Lahaina and West Maui Country, HI Airbnb revenue and occupancy data
What Airbnb listings in Lahaina and West Maui Country earn, how often they're booked, and how that compares with the rest of Maui, HI.
Over the past 12 months, regularly available listings in Lahaina and West Maui Country earned $74,600 on average, were booked for 50% of the nights they were open, and averaged $816 a night. The median gross yield, before expenses, is 7.7%.
Yearly revenue
$74,600
Occupancy
50%
Nightly rate
$816
Gross yield
7.7%
before expenses
Median of 117 listings
Active listings
133
My take on Lahaina and West Maui Country
Lahaina and West Maui Country averaged $74,600 in trailing-year booking revenue, above Maui, HI at $66,806. That overall comparison does not hold for every bedroom group: local three-bedroom listings averaged $106,160, below the market's $126,323 for three bedrooms.
The area average is useful for narrowing a search, but the bedroom-level comparison gives a more relevant starting point for evaluating a three-bedroom property.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Lahaina and West Maui Country?
Regularly available Airbnb listings in Lahaina and West Maui Country earned an average of $74,600 over the past 12 months. That is 12% more than the Maui, HI average of $66,806. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Lahaina and West Maui Country?
Listings in Lahaina and West Maui Country were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is 7 points lower than the Maui, HI average of 57%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Lahaina and West Maui Country?
The average nightly rate in Lahaina and West Maui Country was $816 over the past 12 months, including cleaning fees. That is 28% higher than the Maui, HI average of $636.
Is an Airbnb in Lahaina and West Maui Country profitable?
For homes with a matched home value, the median room-revenue potential in Lahaina and West Maui Country is $93,505 a year and the median gross yield is 7.7%. Gross yield is 1.5 points lower than the Maui, HI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Lahaina and West Maui Country by bedroom count?
Three-bedroom homes have the highest gross yield in Lahaina and West Maui Country, at 9.2%. The table shows average yearly revenue and median gross yield for each home size, with the Maui, HI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 12 listings | $23,839 Maui, HI: $48,542 | – |
| 1 bedroom 32 listings | $38,589 Maui, HI: $44,773 | 7.0% Maui, HI: 8.9% |
| 2 bedrooms 31 listings | $55,118 Maui, HI: $67,260 | 6.8% Maui, HI: 8.9% |
| 3 bedrooms 42 listings | $106,160 Maui, HI: $126,323 | 9.2% Maui, HI: 12.1% |
| 4+ bedrooms 16 listings | $139,596 Maui, HI: $242,058 | 8.3% Maui, HI: 16.9% |
How does Lahaina and West Maui Country compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Lahaina and West Maui Country This area 133 listings | $74,600 | 50% | $816 | 7.7% |
| Maui, HI market 11,348 listings | $66,806 | 57% | $636 | 9.2% |
| Kaanapali 2,690 listings | $113,588 | 63% | $998 | 14.8% |
| Napili-Honokowai 1,831 listings | $49,817 | 54% | $503 | 7.2% |
| Kapalua 505 listings | $76,495 | 55% | $753 | 11.3% |
| Wailuku and Kahului Country 66 listings | $53,007 | 51% | $499 | 13.4% |
Where is Lahaina and West Maui Country?
The Maui, HI market includes 15 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (133 in Lahaina and West Maui Country). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Maui, HI market page?
The market page summarizes all of Maui, HI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Lahaina and West Maui Country
With BNBCalc Markets, compare Lahaina and West Maui Country by bedroom count and performance level, see home prices, and browse its listings on the map.