12 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Sevierville is the top Tennessee short-term rental market across Airbnb and Vrbo by gross yield, with 21.3% gross yield, $69,186 in average annual revenue, and 18,867 active listings.
Top gross yield
21.3%
Sevierville
Median gross yield
12.7%
12 markets with yield data
Median annual revenue
$40.2K
Average listing revenue
Tracked markets
12
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
Sevierville offers short-term rental investors an impressive 20.9% gross yield and a strong annual revenue of $66,712. However, prospective buyers must carefully navigate a highly competitive local landscape of 18,689 active listings and a moderate 43% occupancy rate to successfully capture the $326 average daily rate.
Yield
21.3%
Revenue
$69.2K
Listings
18,867
#2
Chattanooga offers a competitive short-term rental landscape with 1,968 active listings generating a solid annual revenue of $38,614. Buyers can leverage a 12.2% gross yield and a $230 average daily rate, though the 38% occupancy rate highlights the need for standout property management.
Yield
14.3%
Revenue
$45.9K
Listings
2,017
#3
In Tracy City, short-term rental properties generate a gross yield of 12.3% and an annual revenue of $33,931 across 513 active listings. While the average daily rate is strong at $261, investors should prepare for a low occupancy rate of 29% when modeling their potential returns.
Yield
14.0%
Revenue
$39.4K
Listings
511
#4
Nashville offers short-term rental investors a strong gross yield of 12.7% and an impressive annual revenue of $59,810. However, buyers should note the highly competitive landscape with 7,060 active listings and a relatively low occupancy rate of 39% despite the solid $339 ADR.
Yield
13.5%
Revenue
$63.7K
Listings
7,156
#5
#6
The Memphis short-term rental market provides investors with a solid gross yield of 11.5% across 1,411 active listings. However, a modest average daily rate of $190 and a 37% occupancy rate mean buyers must carefully manage expenses to maximize profitability from the $28,072 annual revenue potential.
Yield
12.8%
Revenue
$31.5K
Listings
1,459
#7
In Knoxville, short-term rental investors can leverage an 11.1% gross yield and a solid average daily rate of $253. However, with 1,446 active listings, a low 34% occupancy rate means operators must focus on high-quality guest experiences to secure the average annual revenue of $35,673.
Yield
12.6%
Revenue
$41.1K
Listings
1,493
#8
For short-term rental investors, Mount Juliet presents a stable 11.3% gross yield and a reliable average daily rate of $266. To capture the average annual revenue of $40,291, operators must stand out among 573 active listings while managing a relatively low 35% occupancy rate.
Yield
12.0%
Revenue
$43.0K
Listings
589
#9
Crossville presents a 9.7% gross yield for short-term rental investors looking to enter a market with 902 active listings. To optimize the annual revenue of $24,677, hosts must focus on boosting the current 30% occupancy rate and maintaining a competitive $206 average daily rate.
Yield
11.9%
Revenue
$30.9K
Listings
961
#10
The Johnson City short-term rental market presents an appealing 10.2% gross yield and a steady average daily rate of $187 for prospective buyers. With 713 active listings generating $26,679 in annual revenue, investors must navigate a 36% occupancy rate by focusing on property differentiation to stand out.
Yield
11.2%
Revenue
$29.8K
Listings
747
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Sevierville | 21.3% | $69,186 | $5,766 | $310 | 47% | 18,867 | $324,127 |
| #2 | Chattanooga | 14.3% | $45,936 | $3,828 | $223 | 44% | 2,017 | $321,429 |
| #3 | Tracy City | 14.0% | $39,368 | $3,281 | $251 | 34% | 511 | $280,488 |
| #4 | Nashville | 13.5% | $63,713 | $5,309 | $297 | 45% | 7,156 | $473,456 |
| #5 | Jackson | 12.9% | $24,297 | $2,025 | $183 | 31% | 537 | $188,703 |
| #6 | Memphis | 12.8% | $31,457 | $2,621 | $175 | 44% | 1,459 | $245,595 |
| #7 | Knoxville | 12.6% | $41,111 | $3,426 | $237 | 40% | 1,493 | $325,207 |
| #8 | Mount Juliet | 12.0% | $43,016 | $3,585 | $233 | 41% | 589 | $359,059 |
| #9 | Crossville | 11.9% | $30,852 | $2,571 | $200 | 35% | 961 | $258,798 |
| #10 | Johnson City | 11.2% | $29,753 | $2,479 | $176 | 40% | 747 | $266,292 |
| #11 | Franklin | 8.7% | $48,123 | $4,010 | $235 | 46% | 754 | $554,262 |
| #12 | Murfreesboro | 7.5% | $30,716 | $2,560 | $197 | 36% | 407 | $410,757 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.