Marin County, CA
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Overview
Annual Rev
$89.8k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
$488
12 mo avg
↑14%
from prior 12 mo
Lead time
41 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
$178
12 mo avg
↑5%
from prior 12 mo
Methodology note: Figures reflect Marin County market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Pool | +22% $19,751/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.5 nights)
4+ bedrooms (4.8 nights)
2 bedrooms (4.0 nights)
3 bedrooms (3.9 nights)
Cleaning fee by bedroom
4+ bedrooms ($333)
3 bedrooms ($233)
2 bedrooms ($169)
1 bedroom ($100)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Housing market signals
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Over the 12 months ending August 2026, the Marin County market averaged 4,652 active Airbnb and VRBO listings, down 7% from a year earlier and down 5% over two years.
An average Marin County listing earns $82K/year. High-performing listings earn $186K, while low-performing listings earn $31K.
Median Marin County home prices by size are 1-bedroom $493K, 2-bedroom $681K, 3-bedroom $1.0M, and 4+ bedroom $1.1M.
Average gross yield is 7%, reaching 16% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Marin County is 35%, producing RevPAR of $168 per available night.
4+ bedroom listings have the highest average gross yield at 10%. They average $146K/year in revenue against a $1.1M median purchase price.
Rules vary across Marin County. San Francisco: Strict. Registration required, 90-day cap for non-owner-occupied units, owner-occupancy mandate for most rentals. Active enforcement with significant fines, platform data sharing, neighbor complaints investigated. Sausalito: Strict. Permits required, owner-occupancy mandatory, 30-day minimum stays in residential zones. Active enforcement, violations prosecuted, limited permits issued. Mill Valley: Strict. Conditional use permit required, owner-occupancy mandatory, 30-day minimum rental periods. Active code enforcement, complaints investigated, few permits granted. Verify requirements for the property's jurisdiction.
The Marin County Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 7% year-over-year, while RevPAR has increased 24%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Internet (98%), Kitchen (96%), Heating (95%). The strongest positive revenue associations are Pool (+73%), Washing Machine (+61%), Bbq (+51%).
Average daily rate in Marin County is $544, up 18% year-over-year. Rates peak in July and are lowest in January.
Guests in Marin County book an average of 41 days in advance, down 5% from last year. Booking windows range from 35 days for 1-bedroom listings to 52 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 66% higher than weekday occupancy.