Johnson City, TN
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Overview
Annual Rev
$30.3k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
$178
12 mo avg
↑19%
from prior 12 mo
Lead time
30 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$58
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Johnson City market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $5,748/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.0 nights)
2 bedrooms (5.9 nights)
3 bedrooms (5.7 nights)
4+ bedrooms (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($216)
3 bedrooms ($113)
2 bedrooms ($84)
1 bedroom ($63)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Housing market signals
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Over the 12 months ending August 2026, the Johnson City market averaged 1,111 active Airbnb and VRBO listings, up 12% from a year earlier and up 68% over two years.
An average Johnson City listing earns $28K/year. High-performing listings earn $51K, while low-performing listings earn $10K.
Median Johnson City home prices by size are 2-bedroom $198K, 3-bedroom $311K, and 4+ bedroom $398K.
Average gross yield is 11%, reaching 19% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Johnson City is 35%, producing RevPAR of $56 per available night.
4+ bedroom listings have the highest average gross yield at 15%. They average $59K/year in revenue against a $398K median purchase price.
Rules vary across Johnson City. Johnson City: Strict. Registration required, owner-occupancy mandatory, 180-day rental cap for non-owner-occupied. Active enforcement with complaints investigated. Boone: Strict. Special use permit required, owner-occupancy mandatory in residential zones, spacing requirements. Active enforcement, violations prosecuted. Asheville: Strict. Conditional use permit required, owner-occupancy mandatory, density caps by neighborhood. Active code enforcement with significant fines for violations. Verify requirements for the property's jurisdiction.
The Johnson City Airbnb and VRBO market is becoming more competitive. Supply has grown 12% year-over-year, while RevPAR has decreased 7%, suggesting supply is outpacing demand.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Internet (97%), Kitchen (97%), Air Conditioning (96%). The strongest positive revenue associations are Hot Tub (+54%), Washing Machine (+43%), Lake Access (+38%).
Average daily rate in Johnson City is $196, up 19% year-over-year. Rates peak in July and are lowest in March.
Guests in Johnson City book an average of 30 days in advance, down 7% from last year. Booking windows range from 24 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 44% higher than weekday occupancy.