Makarska

As of June 2026, Makarska, Split, Brela have 3,100 active Airbnb and VRBO listings. This represents a 14% decrease from the previous year.

The average Airbnb or VRBO in Makarska generates kn102K per year. High-performing properties earn kn414K/year, while low-performing properties earn kn46K/year. This massive performance gap suggests that revenue is heavily concentrated in a small segment of top-tier assets, despite an overall market revenue contraction of 37.5%.

Airbnb and VRBO can be profitable in Makarska. Average annual revenue is kn102K with 26% occupancy. High-performing properties earn up to kn414K/year. The 26% occupancy rate highlights a challenging utilization environment where only the most competitive listings capture significant market share.

The average occupancy rate for Airbnbs and VRBOs in Makarska is 26%. This occupancy level, combined with an average nightly rate of kn1K, results in a RevPAR (revenue per available room) of kn147 per day.

4+ bedroom properties demonstrate the strongest performance in Makarska, with annual revenue of kn320K. These properties balance operating costs and rental demand most effectively in the Makarska market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Makarska area. Makarska: Moderate. Registration required, categorization system, tourist tax collection mandatory. Standard enforcement with occasional inspections. Split: Moderate. Registration and categorization required, fire safety standards, tourist tax collection. Moderate enforcement, though illegal rentals exist in high season. Brela: Moderate. Registration mandatory, categorization system, tourist tax compliance required. Standard enforcement similar to coastal Croatia norms. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Makarska Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 14% year-over-year, while RevPAR has decreased 38%. This indicates balanced supply-demand dynamics. While supply is tightening, the steep decline in RevPAR suggests that remaining inventory is struggling to maintain pricing power against shifting traveler demand.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 52% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Makarska listings include: Air Conditioning (98%), Kitchen (83%), Tv (78%), Balcony (63%), Washing Machine (61%). Amenities that boost revenue the most include Pool, Washing Machine, Hot Tub, with Pool properties earning approximately 158% more (kn497K/year vs kn193K/year).

Monthly estimated revenue per listing in Makarska over the last 12 months: May: kn4K, June: kn8K, July: kn14K, August: kn14K, September: kn7K, October: kn2K, November: kn648, December: kn862, January: kn381, February: kn218, March: kn621, April: kn2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Makarska is kn1K, up 5% year-over-year. By property size: 1-bedroom properties average kn710/night, 2-bedroom properties average kn1K/night, 3-bedroom properties average kn2K/night, 4+ bedroom properties average kn3K/night. Rates peak in July and are lowest in January.

Guests in Makarska book an average of 29 days in advance, down 35% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 28 days, 3-bedroom: 31 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Makarska Airbnb and VRBO market has seen the following changes: supply declined 14%, revenue per listing decreased 38%, occupancy fell 6%, average nightly rates increased 5%, and lead time decreased 35%. These metrics reveal a market where reduced booking lead times and lower occupancy are forcing hosts to attempt price increases to offset volume losses.

In Makarska, Wednesday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Tuesday and are lowest on Friday.