Riviera, Upper State & Mission Canyon, Santa Barbara Airbnb revenue and occupancy data
What Airbnb listings in Riviera, Upper State & Mission Canyon earn, how often they're booked, and how that compares with the rest of Santa Barbara, CA.
Over the past 12 months, regularly available listings in Riviera, Upper State & Mission Canyon earned $60,283 on average, were booked for 58% of the nights they were open, and averaged $532 a night. The median gross yield, before expenses, is 5.3%.
Yearly revenue
$60,283
Occupancy
58%
Nightly rate
$532
Gross yield
5.3%
before expenses
Median of 57 listings
Active listings
68
My take on Riviera, Upper State & Mission Canyon
Average trailing-year booking revenue in Riviera, Upper State & Mission Canyon was $60,283, below Santa Barbara, CA at $76,300. The area's median potential gross yield was also lower, at 5.3% versus 6.3%.
Yield uses a separate matched home-value sample and is before expenses, financing and taxes; it isn't a net return. Both figures make purchase price and the revenue of comparable listings important to check for a specific property, rather than relying on the broader market average.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Riviera, Upper State & Mission Canyon?
Regularly available Airbnb listings in Riviera, Upper State & Mission Canyon earned an average of $60,283 over the past 12 months. That is 21% less than the Santa Barbara, CA average of $76,300. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Riviera, Upper State & Mission Canyon?
Listings in Riviera, Upper State & Mission Canyon were booked for an average of 58% of the nights they were open for booking over the past 12 months. That is 2 points higher than the Santa Barbara, CA average of 56%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Riviera, Upper State & Mission Canyon?
The average nightly rate in Riviera, Upper State & Mission Canyon was $532 over the past 12 months, including cleaning fees. That is 24% lower than the Santa Barbara, CA average of $700.
Is an Airbnb in Riviera, Upper State & Mission Canyon profitable?
For homes with a matched home value, the median room-revenue potential in Riviera, Upper State & Mission Canyon is $62,055 a year and the median gross yield is 5.3%. Gross yield is 1.0 points lower than the Santa Barbara, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Riviera, Upper State & Mission Canyon by bedroom count?
Two-bedroom homes have the highest gross yield in Riviera, Upper State & Mission Canyon, at 5.6%. The table shows average yearly revenue and median gross yield for each home size, with the Santa Barbara, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 5 listings | $35,871 Santa Barbara, CA: $39,285 | – |
| 1 bedroom 28 listings | $35,528 Santa Barbara, CA: $43,064 | 5.3% Santa Barbara, CA: 6.1% |
| 2 bedrooms 16 listings | $51,970 Santa Barbara, CA: $66,500 | 5.6% Santa Barbara, CA: 6.0% |
| 3 bedrooms 9 listings | $85,248 Santa Barbara, CA: $91,402 | 5.3% Santa Barbara, CA: 6.5% |
| 4+ bedrooms 10 listings | $132,633 Santa Barbara, CA: $148,687 | 5.5% Santa Barbara, CA: 6.7% |
How does Riviera, Upper State & Mission Canyon compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Riviera, Upper State & Mission Canyon This area 68 listings | $60,283 | 58% | $532 | 5.3% |
| Santa Barbara, CA market 1,411 listings | $76,300 | 56% | $700 | 6.3% |
| Downtown Santa Barbara 158 listings | $67,532 | 61% | $510 | 6.9% |
| Santa Barbara Waterfront 146 listings | $67,044 | 57% | $577 | 7.3% |
| Mesa, Las Positas & Westside 179 listings | $107,199 | 65% | $928 | 7.6% |
| Montecito 156 listings | $127,252 | 59% | $1,154 | 4.8% |
Where is Riviera, Upper State & Mission Canyon?
The Santa Barbara, CA market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Riviera, Upper State, and Mission Canyon together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (68 in Riviera, Upper State & Mission Canyon). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Santa Barbara, CA market page?
The market page summarizes all of Santa Barbara, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Riviera, Upper State & Mission Canyon
With BNBCalc Markets, compare Riviera, Upper State & Mission Canyon by bedroom count and performance level, see home prices, and browse its listings on the map.