Memphis, TN
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Overview
Annual Rev
$31.6k
12 mo avg
↑14%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↑1%
from prior 12 mo
Avg daily rate
$176
12 mo avg
↑12%
from prior 12 mo
Lead time
23 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
$60
12 mo avg
↓0%
from prior 12 mo
Methodology note: Figures reflect Memphis market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Pool | +15% $4,747/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.6 nights)
3 bedrooms (6.4 nights)
2 bedrooms (6.2 nights)
1 bedroom (5.7 nights)
Cleaning fee by bedroom
4+ bedrooms ($216)
3 bedrooms ($135)
2 bedrooms ($95)
1 bedroom ($63)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Housing market signals
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Over the 12 months ending August 2026, the Memphis market averaged 2,201 active Airbnb and VRBO listings, up 0% from a year earlier and up 42% over two years.
An average Memphis listing earns $30K/year. High-performing listings earn $55K, while low-performing listings earn $11K.
Median Memphis home prices by size are 1-bedroom $83K, 2-bedroom $150K, 3-bedroom $239K, and 4+ bedroom $347K.
Average gross yield is 12%, reaching 23% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Memphis is 38%, producing RevPAR of $58 per available night.
1-bedroom listings have the highest average gross yield at 18%. They average $16K/year in revenue against a $83K median purchase price.
Rules vary across Memphis. Memphis: Moderate. Business license required, zoning restrictions apply, some neighborhood limitations. Enforcement exists but inconsistent across areas. Southaven: Lenient. Business license needed, basic zoning compliance. Minimal active enforcement, hosts operate freely in most zones. Germantown: Strict. Conditional use permit required, owner-occupancy mandate, restrictive zoning. Active enforcement with violations prosecuted. Verify requirements for the property's jurisdiction.
The Memphis Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 0% year-over-year, while RevPAR has increased 12%, suggesting demand is outpacing available supply.
RevPAR is highest in May and July; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), TV (98%), Kitchen (97%). The strongest positive revenue associations are Pool (+48%), Bbq (+40%), Washing Machine (+14%).
Average daily rate in Memphis is $195, up 12% year-over-year. Rates peak in May and are lowest in January.
Guests in Memphis book an average of 24 days in advance, down 9% from last year. Booking windows range from 22 days for 1-bedroom listings to 29 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 43% higher than weekday occupancy.