Frederick County, VA
Unlock the data for all Markets
Annual revenue (actual)
$50.3k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
$269
12 mo avg
↑12%
from prior 12 mo
Gross yield
12.7%
Current potential
↓0.5 pts
vs prior-year prices
Lead time
35 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
$112
12 mo avg
↑9%
from prior 12 mo
Methodology note: Figures reflect Frederick County market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Lost River & Wardensville | $43.6K 77 listings | 17.3% 77 listings |
| Stanley Area | $48.4K 74 listings | 15.3% 74 listings |
| Luray Area | $40.7K 342 listings | 13.8% 342 listings |
| North Fork Shenandoah Valley | $39.4K 134 listings | 12.6% 134 listings |
| Front Royal & Shenandoah Farms | $42.7K 146 listings | 11.2% 146 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +37% $18,629/yr |
| EV Charger | 🔒 +2•% · $•••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +2•% · $•••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (3.7 nights)
3 bedrooms (3.6 nights)
4+ bedrooms (3.4 nights)
2 bedrooms (3.3 nights)
Studio (2.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($177)
3 bedrooms ($125)
2 bedrooms ($93)
Studio ($79)
1 bedroom ($64)
Professional host share
Independent hosts (52%)
Professionally managed (48%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Frederick County going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Frederick County market averaged 2,007 active Airbnb and VRBO listings, up 12% from a year earlier and up 50% over two years.
An average Frederick County listing earns $45K/year. High-performing listings earn $100K, while low-performing listings earn $18K.
Median Frederick County home prices by size are 1-bedroom $243K, 2-bedroom $271K, 3-bedroom $362K, and 4+ bedroom $420K.
Average occupancy in Frederick County is 35%, producing RevPAR of $101 per available night.
Rules vary across Frederick County. Winchester, VA: Moderate. Zoning permit required, business license needed. Some neighborhoods restrict STRs. Enforcement occurs but complaint-driven rather than proactive. Front Royal, VA: Lenient. Business license required, zoning compliance needed. Minimal specific STR regulations. Light enforcement, mostly complaint-based. Strasburg, VA: Lenient. Business license and zoning approval required. No specific STR ordinance. Very light enforcement in small town setting. Verify requirements for the property's jurisdiction.
The Frederick County Airbnb and VRBO market appears broadly balanced. Supply has grown 12% year-over-year, while RevPAR has increased 11%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Air Conditioning (99%), Kitchen (99%), Heating (98%). The strongest positive revenue associations are Heating (+52%), Air Conditioning (+52%), Ev Charger (+48%).
Average daily rate in Frederick County is $290, up 16% year-over-year. Rates peak in July and are lowest in March.
Guests in Frederick County book an average of 35 days in advance. Booking windows range from 32 days for 2-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 112% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
(0)
Filters (0)