Maui, HI
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Overview
Annual Rev
$107.9k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$496
12 mo avg
↑10%
from prior 12 mo
Lead time
56 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
$200
12 mo avg
↓2%
from prior 12 mo
Methodology note: Figures reflect Maui market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Pets Allowed | +18% $19,421/yr |
| Heating | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.3 nights)
1 bedroom (6.2 nights)
3 bedrooms (6.0 nights)
4+ bedrooms (5.7 nights)
Cleaning fee by bedroom
4+ bedrooms ($680)
3 bedrooms ($475)
2 bedrooms ($308)
1 bedroom ($214)
Professional host share
Professionally managed (87%)
Independent hosts (13%)
Housing market signals
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Over the 12 months ending August 2026, the Maui market averaged 11,554 active Airbnb and VRBO listings, up 13% from a year earlier and up 15% over two years.
An average Maui listing earns $86K/year. High-performing listings earn $285K, while low-performing listings earn $40K.
Median Maui home prices by size are 1-bedroom $649K, 2-bedroom $864K, 3-bedroom $990K, and 4+ bedroom $1.3M.
Average gross yield is 10%, reaching 33% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Maui is 42%, producing RevPAR of $170 per available night.
4+ bedroom listings have the highest average gross yield at 31%. They average $412K/year in revenue against a $1.3M median purchase price.
Rules vary across Maui. Wailea: Strict. Maui County requires STRH permit (capped, waitlist exists), TAT/GET licenses, apartment districts banned. Active enforcement with significant fines, illegal operators face penalties. Kihei: Strict. Same Maui County rules - STRH permit required (limited availability), apartment districts prohibited. County actively enforces, issues violations and cease-and-desist orders. Lahaina: Strict. STRH permit mandatory (extremely limited supply), apartment districts banned post-2012. Heavy enforcement, especially post-fire with housing crisis focus. Kapalua: Moderate. Resort zoning allows STRs with proper permits, TAT/GET required. Enforcement exists but resort areas have more flexibility than residential zones. Verify requirements for the property's jurisdiction.
The Maui Airbnb and VRBO market appears broadly balanced. Supply has grown 13% year-over-year, while RevPAR has increased 0%, showing no clear supply-demand imbalance.
RevPAR is highest in March and February; it is lowest in September and October.
The most common amenities are Kitchen (98%), TV (94%), Internet (93%). The strongest positive revenue associations are Air Conditioning (+69%), Gym (+51%), Internet (+41%).
Average daily rate in Maui is $541, up 10% year-over-year. Rates peak in February and are lowest in September.
Guests in Maui book an average of 57 days in advance, up 1% from last year. Booking windows range from 54 days for 1-bedroom listings to 74 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Sunday.