Sevierville, TN
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Annual revenue (actual)
$68.4k
12 mo avg
↑10%
from prior 12 mo
Occupancy rate
46%
12 mo avg
↓0%
from prior 12 mo
Avg daily rate
$316
12 mo avg
↑11%
from prior 12 mo
Gross yield
9.9%
Current potential
↑0.2 pts
vs prior-year prices
Lead time
46 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
$151
12 mo avg
↑12%
from prior 12 mo
Methodology note: Figures reflect Sevierville market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Newport & Cocke County | $30.2K 20 listings | 13.3% 20 listings |
| Gatlinburg Mountain Cabins | $60.9K 1,100 listings | 11.4% 1,100 listings |
| Dollywood & Upper Middle Creek | $51.9K 1,355 listings | 11.1% 1,355 listings |
| Cosby & Foothills | $32.9K 127 listings | 10.8% 127 listings |
| Wears Valley & Bluff Mountain | $54.4K 4,334 listings | 10.6% 4,334 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| EV Charger | +15% $10,253/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (4.3 nights)
3 bedrooms (4.0 nights)
2 bedrooms (4.0 nights)
4+ bedrooms (4.0 nights)
1 bedroom (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($320)
3 bedrooms ($191)
2 bedrooms ($137)
1 bedroom ($102)
Studio ($96)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Sevierville going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Sevierville market averaged 25,666 active Airbnb and VRBO listings, up 16% from a year earlier and up 40% over two years.
An average Sevierville listing earns $68K/year. High-performing listings earn $127K, while low-performing listings earn $26K.
Median Sevierville home prices by size are 1-bedroom $361K, 2-bedroom $323K, 3-bedroom $373K, and 4+ bedroom $577K.
Average occupancy in Sevierville is 43%, producing RevPAR of $151 per available night.
Rules vary across Sevierville. Sevierville: Lenient. Business license required, no owner-occupancy rules, no density limits. Minimal enforcement, thriving STR market. Pigeon Forge: Lenient. Business license and safety inspection required, no occupancy restrictions, no caps. Light enforcement, STRs widely accepted. Gatlinburg: Lenient. Business license and fire inspection required, zoning compliance needed, no owner-occupancy rules. Minimal enforcement, tourism-focused economy welcomes STRs. Verify requirements for the property's jurisdiction.
The Sevierville Airbnb and VRBO market appears broadly balanced. Supply has grown 16% year-over-year, while RevPAR has increased 12%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Air Conditioning (99%), TV (98%), Internet (97%). The strongest positive revenue associations are Washing Machine (+58%), Pool (+37%), Ev Charger (+37%).
Average daily rate in Sevierville is $340, up 10% year-over-year. Rates peak in July and are lowest in February.
Guests in Sevierville book an average of 46 days in advance, up 6% from last year. Booking windows range from 39 days for 1-bedroom listings to 58 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 49% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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