Murfreesboro

As of May 2026, Murfreesboro, Nashville, Franklin have 539 active Airbnb and VRBO listings. This represents a 4% decrease from the previous year.

The average Airbnb or VRBO in Murfreesboro generates $32K per year. High-performing properties earn $56K/year, while low-performing properties earn $11K/year. The substantial variance between top and bottom tiers suggests that revenue potential is heavily bifurcated, reflecting a market where listing caliber dictates financial outcomes more than baseline demand.

Average home prices in Murfreesboro vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $291K, 3-bedroom properties are around $388K, and 4+ bedroom homes average $491K. These prices reflect median home values across the Murfreesboro, Nashville, Franklin area.

Airbnb and VRBO can be profitable in Murfreesboro, with an average gross yield of 8% across all properties. High-performing properties achieve yields up to 14%, which is considered top for short-term rental investment. This yield spread highlights that while the broader market faces revenue contraction, top-tier assets maintain significant margin resilience.

The average occupancy rate for Airbnbs and VRBOs in Murfreesboro is 37%. This occupancy level, combined with an average nightly rate of $208, results in a RevPAR (revenue per available room) of $60 per day.

4+ bedroom properties demonstrate the strongest performance in Murfreesboro, with an average gross yield of 12% and annual revenue of $55K. These properties balance purchase price ($491K), operating costs, and rental demand most effectively in the Murfreesboro market.

Short-term rental regulations vary by jurisdiction in the Murfreesboro area. Murfreesboro: Strict. STRs banned in residential zones (R-1 through R-5), only allowed in commercial areas. Business license required. Active enforcement with cease-and-desist orders. Nashville: Moderate. Owner-occupancy required for non-owner occupied STRs (NSTR permit). Distance requirements, permit caps by zone. Moderate enforcement, some illegal operators persist. Franklin: Strict. STRs effectively prohibited in most residential areas through zoning. Business license needed. Active code enforcement, few compliant properties exist. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Murfreesboro Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 4% year-over-year, while RevPAR has decreased 18%. This indicates balanced supply-demand dynamics. The simultaneous contraction in both inventory and revenue suggests a market correction where lower-performing units are exiting while remaining listings struggle to maintain historical pricing power.

Launch around March, 2-3 months before peak fall season (June peaks). This pre-peak timing lets you build reviews when competition is -21% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-January) when gaining traction is harder.

The most common amenities in Murfreesboro listings include: Air Conditioning (100%), Kitchen (96%), Tv (91%), Washing Machine (90%), Heating (74%). Amenities that boost revenue the most include Washing Machine, Hot Tub, Pool, with Washing Machine properties earning approximately 46% more ($42K/year vs $29K/year).

Monthly estimated revenue per listing in Murfreesboro over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $1K, October: $2K, November: $2K, December: $2K, January: $1K, February: $980, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Murfreesboro is $208, up 19% year-over-year. By property size: 1-bedroom properties average $116/night, 2-bedroom properties average $152/night, 3-bedroom properties average $219/night, 4+ bedroom properties average $370/night. Rates peak in December and are lowest in February.

Guests in Murfreesboro book an average of 29 days in advance, down 21% from last year. By property size: 1-bedroom: 26 days, 2-bedroom: 25 days, 3-bedroom: 29 days, 4+ bedroom: 38 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Murfreesboro Airbnb and VRBO market has seen the following changes: supply declined 4%, revenue per listing decreased 18%, occupancy fell 15%, average nightly rates increased 19%, and lead time decreased 21%. These metrics point to a shift toward shorter booking windows and higher price sensitivity, forcing operators to adapt to more immediate, reactive demand patterns.

In Murfreesboro, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 52% higher occupancy than weekdays.