Murfreesboro, TN
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Overview
Annual Rev
$31.7k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
$199
12 mo avg
↑23%
from prior 12 mo
Lead time
30 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$59
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Murfreesboro market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +20% $6,333/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.7 nights)
2 bedrooms (5.6 nights)
3 bedrooms (5.6 nights)
4+ bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($209)
3 bedrooms ($134)
2 bedrooms ($91)
1 bedroom ($55)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
Housing market signals
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Over the 12 months ending August 2026, the Murfreesboro market averaged 549 active Airbnb and VRBO listings, up 0% from a year earlier and up 56% over two years.
An average Murfreesboro listing earns $34K/year. High-performing listings earn $59K, while low-performing listings earn $12K.
Median Murfreesboro home prices by size are 2-bedroom $293K, 3-bedroom $393K, and 4+ bedroom $492K.
Average gross yield is 8%, reaching 14% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Murfreesboro is 36%, producing RevPAR of $65 per available night.
4+ bedroom listings have the highest average gross yield at 12%. They average $57K/year in revenue against a $492K median purchase price.
Rules vary across Murfreesboro. Murfreesboro: Strict. STRs banned in most residential zones since 2018. Only allowed in commercial areas with special permits. Active enforcement with cease-and-desist orders. Nashville: Moderate. Owner-occupancy required, permit system, zoning restrictions. Non-owner STRs phased out. Moderate enforcement, some illegal operators persist. Franklin: Strict. Owner-occupancy mandatory, annual permit required, 3% density cap per neighborhood. Active enforcement with violation fines and permit revocation. Verify requirements for the property's jurisdiction.
The Murfreesboro Airbnb and VRBO market appears broadly balanced. Supply has grown 0% year-over-year, while RevPAR has decreased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), TV (98%), Internet (97%). The strongest positive revenue associations are Washing Machine (+75%), Pool (+53%), Hot Tub (+44%).
Average daily rate in Murfreesboro is $216, up 16% year-over-year. Rates peak in June and are lowest in February.
Guests in Murfreesboro book an average of 29 days in advance, down 10% from last year. Booking windows range from 26 days for 2-bedroom listings to 38 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 53% higher than weekday occupancy.