Kapalua, Maui Airbnb revenue and occupancy data
What Airbnb listings in Kapalua earn, how often they're booked, and how that compares with the rest of Maui, HI.
Over the past 12 months, regularly available listings in Kapalua earned $76,495 on average, were booked for 55% of the nights they were open, and averaged $753 a night. The median gross yield, before expenses, is 11.3%.
Yearly revenue
$76,495
Occupancy
55%
Nightly rate
$753
Gross yield
11.3%
before expenses
Median of 479 listings
Active listings
505
My take on Kapalua
Kapalua's qualifying three-bedroom listings generated higher average booking revenue than their Maui counterparts, but their potential gross yield was lower. Average trailing-year booking revenue was $144,770, compared with $126,323 across Maui, HI. Median potential gross yield was 10.3%, versus 12.1% across Maui.
Yield uses annual revenue potential from listings matched to home values and is before expenses, financing and taxes. For a three-bedroom purchase, compare the asking price and similar rentals rather than relying on the higher booking revenue alone.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Kapalua?
Regularly available Airbnb listings in Kapalua earned an average of $76,495 over the past 12 months. That is 15% more than the Maui, HI average of $66,806. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Kapalua?
Listings in Kapalua were booked for an average of 55% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Maui, HI average of 57%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Kapalua?
The average nightly rate in Kapalua was $753 over the past 12 months, including cleaning fees. That is 18% higher than the Maui, HI average of $636.
Is an Airbnb in Kapalua profitable?
For homes with a matched home value, the median room-revenue potential in Kapalua is $94,451 a year and the median gross yield is 11.3%. Gross yield is 2.1 points higher than the Maui, HI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Kapalua by bedroom count?
One-bedroom homes have the highest gross yield in Kapalua, at 11.4%. The table shows average yearly revenue and median gross yield for each home size, with the Maui, HI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 22 listings | $47,604 Maui, HI: $48,542 | – |
| 1 bedroom 271 listings | $56,766 Maui, HI: $44,773 | 11.4% Maui, HI: 8.9% |
| 2 bedrooms 162 listings | $85,849 Maui, HI: $67,260 | 10.8% Maui, HI: 8.9% |
| 3 bedrooms 41 listings | $144,770 Maui, HI: $126,323 | 10.3% Maui, HI: 12.1% |
| 4+ bedrooms 9 listings | $261,813 Maui, HI: $242,058 | 9.1% Maui, HI: 16.9% |
How does Kapalua compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Kapalua This area 505 listings | $76,495 | 55% | $753 | 11.3% |
| Maui, HI market 11,348 listings | $66,806 | 57% | $636 | 9.2% |
| Napili-Honokowai 1,831 listings | $49,817 | 54% | $503 | 7.2% |
| Kaanapali 2,690 listings | $113,588 | 63% | $998 | 14.8% |
| Lahaina and West Maui Country 133 listings | $74,600 | 50% | $816 | 7.7% |
| Wailuku and Kahului Country 66 listings | $53,007 | 51% | $499 | 13.4% |
Where is Kapalua?
The Maui, HI market includes 15 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (505 in Kapalua). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Maui, HI market page?
The market page summarizes all of Maui, HI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Kapalua
With BNBCalc Markets, compare Kapalua by bedroom count and performance level, see home prices, and browse its listings on the map.