Sonoma, Glen Ellen and Kenwood, Marin County Airbnb revenue and occupancy data
What Airbnb listings in Sonoma, Glen Ellen and Kenwood earn, how often they're booked, and how that compares with the rest of Marin County, CA.
Over the past 12 months, regularly available listings in Sonoma, Glen Ellen and Kenwood earned $92,354 on average, were booked for 50% of the nights they were open, and averaged $899 a night. The median gross yield, before expenses, is 9.7%.
Yearly revenue
$92,354
Occupancy
50%
Nightly rate
$899
Gross yield
9.7%
before expenses
Median of 368 listings
Active listings
430
My take on Sonoma, Glen Ellen and Kenwood
In Sonoma, Glen Ellen and Kenwood, average trailing-year revenue of $92,354 exceeds Marin County, CA’s $64,375, with 50% of available nights booked on average.
The bedroom figures show why the area average is a poor target for a specific property: three-bedroom rentals averaged $86,990, while those with four or more bedrooms averaged $156,940. Compare rentals with a similar bedroom count before applying the area’s average to a deal, and weigh expected revenue against the property’s purchase price and expenses.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Sonoma, Glen Ellen and Kenwood?
Regularly available Airbnb listings in Sonoma, Glen Ellen and Kenwood earned an average of $92,354 over the past 12 months. That is 43% more than the Marin County, CA average of $64,375. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Sonoma, Glen Ellen and Kenwood?
Listings in Sonoma, Glen Ellen and Kenwood were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is 3 points lower than the Marin County, CA average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Sonoma, Glen Ellen and Kenwood?
The average nightly rate in Sonoma, Glen Ellen and Kenwood was $899 over the past 12 months, including cleaning fees. That is 48% higher than the Marin County, CA average of $609.
Is an Airbnb in Sonoma, Glen Ellen and Kenwood profitable?
For homes with a matched home value, the median room-revenue potential in Sonoma, Glen Ellen and Kenwood is $97,063 a year and the median gross yield is 9.7%. Gross yield is 1.8 points higher than the Marin County, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Sonoma, Glen Ellen and Kenwood by bedroom count?
Homes with four or more bedrooms have the highest gross yield in Sonoma, Glen Ellen and Kenwood, at 11.8%. The table shows average yearly revenue and median gross yield for each home size, with the Marin County, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 14 listings | $26,865 Marin County, CA: $30,400 | – |
| 1 bedroom 63 listings | $37,791 Marin County, CA: $35,789 | 8.8% Marin County, CA: 7.9% |
| 2 bedrooms 98 listings | $59,382 Marin County, CA: $51,720 | 9.3% Marin County, CA: 7.3% |
| 3 bedrooms 127 listings | $86,990 Marin County, CA: $68,861 | 10.1% Marin County, CA: 7.7% |
| 4+ bedrooms 128 listings | $156,940 Marin County, CA: $111,976 | 11.8% Marin County, CA: 9.5% |
How does Sonoma, Glen Ellen and Kenwood compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Sonoma, Glen Ellen and Kenwood This area 430 listings | $92,354 | 50% | $899 | 9.7% |
| Marin County, CA market 3,073 listings | $64,375 | 53% | $609 | 7.9% |
| Petaluma and Rohnert Park 109 listings | $44,274 | 57% | $400 | 6.6% |
| Napa and American Canyon 303 listings | $61,648 | 49% | $644 | 10.3% |
| Santa Rosa and Windsor 304 listings | $67,195 | 51% | $639 | 9.7% |
| Sebastopol 101 listings | $53,223 | 56% | $468 | 6.6% |
Where is Sonoma, Glen Ellen and Kenwood?
The Marin County, CA market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Sonoma and Glen Ellen and Kenwood together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (430 in Sonoma, Glen Ellen and Kenwood). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Marin County, CA market page?
The market page summarizes all of Marin County, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Sonoma, Glen Ellen and Kenwood
With BNBCalc Markets, compare Sonoma, Glen Ellen and Kenwood by bedroom count and performance level, see home prices, and browse its listings on the map.