Montecito, Santa Barbara Airbnb revenue and occupancy data
What Airbnb listings in Montecito earn, how often they're booked, and how that compares with the rest of Santa Barbara, CA.
Over the past 12 months, regularly available listings in Montecito earned $127,252 on average, were booked for 59% of the nights they were open, and averaged $1,154 a night. The median gross yield, before expenses, is 4.8%.
Yearly revenue
$127,252
Occupancy
59%
Nightly rate
$1,154
Gross yield
4.8%
before expenses
Median of 96 listings
Active listings
156
My take on Montecito
Montecito combines high booking revenue with a lower potential gross yield than the wider market. Listings averaged $127,252 in trailing-year booking revenue, compared with $76,300 across Santa Barbara, CA. Median potential gross yield was 4.8%, versus 6.3% market-wide.
Trailing-year revenue describes past bookings, while potential gross yield relates estimated annual room revenue to home value before expenses, financing and taxes. A strong revenue figure alone does not establish what a purchase will return.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Montecito?
Regularly available Airbnb listings in Montecito earned an average of $127,252 over the past 12 months. That is 67% more than the Santa Barbara, CA average of $76,300. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Montecito?
Listings in Montecito were booked for an average of 59% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Santa Barbara, CA average of 56%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Montecito?
The average nightly rate in Montecito was $1,154 over the past 12 months, including cleaning fees. That is 65% higher than the Santa Barbara, CA average of $700.
Is an Airbnb in Montecito profitable?
For homes with a matched home value, the median room-revenue potential in Montecito is $222,475 a year and the median gross yield is 4.8%. Gross yield is 1.5 points lower than the Santa Barbara, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Montecito by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Santa Barbara, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 8 listings | $47,224 Santa Barbara, CA: $39,285 | – |
| 1 bedroom 47 listings | $57,512 Santa Barbara, CA: $43,064 | Not enough data Santa Barbara, CA: 6.1% |
| 2 bedrooms 43 listings | $121,965 Santa Barbara, CA: $66,500 | 4.7% Santa Barbara, CA: 6.0% |
| 3 bedrooms 26 listings | $143,012 Santa Barbara, CA: $91,402 | 5.1% Santa Barbara, CA: 6.5% |
| 4+ bedrooms 32 listings | $243,988 Santa Barbara, CA: $148,687 | 5.0% Santa Barbara, CA: 6.7% |
How does Montecito compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Montecito This area 156 listings | $127,252 | 59% | $1,154 | 4.8% |
| Santa Barbara, CA market 1,411 listings | $76,300 | 56% | $700 | 6.3% |
| Riviera, Upper State & Mission Canyon 68 listings | $60,283 | 58% | $532 | 5.3% |
| Downtown Santa Barbara 158 listings | $67,532 | 61% | $510 | 6.9% |
| Santa Barbara Waterfront 146 listings | $67,044 | 57% | $577 | 7.3% |
| Mesa, Las Positas & Westside 179 listings | $107,199 | 65% | $928 | 7.6% |
Where is Montecito?
The Santa Barbara, CA market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (156 in Montecito). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Santa Barbara, CA market page?
The market page summarizes all of Santa Barbara, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Montecito
With BNBCalc Markets, compare Montecito by bedroom count and performance level, see home prices, and browse its listings on the map.