Williamsburg, VA
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Annual revenue (actual)
$36.7k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
37%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$241
12 mo avg
↑21%
from prior 12 mo
Gross yield
8.5%
Current potential
↓0.2 pts
vs prior-year prices
Lead time
27 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$75
12 mo avg
↑14%
from prior 12 mo
Methodology note: Figures reflect Williamsburg market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| EV Charger | +18% $6,610/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.9 nights)
1 bedroom (4.4 nights)
2 bedrooms (3.6 nights)
4+ bedrooms (3.4 nights)
Studio (2.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($160)
3 bedrooms ($135)
2 bedrooms ($106)
1 bedroom ($74)
Studio ($70)
Professional host share
Professionally managed (64%)
Independent hosts (36%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Williamsburg going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Williamsburg market averaged 2,007 active Airbnb and VRBO listings, up 2% from a year earlier and up 48% over two years.
An average Williamsburg listing earns $24K/year. High-performing listings earn $80K, while low-performing listings earn $8K.
Median Williamsburg home prices by size are 1-bedroom $247K, 2-bedroom $259K, 3-bedroom $374K, and 4+ bedroom $492K.
Average occupancy in Williamsburg is 25%, producing RevPAR of $56 per available night.
Rules vary across Williamsburg. Williamsburg: Moderate. Zoning permit required, business license, inspections. Enforcement varies by district; some hosts operate informally. Newport News: Lenient. Business license needed, zoning compliance. Light enforcement; many operate without proper permits. Hampton: Moderate. Conditional use permit, business license, 180-day cap for non-owner-occupied. Moderate enforcement through complaints. Yorktown: Strict. Special use permit required, owner-occupancy preferred, density limits in historic areas. Active enforcement due to resident complaints. Verify requirements for the property's jurisdiction.
The Williamsburg Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 2% year-over-year, while RevPAR has increased 15%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Internet (99%), TV (98%). The strongest positive revenue associations are Ev Charger (+66%), Bicycles (+41%), Washing Machine (+40%).
Average daily rate in Williamsburg is $262, up 21% year-over-year. Rates peak in July and are lowest in January.
Guests in Williamsburg book an average of 29 days in advance, up 7% from last year. Booking windows range from 26 days for 1-bedroom listings to 38 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 59% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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