Ketchum and North Wood River, Hailey Airbnb revenue and occupancy data
What Airbnb listings in Ketchum and North Wood River earn, how often they're booked, and how that compares with the rest of Hailey, ID.
Over the past 12 months, regularly available listings in Ketchum and North Wood River earned $45,591 on average, were booked for 45% of the nights they were open, and averaged $556 a night. The median gross yield, before expenses, is 4.8%.
Yearly revenue
$45,591
Occupancy
45%
Nightly rate
$556
Gross yield
4.8%
before expenses
Median of 284 listings
Active listings
307
My take on Ketchum and North Wood River
In Ketchum and North Wood River, three-bedroom listings averaged $56,595 in trailing-year booking revenue, compared with $28,738 for one-bedroom listings. Median potential gross yield was 3.6% for three-bedroom homes and 7.2% for one-bedroom homes.
Those yields are before expenses, financing and taxes. Higher booking revenue does not necessarily translate into a higher gross yield, so compare potential income with the purchase price and similar rentals for the bedroom count you are considering.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Ketchum and North Wood River?
Regularly available Airbnb listings in Ketchum and North Wood River earned an average of $45,591 over the past 12 months. That is 18% more than the Hailey, ID average of $38,527. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Ketchum and North Wood River?
Listings in Ketchum and North Wood River were booked for an average of 45% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Hailey, ID average of 47%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Ketchum and North Wood River?
The average nightly rate in Ketchum and North Wood River was $556 over the past 12 months, including cleaning fees. That is 20% higher than the Hailey, ID average of $462.
Is an Airbnb in Ketchum and North Wood River profitable?
For homes with a matched home value, the median room-revenue potential in Ketchum and North Wood River is $51,754 a year and the median gross yield is 4.8%. Gross yield is 0.2 points lower than the Hailey, ID median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Ketchum and North Wood River by bedroom count?
One-bedroom homes have the highest gross yield in Ketchum and North Wood River, at 7.2%. The table shows average yearly revenue and median gross yield for each home size, with the Hailey, ID figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 11 listings | $22,018 Hailey, ID: $19,979 | – |
| 1 bedroom 51 listings | $28,738 Hailey, ID: $24,082 | 7.2% Hailey, ID: 6.4% |
| 2 bedrooms 129 listings | $31,532 Hailey, ID: $29,355 | 5.1% Hailey, ID: 5.3% |
| 3 bedrooms 81 listings | $56,595 Hailey, ID: $43,487 | 3.6% Hailey, ID: 4.7% |
| 4+ bedrooms 35 listings | $103,904 Hailey, ID: $78,127 | 3.4% Hailey, ID: 3.7% |
How does Ketchum and North Wood River compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Ketchum and North Wood River This area 307 listings | $45,591 | 45% | $556 | 4.8% |
| Hailey, ID market 771 listings | $38,527 | 47% | $462 | 5.0% |
| Sun Valley and Elkhorn 223 listings | $39,440 | 43% | $490 | 4.5% |
| Hailey and South Wood River 88 listings | $33,058 | 51% | $369 | 6.3% |
| Stanley and Sawtooth Country 47 listings | $35,672 | 57% | $412 | 5.9% |
| Burley and Cassia Country 28 listings | $18,343 | 46% | $197 | 8.4% |
Where is Ketchum and North Wood River?
The Hailey, ID market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (307 in Ketchum and North Wood River). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 2, 2026 and refresh monthly.
Why are these figures different from the Hailey, ID market page?
The market page summarizes all of Hailey, ID from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Ketchum and North Wood River
With BNBCalc Markets, compare Ketchum and North Wood River by bedroom count and performance level, see home prices, and browse its listings on the map.