Hailey, ID
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Overview
Annual Rev
$50.6k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
$394
12 mo avg
↑13%
from prior 12 mo
Lead time
39 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$104
12 mo avg
↓7%
from prior 12 mo
Methodology note: Figures reflect Hailey market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +15% $7,589/yr |
| Lake Access | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (7.7 nights)
2 bedrooms (6.0 nights)
4+ bedrooms (6.0 nights)
1 bedroom (5.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($303)
3 bedrooms ($252)
2 bedrooms ($171)
1 bedroom ($115)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Housing market signals
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Over the 12 months ending August 2026, the Hailey market averaged 1,436 active Airbnb and VRBO listings, up 11% from a year earlier and up 27% over two years.
An average Hailey listing earns $46K/year. High-performing listings earn $104K, while low-performing listings earn $22K.
Median Hailey home prices by size are 1-bedroom $532K, 2-bedroom $272K, 3-bedroom $380K, and 4+ bedroom $473K.
Average gross yield is 9%, reaching 19% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Hailey is 29%, producing RevPAR of $96 per available night.
4+ bedroom listings have the highest average gross yield at 9%. They average $89K/year in revenue against a $473K median purchase price.
Rules vary across Hailey. Sun Valley: Moderate. Business license required, conditional use permit needed, occupancy limits enforced. Active code enforcement with complaints investigated. Ketchum: Strict. Conditional use permit mandatory, owner-occupancy required for some zones, density caps enforced. Active enforcement with penalties and revocations. Stanley: Lenient. Basic business license needed, minimal zoning restrictions. Light enforcement, rural area with limited oversight. Verify requirements for the property's jurisdiction.
The Hailey Airbnb and VRBO market appears broadly balanced. Supply has grown 11% year-over-year, while RevPAR has increased 4%, showing no clear supply-demand imbalance.
RevPAR is highest in July and February; it is lowest in April and November.
The most common amenities are Kitchen (97%), Internet (94%), TV (94%). The strongest positive revenue associations are Washing Machine (+74%), TV (+44%), Hot Tub (+40%).
Average daily rate in Hailey is $425, up 16% year-over-year. Rates peak in February and are lowest in April.
Guests in Hailey book an average of 39 days in advance, down 2% from last year. Booking windows range from 35 days for 1-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 26% higher than weekday occupancy.