Roanoke, VA
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Annual revenue (actual)
$34.4k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
32%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
$264
12 mo avg
↑16%
from prior 12 mo
Gross yield
10.2%
Current potential
↓0.3 pts
vs prior-year prices
Lead time
36 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
$72
12 mo avg
↑0%
from prior 12 mo
Methodology note: Figures reflect Roanoke market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +22% $7,569/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.3 nights)
4+ bedrooms (5.2 nights)
3 bedrooms (5.0 nights)
Studio (4.5 nights)
2 bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($230)
3 bedrooms ($149)
2 bedrooms ($87)
1 bedroom ($65)
Studio ($49)
Professional host share
Independent hosts (60%)
Professionally managed (40%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Roanoke going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Roanoke market averaged 2,211 active Airbnb and VRBO listings, up 6% from a year earlier and up 49% over two years.
An average Roanoke listing earns $31K/year. High-performing listings earn $72K, while low-performing listings earn $12K.
Median Roanoke home prices by size are 1-bedroom $169K, 2-bedroom $214K, 3-bedroom $295K, and 4+ bedroom $408K.
Average occupancy in Roanoke is 27%, producing RevPAR of $67 per available night.
Rules vary across Roanoke. Roanoke: Lenient. No specific STR regulations or permits required. Operates under general zoning and business license rules. Minimal enforcement. Blacksburg: Moderate. Zoning permit required, owner-occupancy mandatory for residential zones, density limits in neighborhoods. Moderate enforcement with some violations addressed. Lynchburg: Lenient. Business license required, must comply with zoning. No specific STR ordinance or owner-occupancy rules. Light enforcement, complaints-driven. Verify requirements for the property's jurisdiction.
The Roanoke Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 4%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (98%), Heating (98%), Parking (97%). The strongest positive revenue associations are Lake Access (+56%), Washing Machine (+49%), Internet (+31%).
Average daily rate in Roanoke is $289, up 20% year-over-year. Rates peak in June and are lowest in February.
Guests in Roanoke book an average of 37 days in advance. Booking windows range from 29 days for 1-bedroom listings to 49 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 60% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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