Franklin, TN
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Overview
Annual Rev
$48.8k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$236
12 mo avg
↑13%
from prior 12 mo
Lead time
34 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
$94
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Franklin market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| EV Charger | +22% $10,730/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.2 nights)
2 bedrooms (5.3 nights)
1 bedroom (4.5 nights)
4+ bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($228)
3 bedrooms ($168)
2 bedrooms ($106)
1 bedroom ($77)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Housing market signals
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Over the 12 months ending August 2026, the Franklin market averaged 993 active Airbnb and VRBO listings, down 3% from a year earlier and up 36% over two years.
An average Franklin listing earns $48K/year. High-performing listings earn $102K, while low-performing listings earn $16K.
Median Franklin home prices by size are 1-bedroom $297K, 2-bedroom $322K, 3-bedroom $379K, and 4+ bedroom $767K.
Average gross yield is 9%, reaching 19% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Franklin is 38%, producing RevPAR of $95 per available night.
2-bedroom listings have the highest average gross yield at 13%. They average $40K/year in revenue against a $322K median purchase price.
Rules vary across Franklin. Nashville: Strict. Owner-occupancy required, permit system, density limits by zone. Active enforcement with fines and shutdowns of non-compliant properties. Franklin: Strict. Prohibited in most residential zones, only allowed in commercial areas with special permits. Actively enforced. Murfreesboro: Moderate. Business license required, zoning compliance, some residential restrictions. Enforcement present but less aggressive than Nashville. Verify requirements for the property's jurisdiction.
The Franklin Airbnb and VRBO market appears broadly balanced. Supply has declined 3% year-over-year, while RevPAR has decreased 2%, showing no clear supply-demand imbalance.
RevPAR is highest in June and May; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Internet (98%), Heating (97%). The strongest positive revenue associations are Pool (+119%), Hot Tub (+77%), Washing Machine (+70%).
Average daily rate in Franklin is $290, up 6% year-over-year. Rates peak in May and are lowest in February.
Guests in Franklin book an average of 34 days in advance, down 9% from last year. Booking windows range from 31 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 47% higher than weekday occupancy.