St. Helena, Marin County Airbnb revenue and occupancy data
What Airbnb listings in St. Helena earn, how often they're booked, and how that compares with the rest of Marin County, CA.
Over the past 12 months, regularly available listings in St. Helena earned $121,415 on average, were booked for 47% of the nights they were open, and averaged $1,309 a night. The median gross yield, before expenses, is 8.8%.
Yearly revenue
$121,415
Occupancy
47%
Nightly rate
$1,309
Gross yield
8.8%
before expenses
Median of 27 listings
Active listings
34
My take on St. Helena
St. Helena averaged $121,415 in trailing-year booking revenue, compared with $64,375 across Marin County, CA. Its average nightly rate was $1,309, while occupancy was 47% of available nights, below the wider market’s 53%.
The revenue gap is substantial, but the area average does not tell an investor what an individual property can earn. Comparable listings’ rates and booking patterns are worth checking against the purchase being considered.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in St. Helena?
Regularly available Airbnb listings in St. Helena earned an average of $121,415 over the past 12 months. That is 89% more than the Marin County, CA average of $64,375. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in St. Helena?
Listings in St. Helena were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is 6 points lower than the Marin County, CA average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in St. Helena?
The average nightly rate in St. Helena was $1,309 over the past 12 months, including cleaning fees. That is 115% higher than the Marin County, CA average of $609.
Is an Airbnb in St. Helena profitable?
For homes with a matched home value, the median room-revenue potential in St. Helena is $166,027 a year and the median gross yield is 8.8%. Gross yield is 0.9 points higher than the Marin County, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in St. Helena by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Marin County, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 6 listings | $42,860 Marin County, CA: $35,789 | Not enough data Marin County, CA: 7.9% |
| 2 bedrooms 5 listings | $78,998 Marin County, CA: $51,720 | Not enough data Marin County, CA: 7.3% |
| 3 bedrooms 14 listings | $111,281 Marin County, CA: $68,861 | 11.2% Marin County, CA: 7.7% |
| 4+ bedrooms 9 listings | $213,115 Marin County, CA: $111,976 | 8.8% Marin County, CA: 9.5% |
How does St. Helena compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| St. Helena This area 34 listings | $121,415 | 47% | $1,309 | 8.8% |
| Marin County, CA market 3,073 listings | $64,375 | 53% | $609 | 7.9% |
| Napa and American Canyon 303 listings | $61,648 | 49% | $644 | 10.3% |
| Sonoma, Glen Ellen and Kenwood 430 listings | $92,354 | 50% | $899 | 9.7% |
| Fairfield, Vacaville and Suisun City 55 listings | $43,927 | 47% | $448 | 9.0% |
| Santa Rosa and Windsor 304 listings | $67,195 | 51% | $639 | 9.7% |
Where is St. Helena?
The Marin County, CA market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (34 in St. Helena). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Marin County, CA market page?
The market page summarizes all of Marin County, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on St. Helena
With BNBCalc Markets, compare St. Helena by bedroom count and performance level, see home prices, and browse its listings on the map.