How many Airbnb and VRBO listings are in Maui?

Over the 12 months ending September 2026, the Maui market averaged 11,710 active Airbnb and VRBO listings, up 14% from a year earlier and up 17% over two years.

How much do Airbnbs and VRBOs make in Maui?

An average Maui listing earns $84K/year. High-performing listings earn $282K, while low-performing listings earn $38K.

How much does it cost to buy an Airbnb or VRBO property in Maui?

Median Maui home prices by size are 1-bedroom $633K, 2-bedroom $850K, 3-bedroom $994K, and 4+ bedroom $1.5M.

What is the occupancy rate for Airbnb and VRBO in Maui?

Average occupancy in Maui is 42%, producing RevPAR of $174 per available night.

Are short-term rentals legal in Maui?

Rules vary across Maui. Wailea: Strict. Maui County requires Short-Term Rental Home permit, extremely limited availability, no new permits since 2018. Active enforcement with heavy fines. Kihei: Strict. Same Maui County rules, STRH permits capped, existing permits only. Strong enforcement, illegal operators face penalties. Lahaina: Strict. Maui County STRH permit required, moratorium on new permits. Active enforcement, especially post-fire restrictions. Kapalua: Moderate. Resort zoning allows STRs in hotels/condos with proper permits. Standard enforcement in designated zones. Verify requirements for the property's jurisdiction.

Is the Maui Airbnb and VRBO market oversaturated?

The Maui Airbnb and VRBO market appears broadly balanced. Supply has grown 14% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.

When is peak season for Airbnbs and VRBOs in Maui?

RevPAR is highest in March and February; it is lowest in October and August.

Which Airbnb and VRBO amenities matter most in Maui?

The most common amenities are TV (98%), Kitchen (98%), Internet (95%). The strongest positive revenue associations are Air Conditioning (+68%), Gym (+44%), Bbq (+37%).

What is the average nightly rate for Airbnbs and VRBOs in Maui?

Average daily rate in Maui is $542, up 10% year-over-year. Rates peak in February and are lowest in September.

How far in advance do guests book Airbnb and VRBO stays in Maui?

Guests in Maui book an average of 58 days in advance, up 7% from last year. Booking windows range from 55 days for 1-bedroom listings to 75 days for 4+ bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Maui?

Booking demand is highest on Friday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Sunday.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Maui, HI

Maui

Unlock the data for all Markets

Annual revenue (actual)

$104.6k

12 mo avg

↑4%

from prior 12 mo

Occupancy rate

53%

12 mo avg

↓4%

from prior 12 mo

Avg daily rate

$502

12 mo avg

↑12%

from prior 12 mo

Gross yield

11.5%

Current potential

↑1.1 pts

vs prior-year prices

Lead time

59 days

12 mo avg

↑4 days

from prior 12 mo

Revpar

$206

12 mo avg

↑7%

from prior 12 mo

Maui Airbnb market summary

Compare Airbnb neighborhoods in Maui, HI

Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.

Neighborhood	Revenue (potential)	Gross yield
Kaanapali	$132K 2,032 listings	14.8% 2,032 listings
Wailuku and Kahului Country	$60.8K 63 listings	14.1% 63 listings
Maalaea	$61.3K 397 listings	12.0% 397 listings
East and Central Molokai	$28.0K 31 listings	11.4% 31 listings
Kapalua	$94.4K 467 listings	11.2% 467 listings

Explore all neighborhoods

Data as of 2026-10-06

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

🔒 •••

🔒 $1••

🔒 •••

🔒 $2••

🔒 •••

🔒 $3••

🔒 •••

$475

🔒 •••

🔒 $6••

(0)

Filters (0)