Napa and American Canyon, Marin County Airbnb revenue and occupancy data
What Airbnb listings in Napa and American Canyon earn, how often they're booked, and how that compares with the rest of Marin County, CA.
Over the past 12 months, regularly available listings in Napa and American Canyon earned $61,648 on average, were booked for 49% of the nights they were open, and averaged $644 a night. The median gross yield, before expenses, is 10.3%.
Yearly revenue
$61,648
Occupancy
49%
Nightly rate
$644
Gross yield
10.3%
before expenses
Median of 265 listings
Active listings
303
My take on Napa and American Canyon
Napa and American Canyon averaged $61,648 in trailing-year booking revenue, slightly below the wider Marin County, CA market. The bedroom comparison tells a different story: qualifying three-bedroom listings averaged $92,917, versus $68,861 across the market.
For that bedroom group, median potential gross yield was 14.5%, compared with 7.7% market-wide. That yield is before expenses, financing and taxes, not realized profit. Compare similarly sized listings rather than assuming the area-wide average describes a three-bedroom property.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Napa and American Canyon?
Regularly available Airbnb listings in Napa and American Canyon earned an average of $61,648 over the past 12 months. That is 4% less than the Marin County, CA average of $64,375. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Napa and American Canyon?
Listings in Napa and American Canyon were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 4 points lower than the Marin County, CA average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Napa and American Canyon?
The average nightly rate in Napa and American Canyon was $644 over the past 12 months, including cleaning fees. That is 6% higher than the Marin County, CA average of $609.
Is an Airbnb in Napa and American Canyon profitable?
For homes with a matched home value, the median room-revenue potential in Napa and American Canyon is $68,157 a year and the median gross yield is 10.3%. Gross yield is 2.4 points higher than the Marin County, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Napa and American Canyon by bedroom count?
Three-bedroom homes have the highest gross yield in Napa and American Canyon, at 14.5%. The table shows average yearly revenue and median gross yield for each home size, with the Marin County, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 8 listings | $29,691 Marin County, CA: $30,400 | – |
| 1 bedroom 128 listings | $38,775 Marin County, CA: $35,789 | 9.1% Marin County, CA: 7.9% |
| 2 bedrooms 81 listings | $58,954 Marin County, CA: $51,720 | 10.6% Marin County, CA: 7.3% |
| 3 bedrooms 50 listings | $92,917 Marin County, CA: $68,861 | 14.5% Marin County, CA: 7.7% |
| 4+ bedrooms 36 listings | $112,708 Marin County, CA: $111,976 | 13.6% Marin County, CA: 9.5% |
How does Napa and American Canyon compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Napa and American Canyon This area 303 listings | $61,648 | 49% | $644 | 10.3% |
| Marin County, CA market 3,073 listings | $64,375 | 53% | $609 | 7.9% |
| Sonoma, Glen Ellen and Kenwood 430 listings | $92,354 | 50% | $899 | 9.7% |
| Vallejo and Benicia 59 listings | $36,943 | 51% | $331 | 8.9% |
| St. Helena 34 listings | $121,415 | 47% | $1,309 | 8.8% |
| Fairfield, Vacaville and Suisun City 55 listings | $43,927 | 47% | $448 | 9.0% |
Where is Napa and American Canyon?
The Marin County, CA market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
Loading map…
About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (303 in Napa and American Canyon). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Marin County, CA market page?
The market page summarizes all of Marin County, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Napa and American Canyon
With BNBCalc Markets, compare Napa and American Canyon by bedroom count and performance level, see home prices, and browse its listings on the map.