Santa Barbara Waterfront, CA Airbnb revenue and occupancy data

What Airbnb listings in Santa Barbara Waterfront earn, how often they're booked, and how that compares with the rest of Santa Barbara, CA.

Parker Place

Editorial direction

Parker Place

Co-founder & CTO, BNBCalc

Over the past 12 months, regularly available listings in Santa Barbara Waterfront earned $67,044 on average, were booked for 57% of the nights they were open, and averaged $577 a night. The median gross yield, before expenses, is 7.3%.

Yearly revenue

$67,044

Occupancy

57%

Nightly rate

$577

Gross yield

7.3%

before expenses

Median of 140 listings

Active listings

146

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My take on Santa Barbara Waterfront

Santa Barbara Waterfront looks different when compared by bedroom count. Two-bedroom listings averaged $70,193 in trailing-year booking revenue, above the $66,500 average for two-bedroom listings across Santa Barbara, CA. For the area overall, average revenue was $67,044, below the market average of $76,300.

The local two-bedroom median potential gross yield was 7.3% before expenses, financing and taxes. That figure is based on revenue potential, not realized booking revenue. Compare similar two-bedroom listings rather than assuming the area-wide average describes a particular property.

Commentary uses groups of at least 20 listings. Tables may include smaller groups.

How much do Airbnb hosts make in Santa Barbara Waterfront?

Regularly available Airbnb listings in Santa Barbara Waterfront earned an average of $67,044 over the past 12 months. That is 12% less than the Santa Barbara, CA average of $76,300. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.

What is the Airbnb occupancy rate in Santa Barbara Waterfront?

Listings in Santa Barbara Waterfront were booked for an average of 57% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Santa Barbara, CA average of 56%. Nights a host blocked off don't count.

How much does an Airbnb cost per night in Santa Barbara Waterfront?

The average nightly rate in Santa Barbara Waterfront was $577 over the past 12 months, including cleaning fees. That is 18% lower than the Santa Barbara, CA average of $700.

Is an Airbnb in Santa Barbara Waterfront profitable?

For homes with a matched home value, the median room-revenue potential in Santa Barbara Waterfront is $91,045 a year and the median gross yield is 7.3%. Gross yield is 1.0 points higher than the Santa Barbara, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.

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How much do Airbnb hosts make in Santa Barbara Waterfront by bedroom count?

Three-bedroom homes have the highest gross yield in Santa Barbara Waterfront, at 7.7%. The table shows average yearly revenue and median gross yield for each home size, with the Santa Barbara, CA figure for the same size under each one.

Average yearly revenue and median gross yield by bedroom count in Santa Barbara Waterfront, with Santa Barbara, CA figures
BedroomsYearly revenueGross yield
1 bedroom

65 listings

$48,347

Santa Barbara, CA: $43,064

7.1%

Santa Barbara, CA: 6.1%

2 bedrooms

50 listings

$70,193

Santa Barbara, CA: $66,500

7.3%

Santa Barbara, CA: 6.0%

3 bedrooms

20 listings

$86,424

Santa Barbara, CA: $91,402

7.7%

Santa Barbara, CA: 6.5%

4+ bedrooms

9 listings

$150,158

Santa Barbara, CA: $148,687

6.5%

Santa Barbara, CA: 6.7%

How does Santa Barbara Waterfront compare with nearby areas?

Every row uses the same method and data date. Nearby areas link to their own pages.

Average yearly revenue, occupancy and nightly rate, and median gross yield, in Santa Barbara Waterfront, the Santa Barbara, CA market and nearby areas
AreaYearly revenueOccupancyNightly rateGross yield
Santa Barbara Waterfront

This area

146 listings

$67,04457%$5777.3%
Santa Barbara, CA market

1,411 listings

$76,30056%$7006.3%
Downtown Santa Barbara

158 listings

$67,53261%$5106.9%
Mesa, Las Positas & Westside

179 listings

$107,19965%$9287.6%
Riviera, Upper State & Mission Canyon

68 listings

$60,28358%$5325.3%
Montecito

156 listings

$127,25259%$1,1544.8%

Where is Santa Barbara Waterfront?

The Santa Barbara, CA market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.

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About these figures

How is yearly revenue measured?

It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.

How is occupancy measured?

For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.

How is the nightly rate measured?

It is the average price per booked night over the past 12 months, including cleaning fees.

What is room-revenue potential?

It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.

What is gross yield?

For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.

Which listings are included?

Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (146 in Santa Barbara Waterfront). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.

How current is this data?

Figures are current as of November 3, 2026 and refresh monthly.

Why are these figures different from the Santa Barbara, CA market page?

The market page summarizes all of Santa Barbara, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.

What can't these figures tell me?

They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.

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  • Santa Barbara, CA Airbnb market data
  • Best Airbnb neighborhoods to invest in Santa Barbara

Go deeper on Santa Barbara Waterfront

With BNBCalc Markets, compare Santa Barbara Waterfront by bedroom count and performance level, see home prices, and browse its listings on the map.

Explore Santa Barbara WaterfrontReveal any property's Airbnb profitability