Napili-Honokowai, Maui Airbnb revenue and occupancy data
What Airbnb listings in Napili-Honokowai earn, how often they're booked, and how that compares with the rest of Maui, HI.
Over the past 12 months, regularly available listings in Napili-Honokowai earned $49,817 on average, were booked for 54% of the nights they were open, and averaged $503 a night. The median gross yield, before expenses, is 7.2%.
Yearly revenue
$49,817
Occupancy
54%
Nightly rate
$503
Gross yield
7.2%
before expenses
Median of 1,633 listings
Active listings
1,831
My take on Napili-Honokowai
In Napili-Honokowai, two-bedroom listings averaged $54,558 in trailing-year booking revenue, compared with $36,817 for one-bedroom listings. Yet median potential gross yield in the matched home-value groups was 6.5% for two bedrooms and 7.5% for one bedroom.
Higher revenue does not necessarily mean a higher yield once home values are considered. These yields are before expenses, financing and taxes, so they are not estimates of take-home returns.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Napili-Honokowai?
Regularly available Airbnb listings in Napili-Honokowai earned an average of $49,817 over the past 12 months. That is 25% less than the Maui, HI average of $66,806. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Napili-Honokowai?
Listings in Napili-Honokowai were booked for an average of 54% of the nights they were open for booking over the past 12 months. That is 3 points lower than the Maui, HI average of 57%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Napili-Honokowai?
The average nightly rate in Napili-Honokowai was $503 over the past 12 months, including cleaning fees. That is 21% lower than the Maui, HI average of $636.
Is an Airbnb in Napili-Honokowai profitable?
For homes with a matched home value, the median room-revenue potential in Napili-Honokowai is $60,227 a year and the median gross yield is 7.2%. Gross yield is 2.0 points lower than the Maui, HI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Napili-Honokowai by bedroom count?
Homes with four or more bedrooms have the highest gross yield in Napili-Honokowai, at 14.7%. The table shows average yearly revenue and median gross yield for each home size, with the Maui, HI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 178 listings | $35,893 Maui, HI: $48,542 | – |
| 1 bedroom 837 listings | $36,817 Maui, HI: $44,773 | 7.5% Maui, HI: 8.9% |
| 2 bedrooms 635 listings | $54,558 Maui, HI: $67,260 | 6.5% Maui, HI: 8.9% |
| 3 bedrooms 158 listings | $88,763 Maui, HI: $126,323 | 8.9% Maui, HI: 12.1% |
| 4+ bedrooms 23 listings | $232,207 Maui, HI: $242,058 | 14.7% Maui, HI: 16.9% |
How does Napili-Honokowai compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Napili-Honokowai This area 1,831 listings | $49,817 | 54% | $503 | 7.2% |
| Maui, HI market 11,348 listings | $66,806 | 57% | $636 | 9.2% |
| Kapalua 505 listings | $76,495 | 55% | $753 | 11.3% |
| Kaanapali 2,690 listings | $113,588 | 63% | $998 | 14.8% |
| Lahaina and West Maui Country 133 listings | $74,600 | 50% | $816 | 7.7% |
| Wailuku and Kahului Country 66 listings | $53,007 | 51% | $499 | 13.4% |
Where is Napili-Honokowai?
The Maui, HI market includes 15 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (1,831 in Napili-Honokowai). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Maui, HI market page?
The market page summarizes all of Maui, HI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Napili-Honokowai
With BNBCalc Markets, compare Napili-Honokowai by bedroom count and performance level, see home prices, and browse its listings on the map.