Norfolk, VA
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Overview
Annual Rev
$51.6k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$271
12 mo avg
↑13%
from prior 12 mo
Lead time
43 days
12 mo avg
↑3 days
from prior 12 mo
Revpar
$102
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Norfolk market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +21% $10,846/yr |
| Lake Access | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.9 nights)
4+ bedrooms (5.8 nights)
2 bedrooms (5.3 nights)
3 bedrooms (5.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($261)
3 bedrooms ($176)
2 bedrooms ($136)
1 bedroom ($85)
Professional host share
Professionally managed (73%)
Independent hosts (27%)
Housing market signals
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Over the 12 months ending August 2026, the Norfolk market averaged 3,033 active Airbnb and VRBO listings, down 16% from a year earlier.
An average Norfolk listing earns $50K/year. High-performing listings earn $101K, while low-performing listings earn $18K.
Median Norfolk home prices by size are 1-bedroom $190K, 2-bedroom $239K, 3-bedroom $343K, and 4+ bedroom $441K.
Average gross yield is 13%, reaching 27% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Norfolk is 38%, producing RevPAR of $104 per available night.
2-bedroom listings have the highest average gross yield at 17%. They average $42K/year in revenue against a $239K median purchase price.
Rules vary across Norfolk. Norfolk: Moderate. Business license required, zoning restrictions apply. Moderate enforcement with complaint-based action. Virginia Beach: Strict. Conditional use permit required, owner-occupancy mandate, 3% density cap per neighborhood. Active enforcement with fines and violations. Chesapeake: Lenient. Business license needed, basic zoning compliance. Light enforcement, mostly complaint-driven. Newport News: Moderate. Business license and zoning approval required. Moderate enforcement through complaints. Verify requirements for the property's jurisdiction.
The Norfolk Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 16% year-over-year, while RevPAR has increased 33%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Internet (97%), TV (97%). The strongest positive revenue associations are Washing Machine (+50%), Pool (+42%), Internet (+34%).
Average daily rate in Norfolk is $306, up 20% year-over-year. Rates peak in July and are lowest in January.
Guests in Norfolk book an average of 44 days in advance, up 19% from last year. Booking windows range from 40 days for 1-bedroom listings to 51 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 41% higher than weekday occupancy.