Hailey

As of May 2026, Sun Valley, Ketchum, Stanley have 1,366 active Airbnb and VRBO listings. This represents a 2% increase from the previous year.

The average Airbnb or VRBO in Hailey generates $42K per year. High-performing properties earn $91K/year, while low-performing properties earn $19K/year. The massive performance spread suggests that revenue is highly sensitive to specific listing attributes or operational strategies, as standard market averages are heavily skewed by top-tier earners.

Average home prices in Hailey vary by property size: 1-bedroom properties cost approximately $521K, 2-bedroom homes average $270K, 3-bedroom properties are around $376K, and 4+ bedroom homes average $465K. These prices reflect median home values across the Sun Valley, Ketchum, Stanley area.

Airbnb and VRBO can be profitable in Hailey, with an average gross yield of 8% across all properties. High-performing properties achieve yields up to 17%, which is considered top for short-term rental investment. This wide yield variance highlights a market where profitability is heavily tied to individual property performance rather than broad market growth.

The average occupancy rate for Airbnbs and VRBOs in Hailey is 29%. This occupancy level, combined with an average nightly rate of $394, results in a RevPAR (revenue per available room) of $84 per day.

4+ bedroom properties demonstrate the strongest performance in Hailey, with an average gross yield of 8% and annual revenue of $78K. These properties balance purchase price ($465K), operating costs, and rental demand most effectively in the Hailey market.

Short-term rental regulations vary by jurisdiction in the Hailey area. Sun Valley: Moderate. Business license required, zoning compliance, occupancy limits. Standard enforcement through complaints. Ketchum: Strict. Conditional use permit required, owner-occupancy mandate for most zones, density caps. Active enforcement with violations tracked. Stanley: Lenient. Basic business license, minimal restrictions. Light enforcement in small mountain community. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Hailey Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 2% year-over-year, while RevPAR has decreased 28%. This indicates balanced supply-demand dynamics. The contraction in revenue despite stagnant supply growth signals a softening in traveler demand or reduced willingness to pay.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 63% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-May) when gaining traction is harder.

The most common amenities in Hailey listings include: Kitchen (96%), Washing Machine (78%), Tv (77%), Balcony (62%), Heating (59%). Amenities that boost revenue the most include Washing Machine, Hot Tub, Bbq, with Washing Machine properties earning approximately 49% more ($71K/year vs $48K/year).

Monthly estimated revenue per listing in Hailey over the last 12 months: May: $865, June: $2K, July: $4K, August: $3K, September: $2K, October: $2K, November: $1K, December: $3K, January: $3K, February: $4K, March: $4K, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Hailey is $394, up 6% year-over-year. By property size: 1-bedroom properties average $203/night, 2-bedroom properties average $281/night, 3-bedroom properties average $441/night, 4+ bedroom properties average $940/night. Rates peak in February and are lowest in May.

Guests in Hailey book an average of 37 days in advance, down 21% from last year. By property size: 1-bedroom: 33 days, 2-bedroom: 36 days, 3-bedroom: 38 days, 4+ bedroom: 45 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Hailey Airbnb and VRBO market has seen the following changes: supply grew 2%, revenue per listing decreased 28%, occupancy fell 9%, average nightly rates increased 6%, and lead time decreased 21%. These metrics point to a market where rising rates are failing to offset declining occupancy, resulting in lower overall revenue efficiency.

In Hailey, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 28% higher occupancy than weekdays.