Mount Juliet, TN
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Overview
Annual Rev
$43.7k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$235
12 mo avg
↑15%
from prior 12 mo
Lead time
36 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$85
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Mount Juliet market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +18% $7,866/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (7.6 nights)
3 bedrooms (5.2 nights)
4+ bedrooms (4.1 nights)
1 bedroom (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($230)
3 bedrooms ($156)
2 bedrooms ($102)
1 bedroom ($58)
Professional host share
Professionally managed (61%)
Independent hosts (39%)
Housing market signals
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Over the 12 months ending August 2026, the Mount Juliet market averaged 843 active Airbnb and VRBO listings, down 4% from a year earlier and up 49% over two years.
An average Mount Juliet listing earns $43K/year. High-performing listings earn $87K, while low-performing listings earn $15K.
Median Mount Juliet home prices by size are 2-bedroom $285K, 3-bedroom $375K, and 4+ bedroom $537K.
Average gross yield is 12%, reaching 24% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Mount Juliet is 35%, producing RevPAR of $87 per available night.
4+ bedroom listings have the highest average gross yield at 14%. They average $74K/year in revenue against a $537K median purchase price.
Rules vary across Mount Juliet. Nashville: Strict. Permit required, owner-occupancy mandate for non-owner-occupied STRs prohibited in most zones since 2022. Active enforcement with significant fines and shutdowns. Mount Juliet: Lenient. No specific STR regulations currently. Operates under standard business licensing. Minimal enforcement. Murfreesboro: Moderate. Business license required, zoning restrictions apply. Moderate enforcement through complaints. Franklin: Strict. Permit required, owner-occupied only, 400-foot spacing rule, annual inspections. Active enforcement with violations tracked. Verify requirements for the property's jurisdiction.
The Mount Juliet Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 4% year-over-year, while RevPAR has increased 5%, suggesting demand is outpacing available supply.
RevPAR is highest in June and July; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Internet (97%), TV (96%). The strongest positive revenue associations are Internet (+70%), Air Conditioning (+66%), Parking (+55%).
Average daily rate in Mount Juliet is $279, up 13% year-over-year. Rates peak in June and are lowest in January.
Guests in Mount Juliet book an average of 39 days in advance, up 1% from last year. Booking windows range from 27 days for 1-bedroom listings to 55 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 56% higher than weekday occupancy.