Maui

As of May 2026, Wailea, Kihei, Lahaina, Kapalua have 10,727 active Airbnb and VRBO listings. This represents a 4% increase from the previous year.

The average Airbnb or VRBO in Maui generates $83K per year. High-performing properties earn $275K/year, while low-performing properties earn $39K/year. The extreme variance between top and bottom tiers demonstrates that revenue potential is heavily bifurcated, suggesting market rewards are increasingly concentrated among listings that capture premium demand segments.

Average home prices in Maui vary by property size: 1-bedroom properties cost approximately $671K, 2-bedroom homes average $884K, 3-bedroom properties are around $1.0M, and 4+ bedroom homes average $1.3M. These prices reflect median home values across the Wailea, Kihei, Lahaina, Kapalua area.

Airbnb and VRBO can be profitable in Maui, with an average gross yield of 10% across all properties. High-performing properties achieve yields up to 32%, which is considered top for short-term rental investment. This spread indicates that yield performance is highly sensitive to operational efficiency and asset positioning, as average returns remain modest compared to the high-performing segment.

The average occupancy rate for Airbnbs and VRBOs in Maui is 43%. This occupancy level, combined with an average nightly rate of $520, results in a RevPAR (revenue per available room) of $158 per day.

4+ bedroom properties demonstrate the strongest performance in Maui, with an average gross yield of 28% and annual revenue of $379K. These properties balance purchase price ($1.3M), operating costs, and rental demand most effectively in the Maui market.

Short-term rental regulations vary by jurisdiction in the Maui area. Wailea: Strict. Maui County short-term rental permit required (moratorium on new permits since 2018), TAT/GET licenses mandatory. No new permits issued in resort-zoned areas. Active enforcement with significant fines. Kihei: Strict. Same Maui County rules - permit moratorium, existing permits only. Owner-occupancy not required but new permits frozen. Heavy enforcement, many illegal operators shut down. Lahaina: Strict. Maui County permit required, moratorium since 2018. No new STR permits. Very active enforcement post-fires with crackdowns on illegal rentals. Kapalua: Strict. Resort area with frozen permits, Maui County regulations apply. Limited legal STRs in resort properties only. Active enforcement. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Maui Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 4% year-over-year, while RevPAR has decreased 16%. This indicates balanced supply-demand dynamics. The contraction in revenue per available room despite moderate supply growth points toward shifting consumer spending habits or increased price sensitivity within the broader travel market.

Launch around December, 2-3 months before peak winter season (March peaks). This pre-peak timing lets you build reviews when competition is -47% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-September) when gaining traction is harder.

The most common amenities in Maui listings include: Kitchen (94%), Air Conditioning (89%), Washing Machine (83%), Pool (73%), Balcony (72%). Amenities that boost revenue the most include Air Conditioning, Hot Tub, Gym, with Air Conditioning properties earning approximately 67% more ($122K/year vs $73K/year).

Monthly estimated revenue per listing in Maui over the last 12 months: May: $4K, June: $4K, July: $5K, August: $4K, September: $3K, October: $3K, November: $4K, December: $6K, January: $6K, February: $6K, March: $7K, April: $6K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Maui is $520, up 7% year-over-year. By property size: 1-bedroom properties average $337/night, 2-bedroom properties average $563/night, 3-bedroom properties average $1K/night, 4+ bedroom properties average $2K/night. Rates peak in February and are lowest in September.

Guests in Maui book an average of 54 days in advance, down 11% from last year. By property size: 1-bedroom: 51 days, 2-bedroom: 56 days, 3-bedroom: 64 days, 4+ bedroom: 72 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Maui Airbnb and VRBO market has seen the following changes: supply grew 4%, revenue per listing decreased 16%, occupancy fell 7%, average nightly rates increased 7%, and lead time decreased 11%. These metrics suggest a trend where hosts are attempting to maintain pricing power despite softening demand and shorter booking windows.

In Maui, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Sunday.