Salmon

As of June 2026, Salmon, Stanley, Sun Valley have 305 active Airbnb and VRBO listings. This represents a 1% increase from the previous year.

The average Airbnb or VRBO in Salmon generates $23K per year. High-performing properties earn $43K/year, while low-performing properties earn $9K/year. Despite nearly flat supply, revenue declined 30% year-over-year with occupancy at just 27%, indicating weakening demand. The 85% performance gap between high and low earners suggests market bifurcation where only differentiated properties capture disproportionate share of limited demand.

Average home prices in Salmon vary by property size: 1-bedroom properties cost approximately $319K, 2-bedroom homes average $288K, 3-bedroom properties are around $406K, and 4+ bedroom homes average $490K. These prices reflect median home values across the Salmon, Stanley, Sun Valley area.

Airbnb and VRBO can be profitable in Salmon, with an average gross yield of 5% across all properties. High-performing properties achieve yields up to 10%, which is considered good for short-term rental investment. The market shows flat supply and declining revenue despite minimal new competition, suggesting demand weakness rather than oversaturation. The wide performance gap between high and average yields indicates significant operational or positioning differences among hosts in this constrained market.

The average occupancy rate for Airbnbs and VRBOs in Salmon is 27%. This occupancy level, combined with an average nightly rate of $219, results in a RevPAR (revenue per available room) of $46 per day.

4+ bedroom properties demonstrate the strongest performance in Salmon, with an average gross yield of 8% and annual revenue of $46K. These properties balance purchase price ($490K), operating costs, and rental demand most effectively in the Salmon market.

Short-term rental regulations vary by jurisdiction in the Salmon area. Salmon: Lenient. No specific STR regulations or permit requirements. Minimal enforcement. Stanley: Lenient. No STR-specific regulations. Operates under basic Custer County rules. Minimal enforcement. Sun Valley: Moderate. Business license required, sales tax collection, zoning compliance. Moderate enforcement with occasional complaints-based action. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Salmon Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 1% year-over-year, while RevPAR has decreased 30%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($23,221) and high-performing properties ($42,757) suggests market stratification, where top-tier listings capture disproportionate revenue while the broader market faces pricing pressure amid modest supply growth.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 70% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Salmon listings include: Kitchen (98%), Tv (82%), Air Conditioning (77%), Washing Machine (75%), Heating (65%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Internet, with Hot Tub properties earning approximately 50% more ($49K/year vs $33K/year).

Monthly estimated revenue per listing in Salmon over the last 12 months: May: $1K, June: $2K, July: $2K, August: $2K, September: $2K, October: $1K, November: $1K, December: $1K, January: $1K, February: $1K, March: $1K, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Salmon is $219, up 7% year-over-year. By property size: 1-bedroom properties average $139/night, 2-bedroom properties average $227/night, 3-bedroom properties average $230/night, 4+ bedroom properties average $479/night. Rates peak in December and are lowest in May.

Guests in Salmon book an average of 31 days in advance, down 24% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 32 days, 3-bedroom: 31 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Salmon Airbnb and VRBO market has seen the following changes: supply grew 1%, revenue per listing decreased 30%, occupancy fell 16%, average nightly rates increased 7%, and lead time decreased 24%. The combination of flat supply growth with declining occupancy and sharply falling revenue suggests guests are booking shorter stays with less advance notice, while the wide gap between average ($23,221) and high-performing listings ($42,757) indicates significant performance stratification in a softening market.

In Salmon, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 52% higher occupancy than weekdays.