7 tracked markets

Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026

Best Airbnb Markets in West Virginia by Gross Yield

Snowshoe is the top West Virginia short-term rental market across Airbnb and Vrbo by gross yield, with 26.6% gross yield, $42,077 in average annual revenue, and 773 active listings.

Top gross yield

26.6%

Snowshoe

Median gross yield

20.9%

7 markets with yield data

Median annual revenue

$38.5K

Average listing revenue

Tracked markets

7

Statewide market coverage

Filter market rankings

Default rankings show all bedrooms at the average performance tier.

Bedroom count

Performance tier

Top 10 West Virginia Airbnb and Vrbo Markets

Snowshoe short-term rental market

#1

Snowshoe

In Snowshoe, West Virginia, short-term rental investors can capitalize on a healthy 24.9% gross yield and an annual revenue of $38,418. However, the market presents a significant challenge with a very low 26% occupancy rate, meaning operators must optimize their listings to stand out among the 747 active properties commanding a $312 average daily rate.

Yield

26.6%

Revenue

$42.1K

Listings

773

Fayette short-term rental market

#2

Fayette

For short-term rental investors looking at Fayette, West Virginia, the market provides a 21.3% gross yield and $32,248 in annual revenue. Success in this region requires careful budgeting, as hosts must manage a low 30% occupancy rate and a modest $245 average daily rate across 818 active listings.

Yield

23.8%

Revenue

$37.0K

Listings

866

Terra Alta short-term rental market

#3

Terra Alta

Terra Alta, West Virginia presents short-term rental investors with a 21.2% gross yield and an annual revenue of $35,497. Although the market has a low 31% occupancy rate, the limited competition of just 71 active listings offers a unique niche for operators to capture the $278 average daily rate.

Yield

22.3%

Revenue

$38.5K

Listings

78

Morgantown short-term rental market

#4

Morgantown

Morgantown presents a 16.3% gross yield for short-term rental investors, though the annual revenue remains modest at $22,270. With 226 active listings and a low 26% occupancy rate, hosts must carefully optimize their $210 average daily rate to ensure steady returns in this market.

Yield

20.9%

Revenue

$29.6K

Listings

237

Charleston short-term rental market

#5

Charleston

The Charleston short-term rental market presents a strong 17.7% gross yield for investors, despite a relatively low annual revenue of $23,038. With 402 active listings and a 32% occupancy rate, operators must optimize their $185 average daily rate to stay competitive in this West Virginia territory.

Yield

19.0%

Revenue

$25.5K

Listings

414

Berkeley Springs short-term rental market

#6

Berkeley Springs

The Berkeley Springs short-term rental market presents a compelling opportunity for investors, delivering an 11.1% gross yield and $37,742 in annual revenue. With 415 active listings, a 39% occupancy rate, and a $222 ADR, this destination offers a relatively balanced competitive landscape for buyers.

Yield

12.0%

Revenue

$41.3K

Listings

422

Harpers Ferry short-term rental market

#7

Harpers Ferry

In Harpers Ferry, short-term rental investors can capitalize on a strong 11.4% gross yield and a solid average daily rate of $259. However, with only 215 active listings in the market, buyers must carefully navigate a low 39% occupancy rate to consistently secure the projected $43,976 in annual revenue.

Yield

10.6%

Revenue

$41.4K

Listings

221

All West Virginia Short-Term Rental Markets

Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.

Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.

RankMarketGross yieldAnnual revenueMonthly revenueADROccupancyListingsPurchase price
#1Snowshoe26.6%$42,077$3,506$30328%773$158,411
#2Fayette23.8%$37,011$3,084$23635%866$155,662
#3Terra Alta22.3%$38,521$3,210$25836%78$172,912
#4Morgantown20.9%$29,596$2,466$19238%237$141,866
#5Charleston19.0%$25,489$2,124$17335%414$134,388
#6Berkeley Springs12.0%$41,257$3,438$20245%422$343,278
#7Harpers Ferry10.6%$41,386$3,449$22141%221$391,273

How We Rank Markets

For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.

  • Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.

  • ADR is nightly-only and excludes cleaning fees and other guest fees.

  • Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.

  • Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.

Compare Rental Demand in West Virginia

For long-term rental context, compare statewide Section 8 Fair Market Rent data alongside short-term rental market performance.

Frequently Asked Questions About West Virginia Airbnb and Vrbo Markets