Frederick County, VA
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Overview
Annual Rev
$41.3k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 $2••
12 mo avg
••.•%
from prior 12 mo
Lead time
33 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
$105
12 mo avg
↓2%
from prior 12 mo
Methodology note: Figures reflect Frederick County market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| EV Charger | 108 (10%) | +$24,943 (+47%) | $77,453 | $52,511 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (3.8 nights)
4+ bedrooms (3.8 nights)
Studio (3.8 nights)
1 bedroom (3.6 nights)
2 bedrooms (3.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($175)
3 bedrooms ($124)
2 bedrooms ($94)
1 bedroom ($66)
Studio ($66)
Professional host share
Professionally managed (65%)
Independent hosts (35%)
As of May 2026, Winchester, Front Royal, Strasburg have 1,897 active Airbnb and VRBO listings. This represents a 6% increase from the previous year.
The average Airbnb or VRBO in Frederick County generates $44K per year. High-performing properties earn $94K/year, while low-performing properties earn $20K/year. The substantial variance between top and bottom performers suggests that revenue outcomes are heavily bifurcated, reflecting a market where listing positioning significantly dictates financial returns amid stagnant two-year supply growth.
Average home prices in Frederick County vary by property size: 1-bedroom properties cost approximately $236K, 2-bedroom homes average $267K, 3-bedroom properties are around $360K, and 4+ bedroom homes average $417K. These prices reflect median home values across the Winchester, Front Royal, Strasburg area.
Airbnb and VRBO can be profitable in Frederick County, with an average gross yield of 12% across all properties. High-performing properties achieve yields up to 25%, which is considered top for short-term rental investment. This wide spread in yield potential highlights an environment where operational efficiency or specific property advantages drive significantly higher returns despite recent downward pressure on overall revenue.
The average occupancy rate for Airbnbs and VRBOs in Frederick County is 35%. This occupancy level, combined with an average nightly rate of $275, results in a RevPAR (revenue per available room) of $90 per day.
4+ bedroom properties demonstrate the strongest performance in Frederick County, with an average gross yield of 14% and annual revenue of $62K. These properties balance purchase price ($417K), operating costs, and rental demand most effectively in the Frederick County market.
Short-term rental regulations vary by jurisdiction in the Frederick County area. Winchester: Moderate. Zoning permit required, conditional use in residential areas. Some enforcement through complaints. Front Royal: Lenient. No specific STR regulations, general business license may apply. Minimal enforcement. Strasburg: Lenient. No dedicated STR ordinance, standard zoning rules apply. Light enforcement, complaint-driven only. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Frederick County Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 6% year-over-year, while RevPAR has decreased 9%. This indicates balanced supply-demand dynamics. The contraction in revenue per listing paired with modest inventory expansion points to a market normalizing after previous volatility rather than one experiencing rapid saturation.
Launch around July, 2-3 months before peak fall season (October peaks). This pre-peak timing lets you build reviews when competition is -22% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-February) when gaining traction is harder.
The most common amenities in Frederick County listings include: Air Conditioning (99%), Kitchen (98%), Tv (82%), Washing Machine (73%), Balcony (69%). Amenities that boost revenue the most include Ev Charger, Hot Tub, Washing Machine, with Ev Charger properties earning approximately 50% more ($78K/year vs $52K/year).
Monthly estimated revenue per listing in Frederick County over the last 12 months: May: $3K, June: $3K, July: $3K, August: $3K, September: $2K, October: $4K, November: $3K, December: $3K, January: $2K, February: $2K, March: $2K, April: $3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Frederick County is $275, up 13% year-over-year. By property size: 1-bedroom properties average $191/night, 2-bedroom properties average $227/night, 3-bedroom properties average $280/night, 4+ bedroom properties average $431/night. Rates peak in October and are lowest in May.
Guests in Frederick County book an average of 32 days in advance, down 21% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 30 days, 3-bedroom: 32 days, 4+ bedroom: 40 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Frederick County Airbnb and VRBO market has seen the following changes: supply grew 6%, revenue per listing decreased 9%, occupancy fell 12%, average nightly rates increased 13%, and lead time decreased 21%. The combination of higher nightly rates and compressed booking windows suggests hosts are pivoting toward shorter, higher-priced stays to mitigate lower overall occupancy levels.
In Frederick County, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 115% higher occupancy than weekdays.