South Hill

As of June 2026, Richmond, Charlottesville, Farmville have 647 active Airbnb and VRBO listings. This represents a 6% increase from the previous year.

The average Airbnb or VRBO in South Hill generates $31K per year. High-performing properties earn $57K/year, while low-performing properties earn $12K/year. This wide spread suggests that market revenue is heavily concentrated among a segment of listings that likely capture the majority of demand, leaving most properties to struggle with lower utilization.

Average home prices in South Hill vary by property size: 1-bedroom properties cost approximately $73K, 2-bedroom homes average $136K, 3-bedroom properties are around $218K, and 4+ bedroom homes average $277K. These prices reflect median home values across the Richmond, Charlottesville, Farmville area.

Airbnb and VRBO can be profitable in South Hill, with an average gross yield of 16% across all properties. High-performing properties achieve yields up to 29%, which is considered top for short-term rental investment. The 13% yield gap highlights that while the market supports strong returns, profitability is highly sensitive to operational performance rather than baseline market conditions.

The average occupancy rate for Airbnbs and VRBOs in South Hill is 29%. This occupancy level, combined with an average nightly rate of $272, results in a RevPAR (revenue per available room) of $59 per day.

2-bedroom properties demonstrate the strongest performance in South Hill, with an average gross yield of 18% and annual revenue of $26K. These properties balance purchase price ($136K), operating costs, and rental demand most effectively in the South Hill market.

Short-term rental regulations vary by jurisdiction in the South Hill area. Richmond: Moderate. Registration required, zoning restrictions apply, owner-occupancy required in some districts. Enforcement varies by neighborhood. Charlottesville: Strict. Special use permit required, owner-occupancy mandatory, 30-day minimum stays in some zones. Active enforcement with complaints. Farmville: Lenient. No specific STR regulations, general business license may apply. Minimal enforcement, small market with few restrictions. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The South Hill Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 6% year-over-year, while RevPAR has decreased 33%. This indicates balanced supply-demand dynamics. Despite the stated balance, the sharp decline in RevPAR suggests that the modest supply increase is currently outpacing the local market's ability to absorb new inventory at previous price points.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 74% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in South Hill listings include: Air Conditioning (99%), Kitchen (96%), Washing Machine (89%), Tv (88%), Heating (77%). Amenities that boost revenue the most include Lake Access, Washing Machine, Bbq, with Lake Access properties earning approximately 67% more ($80K/year vs $48K/year).

Monthly estimated revenue per listing in South Hill over the last 12 months: May: $2K, June: $2K, July: $3K, August: $3K, September: $2K, October: $2K, November: $2K, December: $1K, January: $802, February: $813, March: $1K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in South Hill is $272, up 12% year-over-year. By property size: 1-bedroom properties average $138/night, 2-bedroom properties average $175/night, 3-bedroom properties average $238/night, 4+ bedroom properties average $477/night. Rates peak in August and are lowest in February.

Guests in South Hill book an average of 30 days in advance, down 23% from last year. By property size: 1-bedroom: 24 days, 2-bedroom: 31 days, 3-bedroom: 26 days, 4+ bedroom: 37 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the South Hill Airbnb and VRBO market has seen the following changes: supply grew 6%, revenue per listing decreased 33%, occupancy fell 20%, average nightly rates increased 12%, and lead time decreased 23%. The combination of rising rates and falling occupancy points to a market where hosts are attempting to maintain pricing power despite softening demand.

In South Hill, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 47% higher occupancy than weekdays.