Mount Juliet

As of May 2026, Nashville, Mount Juliet, Murfreesboro, Franklin have 833 active Airbnb and VRBO listings. This represents a 7% decrease from the previous year.

The average Airbnb or VRBO in Mount Juliet generates $40K per year. High-performing properties earn $83K/year, while low-performing properties earn $15K/year. This wide disparity suggests that revenue is highly sensitive to listing-specific factors, as overall market revenue has contracted by 20% despite a reduction in total supply.

Average home prices in Mount Juliet vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $285K, 3-bedroom properties are around $377K, and 4+ bedroom homes average $537K. These prices reflect median home values across the Nashville, Mount Juliet, Murfreesboro, Franklin area.

Airbnb and VRBO can be profitable in Mount Juliet, with an average gross yield of 11% across all properties. High-performing properties achieve yields up to 23%, which is considered top for short-term rental investment. The gap between average and top-tier yields illustrates that profitability is unevenly distributed amidst a recent 20% decline in revenue.

The average occupancy rate for Airbnbs and VRBOs in Mount Juliet is 35%. This occupancy level, combined with an average nightly rate of $266, results in a RevPAR (revenue per available room) of $77 per day.

4+ bedroom properties demonstrate the strongest performance in Mount Juliet, with an average gross yield of 13% and annual revenue of $69K. These properties balance purchase price ($537K), operating costs, and rental demand most effectively in the Mount Juliet market.

Short-term rental regulations vary by jurisdiction in the Mount Juliet area. Nashville: Strict. Owner-occupancy required (must live 185+ days/year), STRP permit mandatory, density caps by zone. Active enforcement with fines and permit revocations. Mount Juliet: Moderate. Business license required, zoning restrictions apply. Moderate enforcement, some unpermitted operations exist. Murfreesboro: Moderate. Business license and safety inspections required, zoning compliance. Standard enforcement, scattered violations. Franklin: Strict. Owner-occupied only, conditional use permit required, strict zoning limits. Active enforcement, few non-compliant hosts. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Mount Juliet Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 7% year-over-year, while RevPAR has decreased 20%. This indicates balanced supply-demand dynamics where the reduction in competition has not yet offset the broader downturn in per-listing revenue.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -4% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-January) when gaining traction is harder.

The most common amenities in Mount Juliet listings include: Air Conditioning (100%), Kitchen (95%), Washing Machine (85%), Tv (85%), Heating (67%). Amenities that boost revenue the most include Hot Tub, Pool, Washing Machine, with Hot Tub properties earning approximately 86% more ($88K/year vs $47K/year).

Monthly estimated revenue per listing in Mount Juliet over the last 12 months: May: $3K, June: $3K, July: $3K, August: $2K, September: $2K, October: $3K, November: $2K, December: $2K, January: $1K, February: $1K, March: $3K, April: $3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Mount Juliet is $266, up 10% year-over-year. By property size: 1-bedroom properties average $138/night, 2-bedroom properties average $175/night, 3-bedroom properties average $245/night, 4+ bedroom properties average $458/night. Rates peak in July and are lowest in January.

Guests in Mount Juliet book an average of 37 days in advance, down 11% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 31 days, 3-bedroom: 34 days, 4+ bedroom: 54 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Mount Juliet Airbnb and VRBO market has seen the following changes: supply declined 7%, revenue per listing decreased 20%, occupancy fell 11%, average nightly rates increased 10%, and lead time decreased 11%. These metrics reflect a market struggling with lower demand, where higher rates are failing to compensate for reduced volume.

In Mount Juliet, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 53% higher occupancy than weekdays.