Santa Barbara, CA
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Annual revenue (actual)
$95.8k
12 mo avg
↑10%
from prior 12 mo
Occupancy rate
46%
12 mo avg
↓0%
from prior 12 mo
Avg daily rate
$502
12 mo avg
↑11%
from prior 12 mo
Gross yield
6.0%
Current potential
↓0.1 pts
vs prior-year prices
Lead time
45 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
$201
12 mo avg
↑16%
from prior 12 mo
Methodology note: Figures reflect Santa Barbara market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +17% $16,278/yr |
| Parking | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.1 nights)
3 bedrooms (4.5 nights)
1 bedroom (4.1 nights)
2 bedrooms (4.0 nights)
Studio (3.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($379)
3 bedrooms ($261)
2 bedrooms ($170)
1 bedroom ($104)
Studio ($92)
Professional host share
Professionally managed (57%)
Independent hosts (43%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Santa Barbara going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Santa Barbara market averaged 2,056 active Airbnb and VRBO listings, down 1% from a year earlier.
An average Santa Barbara listing earns $95K/year. High-performing listings earn $201K, while low-performing listings earn $29K.
Median Santa Barbara home prices by size are 1-bedroom $792K, 2-bedroom $937K, 3-bedroom $1.5M, and 4+ bedroom $1.8M.
Average occupancy in Santa Barbara is 41%, producing RevPAR of $203 per available night.
Rules vary across Santa Barbara. Santa Barbara: Strict. Hosted rentals only (owner present), 14-day annual cap for unhosted. Permit required. Active enforcement with significant fines and neighbor complaints. San Luis Obispo: Strict. Owner-occupancy required, permit mandatory, density limits by neighborhood. Active enforcement through complaints and monitoring. Solvang: Moderate. Business license required, some zoning restrictions. Moderate enforcement, some unpermitted activity exists. Pismo Beach: Moderate. TOT certificate and business license required, coastal zone restrictions. Standard enforcement through tax compliance. Verify requirements for the property's jurisdiction.
The Santa Barbara Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 1% year-over-year, while RevPAR has increased 38%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Internet (99%), Kitchen (96%), TV (96%). The strongest positive revenue associations are Washing Machine (+119%), Hot Tub (+83%), Pool (+66%).
Average daily rate in Santa Barbara is $566, up 16% year-over-year. Rates peak in July and are lowest in January.
Guests in Santa Barbara book an average of 43 days in advance, up 7% from last year. Booking windows range from 34 days for 1-bedroom listings to 58 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 57% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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