Jackson

As of May 2026, Jackson, Memphis, Nashville have 978 active Airbnb and VRBO listings. This represents a 0% increase from the previous year.

The average Airbnb or VRBO in Jackson generates $20K per year. High-performing properties earn $39K/year, while low-performing properties earn $8K/year. The wide revenue spread amidst stagnant supply growth suggests that property-specific appeal or operational efficiency dictates earnings rather than broad market demand.

Average home prices in Jackson vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $136K, 3-bedroom properties are around $210K, and 4+ bedroom homes average $339K. These prices reflect median home values across the Jackson, Memphis, Nashville area.

Airbnb and VRBO can be profitable in Jackson, with an average gross yield of 11% across all properties. High-performing properties achieve yields up to 21%, which is considered top for short-term rental investment. This yield disparity indicates that while the market is currently yielding lower overall returns, top-tier assets remain resilient against revenue contraction.

The average occupancy rate for Airbnbs and VRBOs in Jackson is 26%. This occupancy level, combined with an average nightly rate of $188, results in a RevPAR (revenue per available room) of $40 per day.

2-bedroom properties demonstrate the strongest performance in Jackson, with an average gross yield of 13% and annual revenue of $19K. These properties balance purchase price ($136K), operating costs, and rental demand most effectively in the Jackson market.

Short-term rental regulations vary by jurisdiction in the Jackson area. Jackson: Lenient. Basic business license required. No owner-occupancy rules or density limits. Minimal enforcement, many operate informally. Memphis: Moderate. Permit and business license required, zoning restrictions apply. Some neighborhoods restrict STRs. Moderate enforcement through complaints. Nashville: Strict. Owner-occupancy required for non-owner occupied STRs banned in most zones, permit mandatory, density caps by area. Active enforcement with fines and shutdowns. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Jackson Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 0% year-over-year, while RevPAR has decreased 25%. This indicates balanced supply-demand dynamics. The lack of new supply entry alongside dropping revenue suggests that existing inventory is absorbing weakened consumer demand.

Launch around April, 2-3 months before peak fall season (July peaks). This pre-peak timing lets you build reviews when competition is 14% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Jackson listings include: Air Conditioning (99%), Kitchen (96%), Tv (89%), Washing Machine (85%), Heating (74%). Amenities that boost revenue the most include Washing Machine, Hot Tub, Lake Access, with Washing Machine properties earning approximately 34% more ($34K/year vs $25K/year).

Monthly estimated revenue per listing in Jackson over the last 12 months: May: $1K, June: $1K, July: $2K, August: $1K, September: $1K, October: $1K, November: $1K, December: $1K, January: $740, February: $708, March: $1K, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Jackson is $188, up 21% year-over-year. By property size: 1-bedroom properties average $134/night, 2-bedroom properties average $162/night, 3-bedroom properties average $203/night, 4+ bedroom properties average $305/night. Rates peak in July and are lowest in May.

Guests in Jackson book an average of 26 days in advance, down 20% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 25 days, 3-bedroom: 26 days, 4+ bedroom: 32 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Jackson Airbnb and VRBO market has seen the following changes: supply grew 0%, revenue per listing decreased 25%, occupancy fell 25%, average nightly rates increased 21%, and lead time decreased 20%. These metrics point to a market struggling with price sensitivity, where higher rates are failing to offset significant occupancy declines.

In Jackson, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 45% higher occupancy than weekdays.