Idaho Falls

As of June 2026, Idaho Falls, Jackson, Rexburg, Driggs have 381 active Airbnb and VRBO listings. This represents a 2% decrease from the previous year.

The average Airbnb or VRBO in Idaho Falls generates $26K per year. High-performing properties earn $48K/year, while low-performing properties earn $10K/year. Despite slight supply contraction, revenue has declined significantly year-over-year with 36% occupancy, indicating demand weakness outpacing inventory reduction. The 4.8x gap between high and low performers suggests execution quality heavily influences returns in a softening market.

Average home prices in Idaho Falls vary by property size: 1-bedroom properties cost approximately $182K, 2-bedroom homes average $246K, 3-bedroom properties are around $369K, and 4+ bedroom homes average $396K. These prices reflect median home values across the Idaho Falls, Jackson, Rexburg, Driggs area.

Airbnb and VRBO can be profitable in Idaho Falls, with an average gross yield of 6% across all properties. High-performing properties achieve yields up to 12%, which is considered top for short-term rental investment. However, declining supply and sharply contracting revenue signal a tightening market where the significant gap between average ($26,069) and high-performing properties ($48,067) suggests substantial performance variance despite modest 36% occupancy rates.

The average occupancy rate for Airbnbs and VRBOs in Idaho Falls is 36%. This occupancy level, combined with an average nightly rate of $191, results in a RevPAR (revenue per available room) of $47 per day.

4+ bedroom properties demonstrate the strongest performance in Idaho Falls, with an average gross yield of 11% and annual revenue of $43K. These properties balance purchase price ($396K), operating costs, and rental demand most effectively in the Idaho Falls market.

Short-term rental regulations vary by jurisdiction in the Idaho Falls area. Idaho Falls: Lenient. Business license required, zoning compliance needed. Light enforcement, many operate informally. Jackson: Strict. Permit required, owner-occupancy mandate, strict density caps, 180-day rental limit. Active enforcement with significant fines. Rexburg: Moderate. Business license and conditional use permit required in residential zones. Moderate enforcement, some unlicensed operations exist. Driggs: Lenient. Business license needed, basic zoning rules. Minimal enforcement, hosts commonly operate without full compliance. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Idaho Falls Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 2% year-over-year, while RevPAR has decreased 20%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($26,069) and top performers ($48,067) suggests competitive differentiation is driving outcomes, while the 36% occupancy rate reflects softer demand absorption despite modest supply contraction.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 39% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Idaho Falls listings include: Tv (92%), Kitchen (89%), Air Conditioning (86%), Washing Machine (75%), Heating (69%). Amenities that boost revenue the most include Washing Machine, Hot Tub, Tv, with Washing Machine properties earning approximately 66% more ($37K/year vs $22K/year).

Monthly estimated revenue per listing in Idaho Falls over the last 12 months: May: $1K, June: $2K, July: $2K, August: $2K, September: $2K, October: $1K, November: $1K, December: $1K, January: $876, February: $1K, March: $953, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Idaho Falls is $191, up 26% year-over-year. By property size: 1-bedroom properties average $113/night, 2-bedroom properties average $138/night, 3-bedroom properties average $183/night, 4+ bedroom properties average $319/night. Rates peak in February and are lowest in May.

Guests in Idaho Falls book an average of 28 days in advance, down 16% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 29 days, 3-bedroom: 28 days, 4+ bedroom: 31 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Idaho Falls Airbnb and VRBO market has seen the following changes: supply declined 2%, revenue per listing decreased 20%, occupancy fell 10%, average nightly rates increased 26%, and lead time decreased 16%. The rate increase despite falling occupancy and revenue suggests hosts are chasing demand that isn't materializing, while the substantial gap between average ($26,069) and top-performing listings ($48,067) indicates success concentrates among differentiated properties.

In Idaho Falls, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 41% higher occupancy than weekdays.