Hailey, ID
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Annual revenue (actual)
$49.8k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
32%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
$401
12 mo avg
↑13%
from prior 12 mo
Gross yield
4.6%
Current potential
↓0.4 pts
vs prior-year prices
Lead time
41 days
12 mo avg
↑3 days
from prior 12 mo
Revpar
$109
12 mo avg
↑8%
from prior 12 mo
Methodology note: Figures reflect Hailey market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Heyburn and Rupert Country | $22.0K 16 listings | 7.7% 16 listings |
| Burley and Cassia Country | $20.4K 20 listings | 7.5% 20 listings |
| North Magic Valley | $25.1K 8 listings | 7.4% 8 listings |
| Stanley and Sawtooth Country | $65.6K 22 listings | 7.0% 22 listings |
| Western Twin Falls County | $29.2K 18 listings | 6.9% 18 listings |
Data as of 2026-09-30
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +12% $5,981/yr |
| EV Charger | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.3 nights)
2 bedrooms (6.0 nights)
4+ bedrooms (6.0 nights)
1 bedroom (4.9 nights)
Studio (4.9 nights)
Cleaning fee by bedroom
4+ bedrooms ($345)
3 bedrooms ($246)
2 bedrooms ($175)
1 bedroom ($116)
Studio ($73)
Professional host share
Professionally managed (62%)
Independent hosts (39%)
Housing market signals
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Are home values in Hailey going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Hailey market averaged 1,444 active Airbnb and VRBO listings, up 11% from a year earlier and up 28% over two years.
An average Hailey listing earns $46K/year. High-performing listings earn $104K, while low-performing listings earn $21K.
Median Hailey home prices by size are 1-bedroom $524K, 2-bedroom $270K, 3-bedroom $378K, and 4+ bedroom $467K.
Average occupancy in Hailey is 29%, producing RevPAR of $100 per available night.
Rules vary across Hailey. Sun Valley: Moderate. Business license required, 3% lodging tax, zoning compliance needed. Standard enforcement through complaints. Ketchum: Strict. Business license mandatory, conditional use permit required, owner must live in Blaine County, strict occupancy limits. Active enforcement with compliance checks. Stanley: Lenient. Business license and lodging tax required. Minimal enforcement in small mountain town, hosts operate with basic compliance. Verify requirements for the property's jurisdiction.
The Hailey Airbnb and VRBO market appears broadly balanced. Supply has grown 11% year-over-year, while RevPAR has increased 14%, showing no clear supply-demand imbalance.
RevPAR is highest in July and February; it is lowest in April and November.
The most common amenities are Internet (98%), Kitchen (97%), TV (97%). The strongest positive revenue associations are Washing Machine (+73%), Hot Tub (+41%), Bbq (+36%).
Average daily rate in Hailey is $430, up 18% year-over-year. Rates peak in February and are lowest in April.
Guests in Hailey book an average of 41 days in advance, up 8% from last year. Booking windows range from 36 days for 1-bedroom listings to 50 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 28% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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