5 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Bangor is the top Maine short-term rental market across Airbnb and Vrbo by gross yield, with 18.6% gross yield, $59,372 in average annual revenue, and 2,338 active listings.
Top gross yield
18.6%
Bangor
Median gross yield
12.6%
5 markets with yield data
Median annual revenue
$41.7K
Average listing revenue
Tracked markets
5
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
Bangor presents short-term rental investors with a solid 13.5% gross yield and an annual revenue of $42,208. To succeed among the 2,225 active listings, operators must carefully manage their pricing around the $289 average daily rate, especially given the moderate 37% occupancy rate in the area.
Yield
18.6%
Revenue
$59.4K
Listings
2,338
#2
Aroostook County provides short-term rental investors with a 9.7% gross yield and a low-competition environment of 249 active listings. However, the annual revenue of $16,430 is constrained by a low 23% occupancy rate, meaning hosts must carefully manage expenses despite the $214 average daily rate.
Yield
12.6%
Revenue
$21.9K
Listings
251
#3
In Rockwood, short-term rental investors can benefit from a high $316 ADR and a 10.6% gross yield. However, with 561 active listings and a low 24% occupancy rate, operators must carefully manage expenses to secure the market's $26,636 average annual revenue.
Yield
12.6%
Revenue
$31.9K
Listings
594
#4
The Augusta short-term rental market features a high average daily rate of $352 and a solid 10.0% gross yield for prospective buyers. To capture the $33,390 in annual revenue, investors must navigate a competitive field of 1,879 active listings and a relatively low 29% occupancy rate.
Yield
12.4%
Revenue
$41.7K
Listings
1,939
#5
Portland presents a highly active short-term rental market with 2,907 active listings and a premium average daily rate of $362. While the relatively low 33% occupancy rate indicates high competition, investors can still target a 7.2% gross yield and a substantial annual revenue of $42,683.
Yield
9.5%
Revenue
$56.7K
Listings
3,072
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Bangor | 18.6% | $59,372 | $4,948 | $293 | 44% | 2,338 | $318,711 |
| #2 | Aroostook County | 12.6% | $21,893 | $1,824 | $215 | 28% | 251 | $173,548 |
| #3 | Rockwood | 12.6% | $31,869 | $2,656 | $316 | 27% | 594 | $253,412 |
| #4 | Augusta | 12.4% | $41,677 | $3,473 | $337 | 34% | 1,939 | $337,021 |
| #5 | Portland | 9.5% | $56,694 | $4,724 | $357 | 40% | 3,072 | $599,715 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.