Mount Juliet, TN
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Annual revenue (actual)
$43k
12 mo avg
↑12%
from prior 12 mo
Occupancy rate
42%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
$236
12 mo avg
↑14%
from prior 12 mo
Gross yield
8.5%
Current potential
↓0.0 pts
vs prior-year prices
Lead time
37 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$90
12 mo avg
↑9%
from prior 12 mo
Methodology note: Figures reflect Mount Juliet market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| La Vergne | $47.0K 22 listings | 12.0% 22 listings |
| Carthage & Caney Fork Countryside | $31.2K 7 listings | 10.8% 7 listings |
| Hendersonville & Surrounding Countryside | $55.2K 63 listings | 10.1% 63 listings |
| Portland & Northwestern Countryside | $31.1K 27 listings | 10.1% 27 listings |
| Hermitage & Eastern Nashville Fringe | $37.4K 24 listings | 9.9% 24 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Lake Access | +19% $8,178/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.7 nights)
Studio (4.7 nights)
3 bedrooms (4.6 nights)
1 bedroom (4.0 nights)
4+ bedrooms (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($233)
3 bedrooms ($155)
2 bedrooms ($106)
Studio ($65)
1 bedroom ($57)
Professional host share
Independent hosts (55%)
Professionally managed (45%)
Housing market signals
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Are home values in Mount Juliet going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Mount Juliet market averaged 846 active Airbnb and VRBO listings, down 3% from a year earlier and up 50% over two years.
An average Mount Juliet listing earns $42K/year. High-performing listings earn $88K, while low-performing listings earn $14K.
Median Mount Juliet home prices by size are 2-bedroom $282K, 3-bedroom $373K, and 4+ bedroom $533K.
Average occupancy in Mount Juliet is 36%, producing RevPAR of $90 per available night.
Rules vary across Mount Juliet. Nashville: Strict. Owner-occupancy required (must live on-site 270+ days), permit mandatory, density caps by district. Active enforcement with significant fines and permit revocations. Mount Juliet: Moderate. Business license required, zoning restrictions apply. Enforcement exists but less aggressive than Nashville. Murfreesboro: Moderate. Permit and inspections required, owner-occupancy mandate. Moderate enforcement with compliance checks. Franklin: Strict. Owner-occupancy required, conditional use permit needed, strict zoning limits. Active enforcement with regular violations pursued. Verify requirements for the property's jurisdiction.
The Mount Juliet Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 3% year-over-year, while RevPAR has increased 13%, suggesting demand is outpacing available supply.
RevPAR is highest in June and July; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Internet (99%), TV (97%). The strongest positive revenue associations are Internet (+62%), Air Conditioning (+60%), Hot Tub (+45%).
Average daily rate in Mount Juliet is $281, up 14% year-over-year. Rates peak in June and are lowest in January.
Guests in Mount Juliet book an average of 39 days in advance, up 6% from last year. Booking windows range from 27 days for 1-bedroom listings to 55 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 58% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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