Central Williamsburg & Waller Mill, VA Airbnb revenue and occupancy data
What Airbnb listings in Central Williamsburg & Waller Mill earn, how often they're booked, and how that compares with the rest of Williamsburg, VA.
Over the past 12 months, regularly available listings in Central Williamsburg & Waller Mill earned $27,901 on average, were booked for 49% of the nights they were open, and averaged $269 a night. The median gross yield, before expenses, is 7.2%.
Yearly revenue
$27,901
Occupancy
49%
Nightly rate
$269
Gross yield
7.2%
before expenses
Median of 204 listings
Active listings
239
My take on Central Williamsburg & Waller Mill
Central Williamsburg & Waller Mill has higher booking revenue than the wider Williamsburg market for homes with four or more bedrooms, but a similar potential gross yield. Listings in that bedroom category averaged $59,698 in trailing-year revenue, compared with $52,941 marketwide.
Median potential gross yield for the same bedroom category was 17.0% locally and 17.2% marketwide, roughly equal despite the revenue gap. Yield reflects annual room-revenue potential relative to home value, before expenses, financing and taxes. Higher booking revenue alone does not establish a better return.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Central Williamsburg & Waller Mill?
Regularly available Airbnb listings in Central Williamsburg & Waller Mill earned an average of $27,901 over the past 12 months. That is 13% less than the Williamsburg, VA average of $32,032. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Central Williamsburg & Waller Mill?
Listings in Central Williamsburg & Waller Mill were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 6 points lower than the Williamsburg, VA average of 55%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Central Williamsburg & Waller Mill?
The average nightly rate in Central Williamsburg & Waller Mill was $269 over the past 12 months, including cleaning fees. That is 12% lower than the Williamsburg, VA average of $306.
Is an Airbnb in Central Williamsburg & Waller Mill profitable?
For homes with a matched home value, the median room-revenue potential in Central Williamsburg & Waller Mill is $26,577 a year and the median gross yield is 7.2%. Gross yield is 3.7 points lower than the Williamsburg, VA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Central Williamsburg & Waller Mill by bedroom count?
Homes with four or more bedrooms have the highest gross yield in Central Williamsburg & Waller Mill, at 17.0%. The table shows average yearly revenue and median gross yield for each home size, with the Williamsburg, VA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 10 listings | $44,277 Williamsburg, VA: $35,129 | – |
| 1 bedroom 46 listings | $16,106 Williamsburg, VA: $19,264 | 7.3% Williamsburg, VA: 9.7% |
| 2 bedrooms 51 listings | $22,506 Williamsburg, VA: $26,798 | 7.9% Williamsburg, VA: 12.9% |
| 3 bedrooms 104 listings | $25,628 Williamsburg, VA: $31,508 | 6.7% Williamsburg, VA: 8.2% |
| 4+ bedrooms 28 listings | $59,698 Williamsburg, VA: $52,941 | 17.0% Williamsburg, VA: 17.2% |
How does Central Williamsburg & Waller Mill compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Central Williamsburg & Waller Mill This area 239 listings | $27,901 | 49% | $269 | 7.2% |
| Williamsburg, VA market 661 listings | $32,032 | 55% | $306 | 10.9% |
| Northwest Williamsburg 45 listings | $33,894 | 58% | $348 | 13.5% |
| Jamestown & Southwest Williamsburg 121 listings | $37,259 | 71% | $349 | 19.4% |
| Kingsmill & Southeastern Williamsburg 37 listings | $25,984 | 48% | $278 | 12.5% |
| Gloucester 77 listings | $33,871 | 56% | $304 | 12.4% |
Where is Central Williamsburg & Waller Mill?
The Williamsburg, VA market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Central Williamsburg and Waller Mill together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (239 in Central Williamsburg & Waller Mill). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Williamsburg, VA market page?
The market page summarizes all of Williamsburg, VA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Central Williamsburg & Waller Mill
With BNBCalc Markets, compare Central Williamsburg & Waller Mill by bedroom count and performance level, see home prices, and browse its listings on the map.