Makarska
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Overview
Annual Rev
kn185.2k
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
kn1,355
12 mo avg
↑15%
from prior 12 mo
Lead time
31 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
kn248
12 mo avg
↓32%
from prior 12 mo
Methodology note: Figures reflect Makarska market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +kn 383,943 | — | — |
| Hot Tub | 🔒 1•• (•%) | 🔒 +kn 3••••• (+•••%) | 🔒 kn 5••••• | 🔒 kn 2••••• |
| Pool | 🔒 2•• (••%) | 🔒 +kn 2••••• (+•••%) | 🔒 kn 4••••• | 🔒 kn 1••••• |
| Washing Machine | 🔒 8•• (••%) | 🔒 +kn 1••••• (+•••%) | 🔒 kn 2••••• | 🔒 kn 1••••• |
| Barbecue | 🔒 4•• (••%) | 🔒 +kn 1••••• (+•••%) | 🔒 kn 3••••• | 🔒 kn 1••••• |
| EV Charger | 🔒 2• (•%) | 🔒 +kn 1••••• (+••%) | 🔒 kn 3••••• | 🔒 kn 2••••• |
| Gym | 🔒 3•• (••%) | 🔒 +kn 1••••• (+••%) | 🔒 kn 3••••• | 🔒 kn 2••••• |
| Bicycles | 🔒 1• (•%) | 🔒 +kn 6•••• (+••%) | 🔒 kn 2••••• | 🔒 kn 2••••• |
| Heating | 🔒 7•• (••%) | 🔒 +kn 5•••• (+••%) | 🔒 kn 2••••• | 🔒 kn 1••••• |
| Air conditioning | 🔒 1••• (••%) | 🔒 +kn 3•••• (+••%) | 🔒 kn 2••••• | 🔒 kn 1••••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +kn 3•••• (+••%) | 🔒 kn 2••••• | 🔒 kn 2••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (11.7 nights)
1 bedroom (11.4 nights)
2 bedrooms (10.0 nights)
4+ bedrooms (9.0 nights)
Cleaning fee by bedroom
4+ bedrooms (HRK 186)
3 bedrooms (HRK 49)
2 bedrooms (HRK 44)
1 bedroom (HRK 29)
Professional host share
Professionally managed (81%)
Independent hosts (19%)
Over the 12 months ending August 2026, the Makarska market averaged 3,047 active Airbnb and VRBO listings, down 9% from a year earlier and down 25% over two years.
An average Makarska listing earns kn105K/year. High-performing listings earn kn374K, while low-performing listings earn kn53K.
Average occupancy in Makarska is 26%, producing RevPAR of kn177 per available night.
4+ bedroom listings generate the highest average annual revenue in Makarska, at kn284K.
Rules vary across Makarska. Makarska: Moderate. Registration required, categorization mandatory, tourist tax collection. Standard enforcement through inspections. Split: Moderate. Registration and categorization required, safety standards, tourist tax. Enforcement active in city center, lighter in suburbs. Brela: Moderate. Registration mandatory, categorization system, tourist tax collection. Standard enforcement with periodic inspections. Verify requirements for the property's jurisdiction.
The Makarska Airbnb and VRBO market appears broadly balanced. Supply has declined 9% year-over-year, while RevPAR has decreased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Air Conditioning (98%), TV (95%), Internet (95%). The strongest positive revenue associations are Pool (+166%), Hot Tub (+132%), Washing Machine (+113%).
Average daily rate in Makarska is kn1K, up 1% year-over-year. Rates peak in July and are lowest in January.
Guests in Makarska book an average of 31 days in advance, down 14% from last year. Booking windows range from 28 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Tuesday and lowest on Sunday. Nightly rates peak on Tuesday and are lowest on Friday.