7 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Millville is the top New Jersey short-term rental market across Airbnb and Vrbo by gross yield, with 12.8% gross yield, $42,354 in average annual revenue, and 99 active listings.
Top gross yield
12.8%
Millville
Median gross yield
7.6%
7 markets with yield data
Median annual revenue
$47.8K
Average listing revenue
Tracked markets
7
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
The Millville short-term rental market presents an attractive 11.7% gross yield and a steady average daily rate of $259 for prospective investors. While the low inventory of 100 active listings limits direct competition, a modest 35% occupancy rate means operators must optimize their listings to consistently capture the $38,264 annual revenue potential.
Yield
12.8%
Revenue
$42.4K
Listings
99
#2
The Wawayanda State Park short-term rental market features a strong annual revenue of $50,499 and a 9.7% gross yield. Investors can target an average daily rate of $366, though they will need to implement smart booking strategies to improve the current 33% occupancy rate across 247 active listings.
Yield
9.3%
Revenue
$48.9K
Listings
276
#3
In Trenton, short-term rental investors can expect a 6.3% gross yield and an annual revenue of $34,902. While the market is relatively uncrowded with only 250 active listings, operators must optimize their listings to improve upon the current 34% occupancy rate and $261 average daily rate.
Yield
7.7%
Revenue
$42.9K
Listings
257
#4
Atlantic City offers short-term rental investors a strong average daily rate of $313 and a gross yield of 6.2% across 1,297 active listings. However, a low occupancy rate of just 30% suggests highly seasonal demand, meaning hosts must optimize pricing strategies to secure their share of the $36,676 annual revenue.
Yield
7.6%
Revenue
$46.2K
Listings
1,314
#5
The Newark short-term rental market presents a highly competitive landscape for investors with 3,463 active listings and an average daily rate of $233. While operators can expect an annual revenue of $37,521, a low occupancy rate of 39% holds the market's gross yield to 5.1%.
Yield
6.4%
Revenue
$47.8K
Listings
3,541
#6
Investors targeting the Jersey Shore short-term rental market will find a high average daily rate of $435 across 1,279 active listings. However, a very low occupancy rate of 27% holds annual revenue to $37,187, resulting in a modest gross yield of 3.8% for local properties.
Yield
5.5%
Revenue
$54.8K
Listings
1,335
#7
In Cape May, short-term rental properties command a high average daily rate of $420, but high competition exists with 1,317 active listings. This crowded market experiences a low occupancy rate of 27%, which limits annual revenue to $35,694 and results in a 3.4% gross yield.
Yield
4.8%
Revenue
$51.5K
Listings
1,356
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Millville | 12.8% | $42,354 | $3,530 | $240 | 42% | 99 | $330,773 |
| #2 | Wawayanda State Park | 9.3% | $48,893 | $4,074 | $318 | 36% | 276 | $526,476 |
| #3 | Trenton | 7.7% | $42,857 | $3,571 | $257 | 39% | 257 | $557,667 |
| #4 | Atlantic City | 7.6% | $46,154 | $3,846 | $300 | 35% | 1,314 | $604,073 |
| #5 | Newark | 6.4% | $47,751 | $3,979 | $229 | 48% | 3,541 | $746,133 |
| #6 | Jersey Shore | 5.5% | $54,811 | $4,568 | $429 | 34% | 1,335 | $1,001,662 |
| #7 | Cape May | 4.8% | $51,510 | $4,292 | $414 | 33% | 1,356 | $1,071,642 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.