What Airbnb listings in Wailuku and Kahului Country earn, how often they're booked, and how that compares with the rest of Maui, HI.

Over the past 12 months, regularly available listings in Wailuku and Kahului Country earned $53,007 on average, were booked for 51% of the nights they were open, and averaged $499 a night. The median gross yield, before expenses, is 13.4%.
Yearly revenue
$53,007
Occupancy
51%
Nightly rate
$499
Gross yield
13.4%
before expenses
Median of 64 listings
Active listings
66
Wailuku and Kahului Country combines lower booking revenue with a higher potential gross yield than Maui, HI. Average trailing-year booking revenue is $53,007, versus $66,806 marketwide. In the separate home-value-matched sample, median annual room-revenue potential is $58,119 and median potential gross yield is 13.4%, compared with 9.2% for the market. Gross yield is before expenses, financing and taxes, not profit. The higher percentage makes purchase-price context especially important; it doesn't erase the difference in booking revenue.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in Wailuku and Kahului Country earned an average of $53,007 over the past 12 months. That is 21% less than the Maui, HI average of $66,806. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Wailuku and Kahului Country were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 6 points lower than the Maui, HI average of 57%. Nights a host blocked off don't count.
The average nightly rate in Wailuku and Kahului Country was $499 over the past 12 months, including cleaning fees. That is 22% lower than the Maui, HI average of $636.
For homes with a matched home value, the median room-revenue potential in Wailuku and Kahului Country is $58,119 a year and the median gross yield is 13.4%. Gross yield is 4.2 points higher than the Maui, HI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Maui, HI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 47 listings | $42,064 Maui, HI: $44,773 | 14.0% Maui, HI: 8.9% |
| 3 bedrooms 7 listings | $99,153 Maui, HI: $126,323 | 7.2% Maui, HI: 12.1% |
| 4+ bedrooms 6 listings | $90,901 Maui, HI: $242,058 | 11.1% Maui, HI: 16.9% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Wailuku and Kahului Country This area 66 listings | $53,007 | 51% | $499 | 13.4% |
| Maui, HI market 11,348 listings | $66,806 | 57% | $636 | 9.2% |
| Maalaea 432 listings | $44,816 | 55% | $419 | 11.8% |
| Lahaina and West Maui Country 133 listings | $74,600 | 50% | $816 | 7.7% |
| Kihei 2,904 listings | $44,076 | 58% | $420 | 7.8% |
| Kaanapali 2,690 listings | $113,588 | 63% | $998 | 14.8% |
The Maui, HI market includes 15 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (66 in Wailuku and Kahului Country). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of November 3, 2026 and refresh monthly.
The market page summarizes all of Maui, HI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Wailuku and Kahului Country by bedroom count and performance level, see home prices, and browse its listings on the map.