6 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Ruidoso is the top New Mexico short-term rental market across Airbnb and Vrbo by gross yield, with 14.8% gross yield, $35,099 in average annual revenue, and 1,399 active listings.
Top gross yield
14.8%
Ruidoso
Median gross yield
11.5%
6 markets with yield data
Median annual revenue
$35.9K
Average listing revenue
Tracked markets
6
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
The Ruidoso short-term rental market offers a solid 14.7% gross yield and an average daily rate of $249. To secure the $34,505 in annual revenue, investors must stand out among 1,374 active listings and implement dynamic pricing to improve upon the market's 31% occupancy rate.
Yield
14.8%
Revenue
$35.1K
Listings
1,399
#2
Las Cruces offers short-term rental investors a solid 11.4% gross yield and a moderate occupancy rate of 39% across 716 active listings. However, a relatively low average daily rate of $166 limits the market's annual revenue potential to $25,437, requiring buyers to maintain tight control over operating expenses.
Yield
12.4%
Revenue
$28.0K
Listings
736
#3
Santa Fe offers short-term rental investors an impressive annual revenue of $58,972, driven by a strong average daily rate of $341 and an 11.5% gross yield. However, with 1,655 active listings and a moderate 43% occupancy rate, buyers must prepare for healthy competition to capture these premium returns.
Yield
11.6%
Revenue
$60.0K
Listings
1,673
#4
The Farmington short-term rental market features low competition with only 166 active listings, offering investors an 8.8% gross yield. However, the modest annual revenue of $22,135 and 31% occupancy rate mean that buyers must carefully manage their average daily rate of $187.
Yield
11.3%
Revenue
$29.1K
Listings
177
#5
Albuquerque provides short-term rental investors with a relatively high 44% occupancy rate, driving $34,010 in annual revenue and an 8.6% gross yield. Although the average daily rate is modest at $196, the strong booking frequency across 1,639 active listings demonstrates consistent demand that can support a highly stable hospitality portfolio.
Yield
9.2%
Revenue
$36.7K
Listings
1,648
#6
The Taos short-term rental market delivers a respectable gross yield of 8.2% and a solid average daily rate of $319 for active properties. However, prospective investors should note that the annual revenue of $36,990 is constrained by a low occupancy rate of 28% across 1,356 active listings.
Yield
9.1%
Revenue
$41.5K
Listings
1,349
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Ruidoso | 14.8% | $35,099 | $2,925 | $232 | 33% | 1,399 | $237,043 |
| #2 | Las Cruces | 12.4% | $27,965 | $2,330 | $161 | 42% | 736 | $226,433 |
| #3 | Santa Fe | 11.6% | $59,952 | $4,996 | $312 | 46% | 1,673 | $514,915 |
| #4 | Farmington | 11.3% | $29,059 | $2,422 | $176 | 42% | 177 | $257,818 |
| #5 | Albuquerque | 9.2% | $36,702 | $3,059 | $175 | 51% | 1,648 | $399,033 |
| #6 | Taos | 9.1% | $41,490 | $3,458 | $314 | 31% | 1,349 | $457,384 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.