Santa Rosa and Windsor, Marin County Airbnb revenue and occupancy data
What Airbnb listings in Santa Rosa and Windsor earn, how often they're booked, and how that compares with the rest of Marin County, CA.
Over the past 12 months, regularly available listings in Santa Rosa and Windsor earned $67,195 on average, were booked for 51% of the nights they were open, and averaged $639 a night. The median gross yield, before expenses, is 9.7%.
Yearly revenue
$67,195
Occupancy
51%
Nightly rate
$639
Gross yield
9.7%
before expenses
Median of 264 listings
Active listings
304
My take on Santa Rosa and Windsor
Santa Rosa and Windsor averaged $67,195 in trailing-year revenue, compared with $64,375 for Marin County, CA. But three-bedroom rentals averaged $57,146, below the wider market’s $68,861 for that bedroom group. Area figures can tell a different story from a comparison of similar-sized rentals.
The area’s median potential gross yield of 9.7% is also above the wider market. It uses a separate matched home-value sample and is before expenses, financing and taxes—not a measure of profit.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Santa Rosa and Windsor?
Regularly available Airbnb listings in Santa Rosa and Windsor earned an average of $67,195 over the past 12 months. That is 4% more than the Marin County, CA average of $64,375. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Santa Rosa and Windsor?
Listings in Santa Rosa and Windsor were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Marin County, CA average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Santa Rosa and Windsor?
The average nightly rate in Santa Rosa and Windsor was $639 over the past 12 months, including cleaning fees. That is 5% higher than the Marin County, CA average of $609.
Is an Airbnb in Santa Rosa and Windsor profitable?
For homes with a matched home value, the median room-revenue potential in Santa Rosa and Windsor is $69,792 a year and the median gross yield is 9.7%. Gross yield is 1.8 points higher than the Marin County, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Santa Rosa and Windsor by bedroom count?
Homes with four or more bedrooms have the highest gross yield in Santa Rosa and Windsor, at 12.8%. The table shows average yearly revenue and median gross yield for each home size, with the Marin County, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 9 listings | $37,562 Marin County, CA: $30,400 | – |
| 1 bedroom 33 listings | $27,898 Marin County, CA: $35,789 | 8.6% Marin County, CA: 7.9% |
| 2 bedrooms 71 listings | $43,302 Marin County, CA: $51,720 | 7.9% Marin County, CA: 7.3% |
| 3 bedrooms 89 listings | $57,146 Marin County, CA: $68,861 | 9.2% Marin County, CA: 7.7% |
| 4+ bedrooms 102 listings | $107,923 Marin County, CA: $111,976 | 12.8% Marin County, CA: 9.5% |
How does Santa Rosa and Windsor compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Santa Rosa and Windsor This area 304 listings | $67,195 | 51% | $639 | 9.7% |
| Marin County, CA market 3,073 listings | $64,375 | 53% | $609 | 7.9% |
| Sebastopol 101 listings | $53,223 | 56% | $468 | 6.6% |
| Petaluma and Rohnert Park 109 listings | $44,274 | 57% | $400 | 6.6% |
| Guerneville, Monte Rio and Forestville 392 listings | $51,699 | 48% | $508 | 9.2% |
| Sonoma, Glen Ellen and Kenwood 430 listings | $92,354 | 50% | $899 | 9.7% |
Where is Santa Rosa and Windsor?
The Marin County, CA market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (304 in Santa Rosa and Windsor). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Marin County, CA market page?
The market page summarizes all of Marin County, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Santa Rosa and Windsor
With BNBCalc Markets, compare Santa Rosa and Windsor by bedroom count and performance level, see home prices, and browse its listings on the map.