Frederick County, VA
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Overview
Annual Rev
$51.3k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$267
12 mo avg
↑12%
from prior 12 mo
Lead time
33 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
$108
12 mo avg
↑2%
from prior 12 mo
Methodology note: Figures reflect Frederick County market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +30% $15,394/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (3.9 nights)
3 bedrooms (3.8 nights)
4+ bedrooms (3.6 nights)
2 bedrooms (3.4 nights)
Cleaning fee by bedroom
4+ bedrooms ($176)
3 bedrooms ($125)
2 bedrooms ($94)
1 bedroom ($66)
Professional host share
Professionally managed (66%)
Independent hosts (34%)
Housing market signals
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Over the 12 months ending August 2026, the Frederick County market averaged 1,985 active Airbnb and VRBO listings, up 11% from a year earlier and up 49% over two years.
An average Frederick County listing earns $46K/year. High-performing listings earn $100K, while low-performing listings earn $20K.
Median Frederick County home prices by size are 1-bedroom $243K, 2-bedroom $273K, 3-bedroom $362K, and 4+ bedroom $422K.
Average gross yield is 12%, reaching 27% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Frederick County is 34%, producing RevPAR of $98 per available night.
4+ bedroom listings have the highest average gross yield at 15%. They average $66K/year in revenue against a $422K median purchase price.
Rules vary across Frederick County. Winchester: Moderate. Zoning permit required, business license needed. Some neighborhoods restrict STRs. Complaint-driven enforcement, not proactive. Front Royal: Lenient. Business license required, zoning compliance. Minimal specific STR regulations. Light enforcement, mostly complaint-based. Strasburg: Lenient. Business license needed, basic zoning rules apply. Small town with minimal STR-specific regulations. Very light enforcement. Verify requirements for the property's jurisdiction.
The Frederick County Airbnb and VRBO market appears broadly balanced. Supply has grown 11% year-over-year, while RevPAR has increased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Air Conditioning (100%), Kitchen (99%), Heating (97%). The strongest positive revenue associations are Air Conditioning (+74%), Heating (+51%), Ev Charger (+51%).
Average daily rate in Frederick County is $288, up 16% year-over-year. Rates peak in July and are lowest in March.
Guests in Frederick County book an average of 34 days in advance, down 6% from last year. Booking windows range from 31 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 109% higher than weekday occupancy.