Sevierville, TN
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Overview
Annual Rev
$70.3k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
$313
12 mo avg
↑10%
from prior 12 mo
Lead time
44 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$146
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Sevierville market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +16% $11,245/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.1 nights)
4+ bedrooms (4.0 nights)
2 bedrooms (3.9 nights)
1 bedroom (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($322)
3 bedrooms ($192)
2 bedrooms ($138)
1 bedroom ($102)
Professional host share
Professionally managed (86%)
Independent hosts (14%)
Housing market signals
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Over the 12 months ending August 2026, the Sevierville market averaged 25,496 active Airbnb and VRBO listings, up 17% from a year earlier and up 39% over two years.
An average Sevierville listing earns $69K/year. High-performing listings earn $128K, while low-performing listings earn $28K.
Median Sevierville home prices by size are 1-bedroom $368K, 2-bedroom $325K, 3-bedroom $373K, and 4+ bedroom $580K.
Average gross yield is 21%, reaching 39% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Sevierville is 43%, producing RevPAR of $147 per available night.
4+ bedroom listings have the highest average gross yield at 19%. They average $112K/year in revenue against a $580K median purchase price.
Rules vary across Sevierville. Sevierville: Lenient. Business license required, transient occupancy tax registration. Minimal enforcement, thousands operate freely. Pigeon Forge: Lenient. Business license and occupancy tax permit needed. Light enforcement, STRs widely accepted in tourist economy. Gatlinburg: Lenient. Business license, building/fire inspections, occupancy tax registration required. Light enforcement, STR-friendly tourist destination. Verify requirements for the property's jurisdiction.
The Sevierville Airbnb and VRBO market appears broadly balanced. Supply has grown 17% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Air Conditioning (100%), TV (97%), Internet (96%). The strongest positive revenue associations are Washing Machine (+58%), TV (+40%), Internet (+38%).
Average daily rate in Sevierville is $338, up 9% year-over-year. Rates peak in July and are lowest in February.
Guests in Sevierville book an average of 45 days in advance. Booking windows range from 38 days for 1-bedroom listings to 57 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 47% higher than weekday occupancy.