What is BNBCalc Markets and what's included?
Last reviewed Oct 8, 2026 by Jeremy Werden
Short answer
BNBCalc Markets is BNBCalc's market research product, launched in June 2026. It ranks 2,369 short-term rental markets in 157 countries, shows what listings in each one earn, maps the active listings, and breaks markets down by bedroom count, amenity and operator. It costs $79 a month or $399 a year and includes the Calculator.
What it's for
Before you can judge a specific property, you need to know whether the market it sits in is worth being in. BNBCalc Markets, launched as its own product in June 2026, answers that earlier question: which cities and areas earn the most from short-term rentals, how a market's listings perform, and who you'd be competing with.
Markets is built for investors choosing where to buy, co-hosts and property managers sizing up a market or looking for owners to pitch, and hosts who want to see how their listing stacks up against the competition.
What's included
| Feature | What you get |
|---|---|
| Market rankings | Every market in a country ranked by annual revenue per listing, and in the US by gross yield, which you can re-rank by bedroom count and performance tier |
| Market pages | Each market's last-12-months revenue, occupancy, daily rate and, in the US, gross yield, plus revenue by bedroom count, day-of-week patterns and more |
| Listings map | The market's active listings on a map, with filters, a heatmap, and each listing's own revenue, occupancy and nightly rate |
| Operators | The hosts and management companies running two or more listings in a market, ranked by revenue |
| Amenity revenue impact | An estimate of how much more comparable listings with a pool, a hot tub or another amenity earn in that market |
| Comp sets | Your own saved groups of competitor listings, averaged and compared with the market, with a CSV export |
| Housing market signals | Home price trends and buying conditions, such as days on market, in US markets |
| The Calculator | Unlimited property analyses, since Markets includes everything in the Calculator plan |
Money figures on a market page can be shown in nine common currencies or the market's own. How do I research a market with BNBCalc Markets? walks through it from the first search.
What it costs and how to try it
Markets costs $79 a month or $399 a year, and it starts with a 7-day free trial with full access, one per account on either plan. Keep in mind that the Calculator plan doesn't include Markets.
Even without a plan, you can see the top 10 markets in each country's ranking inside the app, browse BNBCalc's public Best Airbnb Markets pages, and open part of every market page. One market, Broken Bow, OK, is open to everyone with all of its data unlocked, so it's the best place to see a full market page before you start a trial.
Where the numbers come from
Every rental figure in Markets comes from BNBCalc market data, built from listings on Airbnb, Vrbo and Booking.com and refreshed monthly, while home values, and the gross yield and housing signals built on them, come from US housing-market data. If you want the formula behind each number, How does BNBCalc Markets calculate occupancy, ADR and annual revenue? walks through them.
What Markets doesn't do
- It doesn't list homes for sale. Markets shows short-term rentals that are already operating. When you've found a home to buy elsewhere, type its address into the search box to analyze it in the Calculator.
- It doesn't confirm local rules. Each market page has an AI-written summary and FAQ, and the answer about whether short-term rentals are allowed isn't checked against local law, so confirm the rules with the city or county.
Frequently asked questions
Does BNBCalc Markets show homes for sale?
No. BNBCalc Markets shows short-term rentals that are already operating, with what they earn. To check a home you're thinking of buying, type its address into the search box and analyze it in the Calculator, which the Markets plan includes.
Can I see which hosts or property managers run listings in a market?
Yes. A market page's Operators tab lists the hosts and management companies running two or more of the market's active listings, with their listing count and the total revenue those listings earned over the last 12 months. Without the Markets plan, you'll see names and listing counts from a sample of the market's listings, but not revenue.
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Getting started
How do I research a market with BNBCalc Markets?
Open Markets from the BNBCalc sidebar, or type a city into the search box and pick it from the Markets list. The country view ranks markets by revenue, and in the US by gross yield, and each market page has Listings, Marketwide Stats and Operators tabs. Full data needs the Markets plan, but Broken Bow, OK is open to everyone.
BNBCalc Markets
How do I read a BNBCalc market page?
A BNBCalc market page has three tabs. Marketwide Stats shows the market's last-12-months revenue, occupancy, daily rate and, in the US, gross yield, with breakdowns by bedroom, day of week and amenity. Listings maps the market's active listings with their own numbers, and Operators lists the hosts running two or more listings there.
BNBCalc Markets
How do I find the best Airbnb markets with BNBCalc?
To find the best Airbnb markets with BNBCalc, open Markets and pick a country. Its Top rental markets list ranks markets by annual revenue per listing, or in the US by gross yield, and you can re-rank by bedroom count and performance tier. BNBCalc's free Best Airbnb Markets pages also rank markets by country and US state.
BNBCalc Markets
How do I create and manage a comp set in BNBCalc Markets?
A comp set in BNBCalc Markets is your own saved group of competitor listings in one market. Create one from the Comp Sets page with New set, or click + Add on any listing in a market. BNBCalc averages the set's revenue, occupancy and nightly rate and compares them with the market. Comp sets need the Markets plan.
Getting started
Which plan is right for me?
Choose the BNBCalc Calculator if you already know where you want to invest and need to analyze specific properties: $30 a month or $199 a year. Choose BNBCalc Markets if you're still deciding where to buy or want to study competitors: $79 a month or $399 a year, with the Calculator included.
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