Franklin

As of May 2026, Nashville, Franklin, Murfreesboro have 969 active Airbnb and VRBO listings. This represents a 10% decrease from the previous year.

The average Airbnb or VRBO in Franklin generates $49K per year. High-performing properties earn $113K/year, while low-performing properties earn $16K/year. This wide disparity suggests that revenue outcomes are heavily stratified, likely driven by specific listing features rather than broad market trends, as total supply remains stable.

Average home prices in Franklin vary by property size: 1-bedroom properties cost approximately $295K, 2-bedroom homes average $323K, 3-bedroom properties are around $378K, and 4+ bedroom homes average $765K. These prices reflect median home values across the Nashville, Franklin, Murfreesboro area.

Airbnb and VRBO can be profitable in Franklin, with an average gross yield of 9% across all properties. High-performing properties achieve yields up to 21%, which is considered top for short-term rental investment. The gap between average and top performers indicates that high-yield outcomes remain accessible despite recent downward shifts in total revenue.

The average occupancy rate for Airbnbs and VRBOs in Franklin is 39%. This occupancy level, combined with an average nightly rate of $299, results in a RevPAR (revenue per available room) of $93 per day.

3-bedroom properties demonstrate the strongest performance in Franklin, with an average gross yield of 15% and annual revenue of $69K. These properties balance purchase price ($378K), operating costs, and rental demand most effectively in the Franklin market.

Short-term rental regulations vary by jurisdiction in the Franklin area. Nashville: Strict. Owner-occupancy required (non-owner STRs banned 2022), permit needed, distance rules. Active enforcement with significant fines and shutdowns. Franklin: Strict. Prohibited in most residential zones. Owner-occupied only in limited areas, permit required. Actively enforced. Murfreesboro: Moderate. Business license and permit required, zoning restrictions apply. Moderate enforcement, some unlicensed operations exist. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Franklin Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 10% year-over-year, while RevPAR has decreased 8%. This indicates balanced supply-demand dynamics, suggesting the market is absorbing the reduction in inventory without significant volatility in utilization rates.

Launch around March, 2-3 months before peak fall season (June peaks). This pre-peak timing lets you build reviews when competition is 1% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-January) when gaining traction is harder.

The most common amenities in Franklin listings include: Air Conditioning (99%), Kitchen (96%), Tv (84%), Washing Machine (83%), Heating (73%). Amenities that boost revenue the most include Washing Machine, Pool, Internet, with Washing Machine properties earning approximately 90% more ($72K/year vs $38K/year).

Monthly estimated revenue per listing in Franklin over the last 12 months: May: $3K, June: $4K, July: $4K, August: $3K, September: $2K, October: $3K, November: $3K, December: $3K, January: $2K, February: $2K, March: $3K, April: $3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Franklin is $299, up 24% year-over-year. By property size: 1-bedroom properties average $148/night, 2-bedroom properties average $208/night, 3-bedroom properties average $358/night, 4+ bedroom properties average $551/night. Rates peak in June and are lowest in February.

Guests in Franklin book an average of 33 days in advance, down 19% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 32 days, 3-bedroom: 33 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Franklin Airbnb and VRBO market has seen the following changes: supply declined 10%, revenue per listing decreased 8%, occupancy fell 12%, average nightly rates increased 24%, and lead time decreased 19%. These indicators reveal a shift toward shorter booking windows and higher pricing premiums, reflecting a tightening market environment.

In Franklin, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 46% higher occupancy than weekdays.