Sevierville

As of May 2026, Sevierville, Pigeon Forge, Gatlinburg have 24,231 active Airbnb and VRBO listings. This represents a 15% increase from the previous year.

The average Airbnb or VRBO in Sevierville generates $67K per year. High-performing properties earn $122K/year, while low-performing properties earn $28K/year. This significant variance suggests that market returns are highly sensitive to property-specific appeal rather than market-wide occupancy, indicating a bifurcated landscape where top earners successfully capture a disproportionate share of total revenue.

Average home prices in Sevierville vary by property size: 1-bedroom properties cost approximately $366K, 2-bedroom homes average $322K, 3-bedroom properties are around $371K, and 4+ bedroom homes average $568K. These prices reflect median home values across the Sevierville, Pigeon Forge, Gatlinburg area.

Airbnb and VRBO can be profitable in Sevierville, with an average gross yield of 21% across all properties. High-performing properties achieve yields up to 38%, which is considered top for short-term rental investment. The wide spread between average and high yields highlights how aggressive revenue management and property positioning can mitigate the risks posed by current yield dilution.

The average occupancy rate for Airbnbs and VRBOs in Sevierville is 43%. This occupancy level, combined with an average nightly rate of $326, results in a RevPAR (revenue per available room) of $137 per day.

4+ bedroom properties demonstrate the strongest performance in Sevierville, with an average gross yield of 18% and annual revenue of $105K. These properties balance purchase price ($568K), operating costs, and rental demand most effectively in the Sevierville market.

Short-term rental regulations vary by jurisdiction in the Sevierville area. Sevierville: Lenient. Business license required, basic safety standards. Minimal enforcement, thriving STR market with thousands of cabins operating freely. Pigeon Forge: Lenient. Business license and tourism tax registration needed. Light enforcement, STR industry encouraged as economic driver. Gatlinburg: Lenient. Business license and fire safety inspection required. Minimal enforcement, STR-friendly tourism economy with widespread compliance. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Sevierville Airbnb and VRBO market is currently showing oversaturated conditions. Supply has grown 15% year-over-year, while RevPAR has decreased 7%. This indicates supply growth outpacing demand, pressuring returns. The rising inventory levels suggest that competitive intensity is intensifying, making it increasingly difficult for average listings to maintain historical revenue benchmarks.

Launch around September, 2-3 months before peak fall season (December peaks). This pre-peak timing lets you build reviews when competition is 34% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-February) when gaining traction is harder.

The most common amenities in Sevierville listings include: Air Conditioning (100%), Kitchen (94%), Washing Machine (88%), Hot Tub (82%), Tv (70%). Amenities that boost revenue the most include Pool, Washing Machine, Hot Tub, with Pool properties earning approximately 36% more ($83K/year vs $61K/year).

Monthly estimated revenue per listing in Sevierville over the last 12 months: May: $3K, June: $5K, July: $6K, August: $4K, September: $3K, October: $6K, November: $5K, December: $6K, January: $3K, February: $2K, March: $5K, April: $4K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Sevierville is $326, up 4% year-over-year. By property size: 1-bedroom properties average $204/night, 2-bedroom properties average $244/night, 3-bedroom properties average $328/night, 4+ bedroom properties average $572/night. Rates peak in December and are lowest in February.

Guests in Sevierville book an average of 42 days in advance, down 14% from last year. By property size: 1-bedroom: 37 days, 2-bedroom: 38 days, 3-bedroom: 43 days, 4+ bedroom: 53 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Sevierville Airbnb and VRBO market has seen the following changes: supply grew 15%, revenue per listing decreased 7%, occupancy fell 1%, average nightly rates increased 4%, and lead time decreased 14%. These metrics reveal a shift toward shorter booking windows and pricing friction, reflecting a market transitioning from a period of high growth to one of increased guest selectivity.

In Sevierville, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 52% higher occupancy than weekdays.