Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Best Airbnb Markets in West Virginia by Gross Yield
Snowshoe is the top West Virginia short-term rental market across Airbnb and Vrbo by gross yield, with 26.6% gross yield, $42,077 in average annual revenue, and 773 active listings.
Top gross yield
26.6%
Snowshoe
Median gross yield
20.9%
7 markets with yield data
Median annual revenue
$38.5K
Average listing revenue
Tracked markets
7
Statewide market coverage
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Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
Top 10 West Virginia Airbnb and Vrbo Markets
#1
Snowshoe
In Snowshoe, West Virginia, short-term rental investors can capitalize on a healthy 24.9% gross yield and an annual revenue of $38,418. However, the market presents a significant challenge with a very low 26% occupancy rate, meaning operators must optimize their listings to stand out among the 747 active properties commanding a $312 average daily rate.
Yield
26.6%
Revenue
$42.1K
Listings
773
#2
Fayette
For short-term rental investors looking at Fayette, West Virginia, the market provides a 21.3% gross yield and $32,248 in annual revenue. Success in this region requires careful budgeting, as hosts must manage a low 30% occupancy rate and a modest $245 average daily rate across 818 active listings.
Yield
23.8%
Revenue
$37.0K
Listings
866
#3
Terra Alta
Terra Alta, West Virginia presents short-term rental investors with a 21.2% gross yield and an annual revenue of $35,497. Although the market has a low 31% occupancy rate, the limited competition of just 71 active listings offers a unique niche for operators to capture the $278 average daily rate.
Yield
22.3%
Revenue
$38.5K
Listings
78
#4
Morgantown
Morgantown presents a 16.3% gross yield for short-term rental investors, though the annual revenue remains modest at $22,270. With 226 active listings and a low 26% occupancy rate, hosts must carefully optimize their $210 average daily rate to ensure steady returns in this market.
Yield
20.9%
Revenue
$29.6K
Listings
237
#5
Charleston
The Charleston short-term rental market presents a strong 17.7% gross yield for investors, despite a relatively low annual revenue of $23,038. With 402 active listings and a 32% occupancy rate, operators must optimize their $185 average daily rate to stay competitive in this West Virginia territory.
Yield
19.0%
Revenue
$25.5K
Listings
414
#6
Berkeley Springs
The Berkeley Springs short-term rental market presents a compelling opportunity for investors, delivering an 11.1% gross yield and $37,742 in annual revenue. With 415 active listings, a 39% occupancy rate, and a $222 ADR, this destination offers a relatively balanced competitive landscape for buyers.
Yield
12.0%
Revenue
$41.3K
Listings
422
#7
Harpers Ferry
In Harpers Ferry, short-term rental investors can capitalize on a strong 11.4% gross yield and a solid average daily rate of $259. However, with only 215 active listings in the market, buyers must carefully navigate a low 39% occupancy rate to consistently secure the projected $43,976 in annual revenue.
Yield
10.6%
Revenue
$41.4K
Listings
221
All West Virginia Short-Term Rental Markets
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.
Compare Rental Demand in West Virginia
For long-term rental context, compare statewide Section 8 Fair Market Rent data alongside short-term rental market performance.
Frequently Asked Questions About West Virginia Airbnb and Vrbo Markets
The best short-term rental market in West Virginia for Airbnb and Vrbo investors by gross yield is Snowshoe, with 26.6% gross yield, $42,077 in average annual revenue, and 773 active listings.
US markets are ranked by gross yield, which compares annual short-term rental revenue from demand sources like Airbnb and Vrbo with estimated property value. Gross yield is useful for comparing markets before expenses, financing, taxes, and local regulation are included.
Gross yield is usually better for market comparison because it accounts for both revenue potential and property value. Revenue alone can favor expensive markets where purchase prices may reduce investor returns.
Monthly revenue is calculated from the average yearly revenue per listing over the last twelve months (LTM), divided by 12. This figure represents gross booking revenue across short-term rental demand sources, including Airbnb and Vrbo, before expenses like cleaning fees, platform fees, and property management costs.
ADR is the average nightly price that guests pay to book a short-term rental in a given market. It's calculated by dividing the total revenue by the number of booked nights. Higher ADR markets typically have premium properties or are in high-demand tourist destinations.