Roseland

As of May 2026, Charlottesville, Staunton, Lexington have 1,624 active Airbnb and VRBO listings. This represents a 1% increase from the previous year.

The average Airbnb or VRBO in Roseland generates $41K per year. High-performing properties earn $90K/year, while low-performing properties earn $18K/year. This wide revenue spread suggests that market outcomes are heavily bifurcated, where elite listings capture a disproportionate share of total demand despite stagnant supply growth.

Average home prices in Roseland vary by property size: 1-bedroom properties cost approximately $154K, 2-bedroom homes average $225K, 3-bedroom properties are around $315K, and 4+ bedroom homes average $408K. These prices reflect median home values across the Charlottesville, Staunton, Lexington area.

Airbnb and VRBO can be profitable in Roseland, with an average gross yield of 14% across all properties. High-performing properties achieve yields up to 30%, which is considered top for short-term rental investment. Such a significant yield gap reflects varying levels of operational efficiency and revenue management within a market experiencing slight revenue compression.

The average occupancy rate for Airbnbs and VRBOs in Roseland is 29%. This occupancy level, combined with an average nightly rate of $324, results in a RevPAR (revenue per available room) of $85 per day.

4+ bedroom properties demonstrate the strongest performance in Roseland, with an average gross yield of 16% and annual revenue of $67K. These properties balance purchase price ($408K), operating costs, and rental demand most effectively in the Roseland market.

Short-term rental regulations vary by jurisdiction in the Roseland area. Charlottesville: Strict. Zoning permit required, owner-occupancy mandatory for whole-house rentals, 30-day minimum stay in residential zones. Active enforcement with violations prosecuted. Staunton: Moderate. Business license and zoning approval required, conditional use permits in historic districts. Enforcement present but not aggressive. Lexington: Moderate. Business license required, zoning restrictions apply, owner-occupancy encouraged. Limited enforcement, some unlicensed operation occurs. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Roseland Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 1% year-over-year, while RevPAR has decreased 7%. This indicates balanced supply-demand dynamics. These metrics suggest that even with minimal inventory expansion, the market is struggling to maintain historical revenue levels, pointing to a potential shift in guest spending power.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is -23% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-March) when gaining traction is harder.

The most common amenities in Roseland listings include: Kitchen (97%), Air Conditioning (96%), Tv (84%), Washing Machine (81%), Heating (65%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Bbq, with Hot Tub properties earning approximately 53% more ($76K/year vs $50K/year).

Monthly estimated revenue per listing in Roseland over the last 12 months: May: $2K, June: $2K, July: $3K, August: $3K, September: $2K, October: $3K, November: $3K, December: $3K, January: $3K, February: $3K, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Roseland is $324, up 24% year-over-year. By property size: 1-bedroom properties average $187/night, 2-bedroom properties average $224/night, 3-bedroom properties average $295/night, 4+ bedroom properties average $525/night. Rates peak in January and are lowest in May.

Guests in Roseland book an average of 35 days in advance, down 19% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 32 days, 3-bedroom: 35 days, 4+ bedroom: 43 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Roseland Airbnb and VRBO market has seen the following changes: supply grew 1%, revenue per listing decreased 7%, occupancy fell 15%, average nightly rates increased 24%, and lead time decreased 19%. These indicators reveal a market attempting to offset lower utilization through aggressive pricing, which is currently constraining overall occupancy rates.

In Roseland, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 116% higher occupancy than weekdays.