Downtown Santa Barbara, CA Airbnb revenue and occupancy data
What Airbnb listings in Downtown Santa Barbara earn, how often they're booked, and how that compares with the rest of Santa Barbara, CA.
Over the past 12 months, regularly available listings in Downtown Santa Barbara earned $67,532 on average, were booked for 61% of the nights they were open, and averaged $510 a night. The median gross yield, before expenses, is 6.9%.
Yearly revenue
$67,532
Occupancy
61%
Nightly rate
$510
Gross yield
6.9%
before expenses
Median of 134 listings
Active listings
158
My take on Downtown Santa Barbara
Downtown Santa Barbara booked a larger share of available nights than Santa Barbara, CA, but earned less on average over the trailing year. Occupancy was 61% versus 56%, while average booking revenue was $67,532 versus $76,300. Higher occupancy alone doesn't ensure higher revenue. Compare rates and bedroom counts in the underlying listings before applying the area average to a particular property; the overall mix may differ from the home you're considering.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Downtown Santa Barbara?
Regularly available Airbnb listings in Downtown Santa Barbara earned an average of $67,532 over the past 12 months. That is 11% less than the Santa Barbara, CA average of $76,300. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Downtown Santa Barbara?
Listings in Downtown Santa Barbara were booked for an average of 61% of the nights they were open for booking over the past 12 months. That is 5 points higher than the Santa Barbara, CA average of 56%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Downtown Santa Barbara?
The average nightly rate in Downtown Santa Barbara was $510 over the past 12 months, including cleaning fees. That is 27% lower than the Santa Barbara, CA average of $700.
Is an Airbnb in Downtown Santa Barbara profitable?
For homes with a matched home value, the median room-revenue potential in Downtown Santa Barbara is $76,582 a year and the median gross yield is 6.9%. Gross yield is 0.6 points higher than the Santa Barbara, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Downtown Santa Barbara by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Santa Barbara, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 20 listings | $48,555 Santa Barbara, CA: $39,285 | – |
| 1 bedroom 80 listings | $52,239 Santa Barbara, CA: $43,064 | 6.7% Santa Barbara, CA: 6.1% |
| 2 bedrooms 37 listings | $76,443 Santa Barbara, CA: $66,500 | 8.0% Santa Barbara, CA: 6.0% |
| 3 bedrooms 16 listings | $87,113 Santa Barbara, CA: $91,402 | 7.9% Santa Barbara, CA: 6.5% |
| 4+ bedrooms 5 listings | $259,520 Santa Barbara, CA: $148,687 | Not enough data Santa Barbara, CA: 6.7% |
How does Downtown Santa Barbara compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Downtown Santa Barbara This area 158 listings | $67,532 | 61% | $510 | 6.9% |
| Santa Barbara, CA market 1,411 listings | $76,300 | 56% | $700 | 6.3% |
| Santa Barbara Waterfront 146 listings | $67,044 | 57% | $577 | 7.3% |
| Mesa, Las Positas & Westside 179 listings | $107,199 | 65% | $928 | 7.6% |
| Riviera, Upper State & Mission Canyon 68 listings | $60,283 | 58% | $532 | 5.3% |
| Montecito 156 listings | $127,252 | 59% | $1,154 | 4.8% |
Where is Downtown Santa Barbara?
The Santa Barbara, CA market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (158 in Downtown Santa Barbara). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Santa Barbara, CA market page?
The market page summarizes all of Santa Barbara, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Downtown Santa Barbara
With BNBCalc Markets, compare Downtown Santa Barbara by bedroom count and performance level, see home prices, and browse its listings on the map.