9 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Hailey is the top Idaho short-term rental market across Airbnb and Vrbo by gross yield, with 9.2% gross yield, $48,548 in average annual revenue, and 758 active listings.
Top gross yield
9.2%
Hailey
Median gross yield
7.3%
9 markets with yield data
Median annual revenue
$37.7K
Average listing revenue
Tracked markets
9
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
In Hailey, short-term rental properties achieve a strong average daily rate of $394, resulting in an annual revenue of $41,813. While the gross yield reaches 8.0%, investors should note the lower occupancy rate of 29% across the 733 active listings in the area.
Yield
9.2%
Revenue
$48.5K
Listings
758
#2
The Harrison short-term rental market offers investors a solid 7.6% gross yield and an average daily rate of $261. However, with 891 active listings competing for guests, a relatively low 34% occupancy rate means hosts must optimize their pricing strategies to secure consistent annual revenue of $36,267.
Yield
8.8%
Revenue
$42.4K
Listings
923
#3
For short-term rental investors, Bear Lake delivers a high average daily rate of $331 and a 6.9% gross yield. However, a very low occupancy rate of 24% across 606 active listings restrains annual revenue to $32,712, indicating a highly seasonal or competitive market that requires careful financial planning.
Yield
7.9%
Revenue
$37.7K
Listings
611
#4
Payette National Forest offers short-term rental investors a strong average daily rate of $312 and a 6.6% gross yield. However, a low occupancy rate of 28% across 610 active listings restrains annual revenue to $35,849, indicating that operators must carefully manage off-season periods to maintain profitability.
Yield
7.3%
Revenue
$40.2K
Listings
625
#5
Boise offers a relatively stable 45% occupancy rate for short-term rental properties, helping to generate $34,830 in annual revenue and a 6.9% gross yield. However, with a lower average daily rate of $192 and 2,284 active listings, investors must focus on high volume and operational efficiency to maximize returns.
Yield
7.3%
Revenue
$37.0K
Listings
2,358
#6
For budget-conscious short-term rental investors, Idaho Falls presents a 6.4% gross yield with a relatively low barrier to entry. Although the average daily rate is modest at $191, the market supports a 36% occupancy rate across 279 active listings, resulting in an annual revenue of $26,069.
Yield
7.2%
Revenue
$29.8K
Listings
291
#7
The Saint Joe National Forrest short-term rental market presents a 6.3% gross yield and a modest annual revenue of $24,379. Investors can leverage 229 active listings in this niche space, though they must navigate a 32% occupancy rate and an average daily rate of $196.
Yield
6.8%
Revenue
$26.7K
Listings
239
#8
Lake Pend Oreille offers short-term rental investors a small market footprint of 452 active listings and a solid average daily rate of $338. However, a very low occupancy rate of 25% limits annual revenue to $31,093, resulting in a modest gross yield of 5.0% for local operators.
Yield
6.5%
Revenue
$41.3K
Listings
471
#9
In Salmon, short-term rental investors operate in a small, low-competition market with only 135 active listings, yielding a gross return of 5.5%. While the average daily rate is a respectable $219, the low 27% occupancy rate limits annual revenue to $23,221, requiring careful expense management.
Yield
6.2%
Revenue
$27.0K
Listings
148
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Hailey | 9.2% | $48,548 | $4,046 | $386 | 33% | 758 | $526,796 |
| #2 | Harrison | 8.8% | $42,357 | $3,530 | $257 | 38% | 923 | $482,020 |
| #3 | Bear Lake | 7.9% | $37,673 | $3,139 | $314 | 27% | 611 | $476,466 |
| #4 | Payette National Forest | 7.3% | $40,179 | $3,348 | $301 | 31% | 625 | $546,700 |
| #5 | Boise | 7.3% | $37,047 | $3,087 | $184 | 48% | 2,358 | $507,199 |
| #6 | Idaho Falls | 7.2% | $29,797 | $2,483 | $182 | 39% | 291 | $412,993 |
| #7 | Saint Joe National Forrest | 6.8% | $26,656 | $2,221 | $186 | 35% | 239 | $391,204 |
| #8 | Lake Pend Oreille | 6.5% | $41,300 | $3,442 | $343 | 31% | 471 | $634,834 |
| #9 | Salmon | 6.2% | $26,986 | $2,249 | $205 | 32% | 148 | $433,427 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.