Harrisonburg, VA
Unlock the data for all Markets
Annual revenue (actual)
$57.2k
12 mo avg
↑13%
from prior 12 mo
Occupancy rate
37%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$338
12 mo avg
↑22%
from prior 12 mo
Gross yield
10.6%
Current potential
↓0.2 pts
vs prior-year prices
Lead time
39 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
$128
12 mo avg
↑18%
from prior 12 mo
Methodology note: Figures reflect Harrisonburg market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +29% $16,602/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.0 nights)
3 bedrooms (3.6 nights)
1 bedroom (3.6 nights)
4+ bedrooms (3.5 nights)
Studio (2.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($211)
3 bedrooms ($127)
2 bedrooms ($87)
1 bedroom ($57)
Studio ($40)
Professional host share
Independent hosts (58%)
Professionally managed (42%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Harrisonburg going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Harrisonburg market averaged 1,113 active Airbnb and VRBO listings, up 14% from a year earlier and up 47% over two years.
An average Harrisonburg listing earns $58K/year. High-performing listings earn $139K, while low-performing listings earn $20K.
Median Harrisonburg home prices by size are 2-bedroom $258K, 3-bedroom $360K, and 4+ bedroom $592K.
Average occupancy in Harrisonburg is 34%, producing RevPAR of $132 per available night.
Rules vary across Harrisonburg. Harrisonburg: Moderate. Zoning permit required, 730-day owner-occupancy rule for residential zones. Some enforcement through complaints. Staunton: Lenient. Business license and meals tax registration required. No occupancy requirements. Light enforcement, complaint-driven. Charlottesville: Strict. Special use permit required, owner-occupancy mandatory, density limits by neighborhood, 30-day minimum in some zones. Active enforcement with violations tracked. Verify requirements for the property's jurisdiction.
The Harrisonburg Airbnb and VRBO market appears broadly balanced. Supply has grown 14% year-over-year, while RevPAR has increased 22%, showing no clear supply-demand imbalance.
RevPAR is highest in July and December; it is lowest in March and April.
The most common amenities are Air Conditioning (99%), Internet (99%), Heating (98%). The strongest positive revenue associations are Sauna (+91%), Hot Tub (+84%), Washing Machine (+63%).
Average daily rate in Harrisonburg is $392, up 23% year-over-year. Rates peak in July and are lowest in March.
Guests in Harrisonburg book an average of 39 days in advance. Booking windows range from 29 days for 1-bedroom listings to 45 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 113% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
(0)
Filters (0)