Knoxville, TN
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Annual revenue (actual)
$40.1k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
39%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$242
12 mo avg
↑17%
from prior 12 mo
Gross yield
10.4%
Current potential
↓0.1 pts
vs prior-year prices
Lead time
36 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
$86
12 mo avg
↑8%
from prior 12 mo
Methodology note: Figures reflect Knoxville market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Tazewell Lake Country | $59.0K 7 listings | 20.4% 7 listings |
| Maynardville & Union Countryside | $60.8K 10 listings | 19.6% 10 listings |
| Southern La Follette Lake Peninsulas | $58.3K 23 listings | 17.5% 23 listings |
| Oliver Springs Countryside | $51.9K 14 listings | 15.6% 14 listings |
| La Follette Countryside | $32.4K 12 listings | 15.5% 12 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +16% $6,414/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.0 nights)
2 bedrooms (4.8 nights)
4+ bedrooms (4.7 nights)
3 bedrooms (4.6 nights)
Studio (3.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($222)
3 bedrooms ($130)
2 bedrooms ($95)
1 bedroom ($68)
Studio ($62)
Professional host share
Independent hosts (53%)
Professionally managed (47%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Knoxville going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Knoxville market averaged 2,645 active Airbnb and VRBO listings, up 7% from a year earlier and up 38% over two years.
An average Knoxville listing earns $37K/year. High-performing listings earn $72K, while low-performing listings earn $16K.
Median Knoxville home prices by size are 1-bedroom $196K, 2-bedroom $251K, 3-bedroom $351K, and 4+ bedroom $482K.
Average occupancy in Knoxville is 33%, producing RevPAR of $81 per available night.
Rules vary across Knoxville. Knoxville: Moderate. Business license required, zoning compliance, safety inspections. Enforcement varies by neighborhood with complaint-driven action. Gatlinburg: Lenient. Business license and resort tax registration required. Minimal restrictions, tourism-friendly policies. Light enforcement focused on tax collection. Pigeon Forge: Lenient. Business license and resort tax required. No occupancy restrictions. Tourism-oriented with minimal enforcement beyond tax compliance. Sevierville: Lenient. Business license and resort tax registration needed. Tourism-focused area with light enforcement, primarily tax-related. Verify requirements for the property's jurisdiction.
The Knoxville Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 12%, showing no clear supply-demand imbalance.
RevPAR is highest in June and July; it is lowest in February and January.
The most common amenities are Air Conditioning (100%), Internet (99%), Heating (98%). The strongest positive revenue associations are Lake Access (+61%), Washing Machine (+51%), Hot Tub (+47%).
Average daily rate in Knoxville is $267, up 19% year-over-year. Rates peak in June and are lowest in February.
Guests in Knoxville book an average of 36 days in advance, up 2% from last year. Booking windows range from 28 days for 1-bedroom listings to 48 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 61% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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