Maui, HI
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Annual revenue (actual)
$104.6k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
53%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$502
12 mo avg
↑12%
from prior 12 mo
Gross yield
11.5%
Current potential
↑1.1 pts
vs prior-year prices
Lead time
59 days
12 mo avg
↑4 days
from prior 12 mo
Revpar
$206
12 mo avg
↑7%
from prior 12 mo
Methodology note: Figures reflect Maui market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Kaanapali | $132K 2,032 listings | 14.8% 2,032 listings |
| Wailuku and Kahului Country | $60.8K 63 listings | 14.1% 63 listings |
| Maalaea | $61.3K 397 listings | 12.0% 397 listings |
| East and Central Molokai | $28.0K 31 listings | 11.4% 31 listings |
| Kapalua | $94.4K 467 listings | 11.2% 467 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Internet | +36% $37,653/yr |
| EV Charger | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.3 nights)
1 bedroom (6.2 nights)
3 bedrooms (6.0 nights)
4+ bedrooms (5.7 nights)
Studio (5.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($676)
3 bedrooms ($475)
2 bedrooms ($311)
1 bedroom ($214)
Studio ($198)
Professional host share
Professionally managed (77%)
Independent hosts (23%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Maui going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Maui market averaged 11,710 active Airbnb and VRBO listings, up 14% from a year earlier and up 17% over two years.
An average Maui listing earns $84K/year. High-performing listings earn $282K, while low-performing listings earn $38K.
Median Maui home prices by size are 1-bedroom $633K, 2-bedroom $850K, 3-bedroom $994K, and 4+ bedroom $1.5M.
Average occupancy in Maui is 42%, producing RevPAR of $174 per available night.
Rules vary across Maui. Wailea: Strict. Maui County requires Short-Term Rental Home permit, extremely limited availability, no new permits since 2018. Active enforcement with heavy fines. Kihei: Strict. Same Maui County rules, STRH permits capped, existing permits only. Strong enforcement, illegal operators face penalties. Lahaina: Strict. Maui County STRH permit required, moratorium on new permits. Active enforcement, especially post-fire restrictions. Kapalua: Moderate. Resort zoning allows STRs in hotels/condos with proper permits. Standard enforcement in designated zones. Verify requirements for the property's jurisdiction.
The Maui Airbnb and VRBO market appears broadly balanced. Supply has grown 14% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.
RevPAR is highest in March and February; it is lowest in October and August.
The most common amenities are TV (98%), Kitchen (98%), Internet (95%). The strongest positive revenue associations are Air Conditioning (+68%), Gym (+44%), Bbq (+37%).
Average daily rate in Maui is $542, up 10% year-over-year. Rates peak in February and are lowest in September.
Guests in Maui book an average of 58 days in advance, up 7% from last year. Booking windows range from 55 days for 1-bedroom listings to 75 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Sunday.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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