Bluff City & Boone Lake Country, Johnson City Airbnb revenue and occupancy data
What Airbnb listings in Bluff City & Boone Lake Country earn, how often they're booked, and how that compares with the rest of Johnson City, TN.
Over the past 12 months, regularly available listings in Bluff City & Boone Lake Country earned $27,584 on average, were booked for 49% of the nights they were open, and averaged $278 a night. The median gross yield, before expenses, is 12.1%.
Yearly revenue
$27,584
Occupancy
49%
Nightly rate
$278
Gross yield
12.1%
before expenses
Median of 48 listings
Active listings
73
My take on Bluff City & Boone Lake Country
Bluff City & Boone Lake Country has higher average trailing-year booking revenue than the wider Johnson City, TN market, at $27,584 versus $22,541, even though it booked a slightly smaller share of available nights. The average nightly rate is higher as well: $278 compared with $217.
For a specific property, test whether comparable rentals support that higher nightly rate rather than assuming the area average will carry over. The area figures do not establish that rate differences caused the revenue gap.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Bluff City & Boone Lake Country?
Regularly available Airbnb listings in Bluff City & Boone Lake Country earned an average of $27,584 over the past 12 months. That is 22% more than the Johnson City, TN average of $22,541. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Bluff City & Boone Lake Country?
Listings in Bluff City & Boone Lake Country were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Johnson City, TN average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Bluff City & Boone Lake Country?
The average nightly rate in Bluff City & Boone Lake Country was $278 over the past 12 months, including cleaning fees. That is 28% higher than the Johnson City, TN average of $217.
Is an Airbnb in Bluff City & Boone Lake Country profitable?
For homes with a matched home value, the median room-revenue potential in Bluff City & Boone Lake Country is $41,410 a year and the median gross yield is 12.1%. Gross yield is 0.9 points higher than the Johnson City, TN median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Bluff City & Boone Lake Country by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Johnson City, TN figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 19 listings | $16,501 Johnson City, TN: $15,815 | Not enough data |
| 2 bedrooms 14 listings | $22,251 Johnson City, TN: $19,523 | 14.4% Johnson City, TN: 12.2% |
| 3 bedrooms 21 listings | $26,865 Johnson City, TN: $22,994 | 10.5% Johnson City, TN: 10.2% |
| 4+ bedrooms 19 listings | $43,390 Johnson City, TN: $42,465 | 12.3% Johnson City, TN: 10.9% |
How does Bluff City & Boone Lake Country compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Bluff City & Boone Lake Country This area 73 listings | $27,584 | 49% | $278 | 12.1% |
| Johnson City, TN market 751 listings | $22,541 | 50% | $217 | 11.2% |
| Johnson City & Boones Creek 227 listings | $20,955 | 49% | $195 | 11.1% |
| Elizabethton & Watauga Valley 58 listings | $22,175 | 49% | $217 | 10.9% |
| Kingsport & Nearby Countryside 96 listings | $19,578 | 56% | $181 | 11.3% |
| Jonesborough & Limestone Countryside 45 listings | $20,914 | 49% | $217 | 8.8% |
Where is Bluff City & Boone Lake Country?
The Johnson City, TN market includes 9 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Bluff City and Boone Lake Country together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (73 in Bluff City & Boone Lake Country). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Johnson City, TN market page?
The market page summarizes all of Johnson City, TN from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Bluff City & Boone Lake Country
With BNBCalc Markets, compare Bluff City & Boone Lake Country by bedroom count and performance level, see home prices, and browse its listings on the map.