Knoxville, TN
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Overview
Annual Rev
$41.5k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$240
12 mo avg
↑19%
from prior 12 mo
Lead time
35 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
$82
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Knoxville market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +14% $5,811/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.4 nights)
4+ bedrooms (5.1 nights)
2 bedrooms (4.7 nights)
3 bedrooms (4.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($224)
3 bedrooms ($133)
2 bedrooms ($95)
1 bedroom ($67)
Professional host share
Professionally managed (67%)
Independent hosts (33%)
Housing market signals
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Over the 12 months ending August 2026, the Knoxville market averaged 2,606 active Airbnb and VRBO listings, up 5% from a year earlier and up 36% over two years.
An average Knoxville listing earns $38K/year. High-performing listings earn $73K, while low-performing listings earn $17K.
Median Knoxville home prices by size are 1-bedroom $193K, 2-bedroom $252K, 3-bedroom $350K, and 4+ bedroom $487K.
Average gross yield is 12%, reaching 22% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Knoxville is 33%, producing RevPAR of $77 per available night.
2-bedroom listings have the highest average gross yield at 12%. They average $34K/year in revenue against a $252K median purchase price.
Rules vary across Knoxville. Knoxville: Moderate. Business license required, zoning restrictions apply. Moderate enforcement with complaint-based action. Gatlinburg: Lenient. Business license and sales tax registration required. Minimal enforcement, tourism-friendly approach. Pigeon Forge: Lenient. Business license and occupancy permit needed. Light enforcement, STRs widely accepted in tourist area. Sevierville: Lenient. Business license required, zoning compliance. Minimal enforcement, tourism-driven economy encourages STRs. Verify requirements for the property's jurisdiction.
The Knoxville Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in June and July; it is lowest in February and January.
The most common amenities are Air Conditioning (100%), Internet (97%), TV (96%). The strongest positive revenue associations are Lake Access (+56%), Hot Tub (+52%), Washing Machine (+48%).
Average daily rate in Knoxville is $266, up 21% year-over-year. Rates peak in June and are lowest in February.
Guests in Knoxville book an average of 35 days in advance, down 4% from last year. Booking windows range from 28 days for 1-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 57% higher than weekday occupancy.