6 tracked markets

Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026

Best Airbnb Markets in South Korea

Seoul is the top South Korea short-term rental market across Airbnb and Vrbo by annual revenue, with $40,504,684 in average annual revenue, 62% occupancy, and 7,674 active listings.

Top revenue market

Seoul

$40.5M

Median annual revenue

$14.3M

Average listing revenue

Median occupancy

35%

Adjusted occupancy

Tracked markets

6

Countrywide market coverage

Top 10 South Korea Airbnb and Vrbo Markets

Seoul short-term rental market

#1

Seoul

BNBCalc tracks Seoul as a South Korea short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$40.5M

Occupancy

62%

Listings

7,674

Sokcho short-term rental market

#2

Sokcho

BNBCalc tracks Sokcho as a South Korea short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$17.0M

Occupancy

30%

Listings

445

Gilsang-myeon Kanghwa short-term rental market

#3

Gilsang-myeon Kanghwa

BNBCalc tracks Gilsang-myeon Kanghwa as a South Korea short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$16.9M

Occupancy

32%

Listings

144

Daejeon short-term rental market

#4

Daejeon

BNBCalc tracks Daejeon as a South Korea short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$11.8M

Occupancy

42%

Listings

177

Daegu short-term rental market

#5

Daegu

BNBCalc tracks Daegu as a South Korea short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$10.2M

Occupancy

33%

Listings

355

Incheon short-term rental market

#6

Incheon

BNBCalc tracks Incheon as a South Korea short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$9.3M

Occupancy

36%

Listings

90

All South Korea Short-Term Rental Markets

Every market below links to its full BNBCalc market page. Non-US country rankings use annual revenue first because gross yield requires property value metadata that is currently US-only.

Active listings are Airbnb and Vrbo listings observed as active in the selected country market metadata. Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.

RankMarketAnnual revenueMonthly revenueADROccupancyListings
#1Seoul$40,504,684$3,375,390$162,18362%7,674
#2Sokcho$17,014,185$1,417,849$171,32130%445
#3Gilsang-myeon Kanghwa$16,912,531$1,409,378$173,68232%144
#4Daejeon$11,773,349$981,112$107,88942%177
#5Daegu$10,165,190$847,099$103,57633%355
#6Incheon$9,250,640$770,887$89,50436%90

How We Rank Non-US Markets

Outside the US, BNBCalc ranks country market pages by average annual revenue until property-value coverage is available for international gross yield. Annual revenue is useful for identifying demand and pricing power, but investors should still review acquisition cost, taxes, seasonality, regulations, and operating expenses before comparing returns.

Frequently Asked Questions About South Korea Airbnb and Vrbo Markets