Williamsburg, VA
Unlock the data for all Markets
Overview
Annual Rev
$38.1k
12 mo avg
↑11%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$236
12 mo avg
↑22%
from prior 12 mo
Lead time
26 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
$73
12 mo avg
↑10%
from prior 12 mo
Methodology note: Figures reflect Williamsburg market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| EV Charger | +14% $5,331/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (8.3 nights)
2 bedrooms (7.2 nights)
3 bedrooms (6.3 nights)
4+ bedrooms (3.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($152)
3 bedrooms ($136)
2 bedrooms ($104)
1 bedroom ($70)
Professional host share
Professionally managed (77%)
Independent hosts (23%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Williamsburg going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending August 2026, the Williamsburg market averaged 2,000 active Airbnb and VRBO listings, up 1% from a year earlier and up 47% over two years.
An average Williamsburg listing earns $25K/year. High-performing listings earn $81K, while low-performing listings earn $9K.
Median Williamsburg home prices by size are 1-bedroom $246K, 2-bedroom $266K, 3-bedroom $376K, and 4+ bedroom $492K.
Average gross yield is 6%, reaching 21% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Williamsburg is 25%, producing RevPAR of $54 per available night.
4+ bedroom listings have the highest average gross yield at 10%. They average $50K/year in revenue against a $492K median purchase price.
Rules vary across Williamsburg. Williamsburg: Moderate. Zoning permit required, business license, inspections. Some neighborhoods restrict STRs. Enforcement exists but not aggressive. Newport News: Lenient. Business license and zoning compliance needed. No owner-occupancy rule. Light enforcement, many operate informally. Hampton: Lenient. Business license required, basic zoning rules. No density caps. Minimal enforcement activity. Yorktown: Moderate. Conditional use permit in residential zones, business license. Historic district has extra scrutiny. Selective enforcement. Verify requirements for the property's jurisdiction.
The Williamsburg Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 11%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Kitchen (97%), Internet (92%). The strongest positive revenue associations are Ev Charger (+70%), Washing Machine (+41%), Lake Access (+27%).
Average daily rate in Williamsburg is $259, up 21% year-over-year. Rates peak in July and are lowest in January.
Guests in Williamsburg book an average of 28 days in advance. Booking windows range from 25 days for 1-bedroom listings to 38 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 54% higher than weekday occupancy.