Pag
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Annual revenue (actual)
kn232k
12 mo avg
↓8%
from prior 12 mo
Occupancy rate
29%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
kn1,421
12 mo avg
↓7%
from prior 12 mo
Lead time
27 days
12 mo avg
↓10 days
from prior 12 mo
Revpar
kn290
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Pag market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +kn 428,629 | — | — |
| Hot Tub | 🔒 4• (•%) | 🔒 +kn 2••••• (+•••%) | 🔒 kn 4••••• | 🔒 kn 2••••• |
| Pool | 🔒 3•• (••%) | 🔒 +kn 1••••• (+•••%) | 🔒 kn 3••••• | 🔒 kn 1••••• |
| Washing Machine | 🔒 4•• (••%) | 🔒 +kn 1••••• (+•••%) | 🔒 kn 2••••• | 🔒 kn 1••••• |
| EV Charger | 🔒 3• (•%) | 🔒 +kn 1••••• (+••%) | 🔒 kn 3••••• | 🔒 kn 2••••• |
| Heating | 🔒 6•• (••%) | 🔒 +kn 8•••• (+••%) | 🔒 kn 2••••• | 🔒 kn 1••••• |
| Gym | 🔒 1•• (••%) | 🔒 +kn 8•••• (+••%) | 🔒 kn 3••••• | 🔒 kn 2••••• |
| Internet | 🔒 8•• (••%) | 🔒 +kn 4•••• (+••%) | 🔒 kn 2••••• | 🔒 kn 1••••• |
| Barbecue | 🔒 4•• (••%) | 🔒 +kn 2•••• (+••%) | 🔒 kn 2••••• | 🔒 kn 2••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (10.6 nights)
3 bedrooms (9.4 nights)
2 bedrooms (9.4 nights)
1 bedroom (9.2 nights)
4+ bedrooms (9.1 nights)
Cleaning fee by bedroom
4+ bedrooms (HRK 160)
3 bedrooms (HRK 114)
2 bedrooms (HRK 74)
1 bedroom (HRK 48)
Studio (HRK 40)
Professional host share
Professionally managed (75%)
Independent hosts (25%)
Over the 12 months ending September 2026, the Pag market averaged 2,179 active Airbnb and VRBO listings, down 2% from a year earlier and down 17% over two years.
An average Pag listing earns kn112K/year. High-performing listings earn kn471K, while low-performing listings earn kn62K.
Average occupancy in Pag is 22%, producing RevPAR of kn180 per available night.
4+ bedroom listings generate the highest average annual revenue in Pag, at kn322K.
Rules vary across Pag. Pag: Lenient. Registration required with tourist board and tax authority. No owner-occupancy rules or rental caps. Enforcement is minimal - registration exists but oversight is light. Most hosts operate legally due to simple requirements. Novalja: Lenient. Same registration requirements as Pag - tourist board and tax registration needed. No occupancy restrictions or density limits. Light enforcement, though authorities monitor more during peak summer season due to tourism volume. Compliance generally high. Verify requirements for the property's jurisdiction.
The Pag Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 10%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Air Conditioning (99%), Internet (98%), TV (96%). The strongest positive revenue associations are Pool (+92%), Washing Machine (+65%), Heating (+49%).
Average daily rate in Pag is kn1K, up 9% year-over-year. Rates peak in July and are lowest in October.
Guests in Pag book an average of 29 days in advance, down 10% from last year. Booking windows range from 25 days for 1-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Monday.
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