Memphis, TN
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Annual revenue (actual)
$30.7k
12 mo avg
↑16%
from prior 12 mo
Occupancy rate
45%
12 mo avg
↑2%
from prior 12 mo
Avg daily rate
$176
12 mo avg
↑10%
from prior 12 mo
Gross yield
13.6%
Current potential
↑0.3 pts
vs prior-year prices
Lead time
24 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
$62
12 mo avg
↑7%
from prior 12 mo
Methodology note: Figures reflect Memphis market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| South Memphis & Orange Mound | $32.9K 32 listings | 46.4% 32 listings |
| Medical District, The Edge & Uptown | $29.5K 19 listings | 30.9% 19 listings |
| North Memphis & Vollintine-Evergreen | $32.5K 36 listings | 27.6% 36 listings |
| Whitehaven & Graceland | $38.3K 31 listings | 26.5% 31 listings |
| Southeast Memphis & Hickory Hill | $38.0K 17 listings | 25.5% 17 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $5,841/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.9 nights)
3 bedrooms (6.8 nights)
4+ bedrooms (6.2 nights)
1 bedroom (5.8 nights)
Studio (5.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($214)
3 bedrooms ($134)
2 bedrooms ($95)
1 bedroom ($63)
Studio ($52)
Professional host share
Professionally managed (59%)
Independent hosts (41%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Memphis going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Memphis market averaged 2,185 active Airbnb and VRBO listings, down 1% from a year earlier and up 41% over two years.
An average Memphis listing earns $29K/year. High-performing listings earn $55K, while low-performing listings earn $9K.
Median Memphis home prices by size are 1-bedroom $83K, 2-bedroom $152K, 3-bedroom $243K, and 4+ bedroom $342K.
Average occupancy in Memphis is 39%, producing RevPAR of $60 per available night.
Rules vary across Memphis. Memphis: Moderate. Business license and short-term rental permit required, safety inspections, zoning restrictions in some areas. Enforcement varies by neighborhood, with more attention downtown. Many hosts operate compliantly. Southaven: Lenient. Business license required, must follow residential zoning. Minimal enforcement, small regulatory framework. Hosts generally operate without issues. Germantown: Strict. Prohibited in most residential zones, limited to specific commercial areas. Active code enforcement with complaints investigated promptly. Verify requirements for the property's jurisdiction.
The Memphis Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 1% year-over-year, while RevPAR has increased 17%, suggesting demand is outpacing available supply.
RevPAR is highest in May and September; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Internet (99%), TV (98%). The strongest positive revenue associations are Pool (+46%), Bbq (+43%), Pets Allowed (+11%).
Average daily rate in Memphis is $197, up 11% year-over-year. Rates peak in May and are lowest in January.
Guests in Memphis book an average of 25 days in advance, down 5% from last year. Booking windows range from 22 days for 1-bedroom listings to 29 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 44% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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