6 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Wolfe County is the top Kentucky short-term rental market across Airbnb and Vrbo by gross yield, with 32.3% gross yield, $42,241 in average annual revenue, and 1,301 active listings.
Top gross yield
32.3%
Wolfe County
Median gross yield
16.4%
6 markets with yield data
Median annual revenue
$32.5K
Average listing revenue
Tracked markets
6
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
Wolfe County, Kentucky offers short-term rental investors a solid 26.6% gross yield and a steady annual revenue of $33,325. However, prospective buyers should carefully consider the low 31% occupancy rate and a modest average daily rate of $241 when evaluating the performance of the 1,278 active listings in this market.
Yield
32.3%
Revenue
$42.2K
Listings
1,301
#2
Ashland offers short-term rental investors an appealing 19.1% gross yield, though the annual revenue sits on the lower side at $20,506. With only 227 active listings, prospective buyers face less competition but must navigate a 31% occupancy rate and a modest $175 average daily rate.
Yield
23.6%
Revenue
$26.1K
Listings
234
#3
Louisville presents a competitive short-term rental landscape with 2,869 active listings, yielding a solid 15.9% gross return. Investors can target an annual revenue of $39,605, but must carefully manage their $283 average daily rate to overcome a moderate 34% occupancy rate.
Yield
17.1%
Revenue
$43.5K
Listings
2,975
#4
Investors looking at Cadiz will find an attractive 14.2% gross yield and an average daily rate of $216. However, a low 28% occupancy rate across 613 active listings suggests a highly seasonal market, meaning operators must optimize their pricing strategies to secure the $24,671 average annual revenue.
Yield
15.8%
Revenue
$28.0K
Listings
629
#5
Lexington offers short-term rental investors a solid 13.9% gross yield and an average daily rate of $249. However, with 1,364 active listings in the area, a moderate 35% occupancy rate means that operators must actively optimize their listings to secure their share of the $36,238 annual revenue.
Yield
13.9%
Revenue
$37.1K
Listings
1,388
#6
Bowling Green, Kentucky offers short-term rental buyers a 12.0% gross yield and a $202 average daily rate across 523 active listings. However, investors should note the challenging 29% occupancy rate, which keeps annual revenue at a modest $24,685 and demands highly effective marketing.
Yield
12.6%
Revenue
$26.5K
Listings
529
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Wolfe County | 32.3% | $42,241 | $3,520 | $240 | 37% | 1,301 | $130,728 |
| #2 | Ashland | 23.6% | $26,108 | $2,176 | $174 | 37% | 234 | $110,456 |
| #3 | Louisville | 17.1% | $43,474 | $3,623 | $243 | 40% | 2,975 | $253,692 |
| #4 | Cadiz | 15.8% | $27,982 | $2,332 | $202 | 32% | 629 | $177,550 |
| #5 | Lexington | 13.9% | $37,054 | $3,088 | $216 | 39% | 1,388 | $266,284 |
| #6 | Bowling Green | 12.6% | $26,457 | $2,205 | $191 | 31% | 529 | $210,415 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.