16 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
South Hill is the top Virginia short-term rental market across Airbnb and Vrbo by gross yield, with 17.1% gross yield, $34,913 in average annual revenue, and 316 active listings.
Top gross yield
17.1%
South Hill
Median gross yield
13.4%
16 markets with yield data
Median annual revenue
$41.5K
Average listing revenue
Tracked markets
16
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
For investors targeting South Hill, the market delivers a solid 15.6% gross yield and an attractive average daily rate of $272. To successfully capture the $30,722 in annual revenue, hosts must navigate a low 29% occupancy rate and stand out among the 306 active listings.
Yield
17.1%
Revenue
$34.9K
Listings
316
#2
Harrisonburg offers short-term rental investors a highly lucrative $55,047 in annual revenue and a strong 15.0% gross yield. To capture these impressive returns, hosts must optimize their properties to command the $360 average daily rate and maintain a 35% occupancy rate across 573 active listings.
Yield
15.0%
Revenue
$55.5K
Listings
599
#3
For short-term rental buyers, Damascus offers a 12.8% gross yield and an average daily rate of $195. However, with a low occupancy rate of 29% across 684 active listings, investors must implement creative marketing strategies to maximize their returns and hit the average annual revenue of $23,651.
Yield
14.9%
Revenue
$28.2K
Listings
699
#4
For short-term rental investors, Chincoteague offers a 13.5% gross yield and a reasonable $218 average daily rate. However, with annual revenues averaging $28,602 and occupancy at 35% across 427 active listings, buyers will need to focus on off-season demand to maximize their returns in this market.
Yield
14.9%
Revenue
$32.0K
Listings
440
#5
Roseland offers short-term rental investors an attractive 13.8% gross yield and a strong average daily rate of $324. However, the market's low 29% occupancy rate across 797 active listings presents a clear challenge, requiring owners to carefully manage their expenses to secure the projected $41,219 in annual revenue.
Yield
13.6%
Revenue
$41.7K
Listings
814
#6
Northampton County presents short-term rental investors with a healthy 11.4% gross yield and a solid average daily rate of $335. However, with a low occupancy rate of 29% across 309 active listings, buyers must focus on premium guest experiences to successfully capture the $35,089 annual revenue potential.
Yield
13.6%
Revenue
$42.9K
Listings
329
#7
Lynchburg, Virginia provides short-term rental investors with an 11.9% gross yield and $29,955 in annual revenue across 546 active listings. However, a moderate 36% occupancy rate and a $204 average daily rate mean that buyers must optimize their listings to stand out from competitors.
Yield
13.4%
Revenue
$34.4K
Listings
566
#8
In Frederick County, Virginia, short-term rentals achieve a strong annual revenue of $43,915 and an 11.9% gross yield, with an average daily rate of $275. However, investors face a moderate 35% occupancy rate and competition from 1,110 active listings, necessitating high-quality property management.
Yield
13.4%
Revenue
$50.4K
Listings
1,150
#9
Norfolk offers short-term rental investors a strong gross yield of 11.8% and a solid average daily rate of $279. However, buyers must carefully navigate a highly competitive landscape of 1,805 active listings and a relatively low occupancy rate of 38% to secure the projected $43,141 in annual revenue.
Yield
13.4%
Revenue
$49.5K
Listings
1,784
#10
Roanoke offers short-term rental investors an 11.2% gross yield and an average daily rate of $270 across 1,067 active listings. However, a low 29% occupancy rate poses a challenge, meaning buyers must implement smart pricing to achieve the market's average annual revenue of $29,907.
Yield
12.9%
Revenue
$35.1K
Listings
1,089
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | South Hill | 17.1% | $34,913 | $2,909 | $265 | 33% | 316 | $204,587 |
| #2 | Harrisonburg | 15.0% | $55,512 | $4,626 | $325 | 37% | 599 | $370,773 |
| #3 | Damascus | 14.9% | $28,176 | $2,348 | $185 | 35% | 699 | $188,890 |
| #4 | Chincoteague | 14.9% | $31,951 | $2,663 | $213 | 38% | 440 | $214,424 |
| #5 | Roseland | 13.6% | $41,715 | $3,476 | $285 | 32% | 814 | $306,187 |
| #6 | Northampton County | 13.6% | $42,882 | $3,573 | $343 | 32% | 329 | $315,782 |
| #7 | Lynchburg | 13.4% | $34,391 | $2,866 | $194 | 41% | 566 | $256,095 |
| #8 | Frederick County | 13.4% | $50,410 | $4,201 | $264 | 40% | 1,150 | $375,894 |
| #9 | Norfolk | 13.4% | $49,545 | $4,129 | $264 | 44% | 1,784 | $369,826 |
| #10 | Roanoke | 12.9% | $35,056 | $2,921 | $259 | 33% | 1,089 | $271,518 |
| #11 | Winchester | 11.3% | $41,285 | $3,440 | $234 | 41% | 271 | $365,491 |
| #12 | Richmond | 10.7% | $43,804 | $3,650 | $241 | 42% | 1,318 | $411,187 |
| #13 | Charlottesville | 10.2% | $46,814 | $3,901 | $279 | 39% | 931 | $459,054 |
| #14 | Williamsburg | 9.5% | $36,993 | $3,083 | $232 | 38% | 734 | $388,606 |
| #15 | Stafford | 8.6% | $37,643 | $3,137 | $250 | 36% | 562 | $436,102 |
| #16 | Bull Run Mountain | 5.2% | $42,723 | $3,560 | $259 | 42% | 187 | $822,828 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.